EFactor  on  Networking  Build  a  network  when  you  don't  need  it,  so  that  it  is  there  when  you  do  Author:  Eva  Hukshorn  

EFactor:  An  introduc9on  

•  Founders  Adrie  Reinders,  Marion  Freijsen,  Roeland  Reinders  •  Started  OHM  Inc.  in  2004:  Business  Development  for  Fortune  2000  •  Serving  (mainly)  technology  companies  around  the  globe  •  Goal:  assist  emerging  technology  companies  in  selling  their  product  to  Corporates  •  In  2007  they  wrote  a  book:  The  N-­‐Factor  

-  How  efficient  networking  can  change  the  dynamics  of  your  business  -  Huge  success:  no  theory,  but  hands-­‐on  9ps  &  tricks  

•  Result:  EFactor  -­‐  a  social  plaTorm  for  entrepreneurs  -  Strategic  business  networking  impacts  the  future  of  your  business  -  Goal:  share  knowledge,  increase  sales,  decrease  costs,  find  capital  -  Mission:  increase  success  of  entrepreneurs  to  start-­‐up  or  accelerate  their  organiza9on  

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EFACTOR,        THE  WORLD’S  LARGEST  ONLINE  NETWORK  FOR  ENTREPRENEURS  ON  EARTH  

 An  online  community  offering  you  a  network,  knowledge,  events,  and  every  business  resources  you  need  to  

succeed  

Eva  Hukshorn:  An  introduc9on  

•  Work  Experience  -  Current:    Partner  EFactor  

     Board  of  Advisory:  TreFoil  Energy  /  CleanDrinks  /  Global  Thinkers            Coach  Startup:  Bootcamp  Amsterdam  /  New  Venture  McKinsey  -  2009  –  2010:  Dutch  Bou9que  –  Marktlink  Mergers  &  Acquisi9ons,  Amsterdam  -  2007  –  2009:    Royal  Bank  of  Scotland  –  Corporate  Finance,  Amsterdam  -  2004  –  2009:    ABN  AMRO  –  Corporate  Finance  New  York,  Amsterdam  -  2003  –  2004:    Accenture  –  Consul9ng  London,  Amsterdam  

•  EducaHon  -  1997  –  2002:  MSc  Economics,  Finance  –  University  of  Groningen,  the  Netherlands  -  2003:      Interna9onal  &  Asian  Studies  –  Na9onal  Sun  Yat-­‐Sen  University,  Taiwan  -  2009  –  2011:    Cer9fied  Management  Accoun9ng  (CMA)  –  Ins9tute  of  Management  Accountants    

       (IMA),  United  States  -  2009  –  2001:    Colloquium  General  &  Modern  Art  –  Academy  for  History  of  Art,  the  Netherlands  -  2012:    Interna9onal  Financial  Report  Standards  (DipIFRS)  –  Associa9on  of  Chartered  Cer9fied  

       Accountants  (ACCA),  United  States      

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“Networking  is  building  and  maintaining  relaHonships  on  the  basis  of  mutual  trust  and  respect,  for  the  long  term”  

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•  Entrepreneurs  vs.  High  PotenHals  

-  No  life  long  job  guarantees  -  Change  of  demography  working  popula9on  -  Personal  rela9onships  -  Time-­‐to-­‐market  -  Local  Knowledge  -  Financing  and  M&A  -  Buffer  in  bad  9mes  

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The  N-­‐Factor:  the  key  to  success  

•  Time  consuming  •  Be  sincere,  be  yourself  •  Mutual  interests  •  No  sales,  just  goals  •  Start  young:    

-  your  friends  are  maybe  geeks  now,  but  geeks  will  be  the  new  chic  •  Overcome  cultural  &  ages  differences  •  Rules  

-  Prepare  -  Administrate  -  Follow-­‐up  

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Building  a  network:  start  early,  be  consistent  

•  Network  events  -  EFactor  events,  seminars,  workshops  

•  Conference  •  Coincidental  mee9ngs  •  Networks  of  others  •  Clubs  

-  Rotoray,  Lion  Clubs,  Sports  •  Industry  related  organiza9ons  •  Networking  abroad  &  interna9onal  influence    

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Building  a  network:  places  to  be  

•  Maintenance  =  discipline  

•  Kind  or  rela9onships  -  Friend  Family  and  Fools  -  Good  business  rela9onships  -  Acquaintances  

•  Technology  =  memory  

•  Handing  over  your  network    

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Maintenance:  substance  over  form  

Event Maintenance New P / Q Image Acceptation Partners

Art ++ + ++ ++ ++ ++

Music ++ - - ++ ++ ++

Tennis + ++ ++ + = o

Soccer -- -- -- - = --

Golf ++ ++ + + = --

Chess + ++ ++ + ++ --

Car racing + + -- - + --

Cooking ++ ++ + ++ + o

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Maintenance:  some  events  are  more  equal  then  others  

•  Technology  &  communica9on  fundamental  •  Global  network  support  •  No  online  sustainability  without  offline  support  •  Tools:  

-  Email  -  Search  machines  -  Phone/VOIP  -  Chat  -  Blackberry’s  -  CRM  vs  Linkedin/EFactor  -  Social  communi9es  

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E-­‐Networking:  it  is  just  a  tool,  no  end  game  

•  Invest  &  research  •  Come  early,  leave  late  •  First  impressions  •  Bring  something  to  the  table    •  Do  what  you  promise  •  Maintain  •  Think  about  it:  

-  Clothing  -  Restaurants  -  Amer  dinner  

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E9quenes:  it’s  the  linle  things  that  maner  

Impressing  without  words  

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SMILE   EYES   POSTURE   ATTITUDE  

HANDS   VOICE   DRESS   ASSECOIRES  

•  An  extra  dimension  •  Every  culture  is  different  

-  Research  -  Local  people  to  assist  

•  Be  aware  of  poli9cal  systems  •  Religion  •  Local  personal  networks  •  Reputa9on  checks  are  ok  •  Respect  

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Culture:  be  global,  act  local  

C2 x F x √T = Cl

•  C  =  Chemistry  •  F  =  Fun  •  T  =  Time  •  Cl  =  Click  

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Remember:  

Thank  you!