SEO 101: Search Engine Optimization

Brian HalliganCEO & Co-FounderHubSpot

Download these slides:www.SlideShare.net/HubSpot

Agenda• Organic Search Strategy

• On Page SEO Tips

• Off Page SEO Tips

• Measuring Results

Organic vs. Paid Search• Organic Search is Best

• Free• More traffic• Smarter people• Longer lasting

Organic Results75% Clicks

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multi-sensor enrollment enterprise biometrics

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Organic Search

Organic Search: Publisher/Marketer

Organic Search: Are You Worthy?

On Page SEO: Picking Keywords• Search Volume • Relevance • Difficulty or Competition

On-Page SEO: “Visible” Tips

On-Page SEO: Invisible

Off-Page SEO = 75%• Recommendations from friends

1. “I know Brian Halligan”

2. “Brian Halligan is a marketing expert”

3. Seth Godin: “Brian is a marketing expert”

• Links are online recommendations1. A link: www.HubSpot.com

2. A link with anchor text: Internet Marketing

3. Link from a trusted website

Off Page SEO: Tips• Remarkable Content

• Blogs• Tools• Videos, photos, etc

• Social Mediasphere• Blogosphere• Directories• Partners• Press Releases• Answers, Forums, etc

Measurement

Measurement: Links

Measurement: Rank (vs. Competition)

Measrue: Traffic, Leads, Customers

Thank You!

Download these slides:www.SlideShare.net/HubSpotGrader your website:www.websitegrader.com

Brian HalliganCEO & Co-Founder, HubSpotTwitter.com/Bhalliganhttp://Blog.HubSpot.com