New York Cares
CorporateSponsorship
Program
Our ModelFounded in 1987 by a group of friends who wanted to take action against social issues facing the city, New York Cares provides vital volunteer support to nonprofits, city agencies and public schools — our Community Partners. Each volunteer team we deploy is led by a volunteer Team Leader, who ensures the quality of our projects and extends the reach of our staff. As a result, we place books in the hands of more children, revitalize more parks and gardens and secure more tax refunds for low-income New Yorkers.
By allowing our Community Partners to outsource volunteer management to New York Cares, we bridge the gap between our partners’ needs and the New Yorkers who want to give back — helping to address the city’s critical issues.
Our Value Every dollar donated to New York Cares is worth six times that value in community service through the power of our volunteers.
New York Cares meets pressing community needs by mobilizing caring New Yorkers in volunteer service.
Our mission is simple:
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Our Annual Reach
54,000active volunteers
WE ENGAGE:
1,200 community partners
WE COLLABORATE WITH:
of nonprofits expect an increase in service demand in 2011
*Nonprofit Finance Fund 2011 Survey
85% The Need
New York Cares | 212.228.5000 | www.newyorkcares.org
400,000disadvantaged New Yorkers
WE SERVE:
Your home. Your city. Your world. Make a difference in the neighborhoods, communities and city where your employees and their families live and work.
With almost 25 years of experience, New York Cares’ Corporate Relations team works hand-in-hand with each of our corporate sponsors to create and grow comprehensive and highly successful employee engagement programs.
Explore the many volunteer opportunities we have to offer:
Our Corporate Sponsorship Program
Customized Employee Engagement – Work with New York Cares’ staff to develop, plan and implement a service program tailored to the needs and priorities of your company. Volunteer opportunities can occur once or multiple times; can be large- or small-scale; and can target any of our core program areas, including children’s education and recreation, adult career preparation and community revitalization.
Citywide Service Events – Spend the day making a difference in your city by forming a team of your colleagues and volunteering alongside thousands of other corporate, civic and youth participants at one of our large-scale, annual service events — New York Cares Day Spring and New York Cares Day Fall.
Holiday Programs – Brighten the lives of children in need by purchasing gifts or read some of the thousands of holiday requests submitted as part of our annual Winter Wishes program. You can also give the gift of warmth to cold New Yorkers by collecting or sorting coats during our seasonal Coat Drive.
Year-round Volunteering – Empower your employees to volunteer on their own time at one of New York Cares’ 1,200 monthly projects by hosting orientations at your office.
625 companies mobilized in volunteer service 14,000 customized employee
volunteer opportunities planned for corporations
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As Gap Inc. has evolved our volunteer programs over the years, New York Cares has been with us every step of the way. New York Cares’ staff works creatively to find opportunities that match our company culture, and our employees consistently report positive experiences working on their projects. We look forward to further advancing our partnership with New York Cares.
— Gail Gershon, Senior Director, Employee Engagement & Service Leadership, Gap Foundation, Gap Inc.
Our Corporate Engagement
Top Photo by Eric Michaelson, Bottom Photo by Eric R.Williams
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Customized Employee Engagement
CONTACT New York Cares’ Corporate Relations team, and select the size, type, location (on- or off-site) and timing of your project. Your project can target a wide range of issue areas, and our team is trained to advise you on which type of project best meets your company’s particular interests and needs.
COLLABORATE with New York Cares as we plan a project to match your company’s requirements. In just eight weeks, our staff will conduct site visits to the receiving Community Partner, create curricula and project schedules, order supplies, organize lunch and transportation (all billed separately, if applicable), and train your company’s Team Leader on his or her role in the process.
CONTRIBUTE to the community on your day of service. New York Cares staff will be on site to ensure your project runs smoothly and your corporate Team Leader and team of volunteers understands the tasks and impact of the day.
easy as 1, 2, 3...Engaging employees in volunteering is as
Capitalize on New York Cares’ long-standing relationships with our 1,200 Community Partners by becoming a corporate sponsor at the $5,000 level or above and benefitting from volunteer projects designed specifically for your employees.
The New York Cares Customized Employee Engagement model fosters cooperation and leadership through our unique team-based approach. As our professional staff creates, develops and executes your projects, we will also work with you to train volunteer Team Leaders to help recruit, motivate and communicate with your volunteers. The collaboration of New York Cares staff and leadership from your company ensures that each project is engaging, meets community needs and reflects your corporate culture and values.
• Painting murals or classrooms• Accompanying children on cultural experiences• Beautifying parks and gardens• Teaching reading, writing, math and science to students• Visiting with seniors
Samplingof our
Projects
New York Cares | 212.228.5000 | www.newyorkcares.org
Phot
o by
Mar
ian
Gol
dman
ADDITIONAL OPPORTUNITIES New York Cares also provides a range of volunteer opportunities related to Martin Luther King Day of Service, National Volunteer Week and September 11th National Day of Service and Remembrance.
Give the gift of warmth to thousands of New Yorkers who are desperately in need during the winter season. Collect or sort coats for recent immigrants, seniors on fixed incomes and homeless men, women and children.
New York Cares’ annual citywide programs are tailor-made for corporate participation and bring New Yorkers together to provide services that enhance the quality of life in all five boroughs. The result: the city grows stronger and your employees grow together through team-based programming.
Annual Citywide Programs
Citywide Service Events – Join the dedicated teams of civic, youth and corporate volunteers who come together for one day to transform the face of our city.
April NEW YORK CARES DAY SPRING
Give our public spaces a much-needed spring greening. Prepare community spaces for summer by raking leaves, pruning trees and bushes, painting fences and benches, planting hundreds of flowers and bulbs and removing winter debris.
October NEW YORK CARES DAY FALL
Enliven the spirits and minds of New York City’s school children by transforming public schools into inspiring learning environments. Brighten indoor and outdoor spaces with vibrant murals and a fresh coat of paint or organize libraries during the city’s largest day of volunteer service.
Holiday Programs – Engage your employees in the spirit of giving by participating in New York Cares’ holiday season opportunities.
October - December WINTER WISHES
Fulfill the wishes of low-income children, teens and families, who may not otherwise receive a holiday gift, by participating in our Winter Wishes program.
November - December NEW YORK CARES COAT DRIVE
5,000 volunteers
revitalize our public spaces on New York Cares
Day Spring
7,000volunteers
transform our schools on
New York Cares Day Fall
33,000holiday
gifts are given through our
Winter Wishes program
58,000coats are
distributed to men, women
and children in need through our Coat Drive
Our Annual Impact
Photo by Butch Kemp
Phot
o by
Mar
ian
Gol
dman
Make Your Money Count
A Groundbreaker Sponsorshipsupports at least 8,434 at-risk New Yorkers
A Chairman Sponsorshipprovides at least 500 students with
one year of individualized tutoring
A Platinum Sponsorshipsecures at least $4.92 million in tax
return dollars for low-income New Yorkers
A Silver Sponsorshipteaches at least 97 students SAT skills
New York Cares | 212.228.5000 | www.newyorkcares.org
New York Cares’ volunteers give our students their time and energy, expecting nothing in return. They greatly expand our students’ opportunities to grow by exposing them to new experiences and enhancing their imagination. With every project a corporate volunteer works with us on, another student is inspired and empowered to succeed.
— Faye Oldak, Program Coordinator, PS 20 - The Anna Silver School
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Your corporate contribution supports the critical work our 54,000 volunteers provide year-round.
Exemption from Registration Fees
*Subject to continued support from media donor.NOTE: All recognition quantities are subject to change.
Name in Annual Report
Newyorkcares.org Supporters Page
New York Cares Day Materials
Logo in The New York TimesAdvertisement* Logo Placement on Newyorkcares.org Homepage
Total Available Volunteer Opportunities
Exclusive Group Opportunities
Holiday Programs
Customized Employee Engagement
Citywide Service Events
Recognition
Patr
on
Bro
nze
Gol
d
Pla
tinu
m
Pres
iden
t
Chai
rman
Foun
der
Gro
undb
reak
er
NAME NAME LOGOTIER 1LOGOLOGOLOGOLOGO
Donation Levels
1-30
31-75
151-250
251-350
351-500
501-750
751-1000
1001-1250
Patron$5,000 - 9,999
Bronze$10,000 - 14,999
Silver$15,000 - 24,999
Gold$25,000 - 34,999
Platinum$35,000 - 49,999
President$50,000 - 74,999
Chairman$75,000 - 99,999
Founder$100,000 - 124,999
Groundbreaker$125,000 +
3,500 copies printed, 1,000 downloaded
12,400 hits per year
5,000 posters, 8,500 shirts 8,000 website users
Circulated to 1.1 million readers
1.26 million hits per year
Priority Site Placement
NAME
Sil
ver
76-150
Benefits of Corporate Sponsorship
Free On-site Orientations
Year-round Volunteering
TIER 1LOGO
LOGOLOGOLOGOLOGOLOGOLOGO
Recognition Partnerships
New York CaresCorporate Relations
214 West 29th Street, 5th Floor New York, NY 10001
Working with New York Cares allows our employees to enhance their teamwork and leadership skills outside of the traditional working environment. The New York Cares staff helps us translate our vision of corporate engagement into reality. The feedback we get is unbelievable – after a day with New York Cares, our employees feel more engaged and connected to the city and our company.
— Joan Steinberg, Managing Director, Morgan Stanley Community Affairs,
Morgan Stanley Foundation
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Printed: August 2011Cover Photo by Katheryn Mohr