Future NetNetworking - Working the room8 December 2011
AGENDA
Networking - The 10 golden rules
Exercise on networking
Stump the Strategist session. Your chewiest marketing challenge solved live in 9 minutes.
Link to me on LinkedIn (Ashton Bishop) and you can download this presentation
FirstlyJulia is watching you so you
better make the most of tonight
That we’ve all broken
1. We all need a new perspectiveThe rate of change of the rate of change is changing
faster than ever before
Paris in the
the Spring xx
Bird in the
the Hand xxx
Familiarity Exercise
Which way is she spinning?
Things aren’t always as they
seem!
Are you sure of what you see?
2. The event starts way before the eventyour objective | your attitude | your research | your look
3. Who you are being is more important than what you say
*Mehrabian, 1971
Non-verbal 55%Vocal 38%Words 7%
What makes up communication?
4. A stranger is just a friend that you haven’t met yet
It’s not networking unless you meet new people
5. There are only a few openers• Something about them (most interesting)
• Something about the event
• Something that’s making news
• Something about you (least interesting)
6. People don’t care how much you know until they know how much you careTwo ears and one mouth for a reason
7. Obscurity is now your biggest riskBe bigger than your job title
We’re hardwired to notice only what’s different
8. Nothing happens withoutDesire | Permission
9. Humans act out of self-interestBe your own match maker
WANT | HAVE
10. A connection takes two points• Reach first
• Agreement comes before the business card
• Don’t waste time worrying... Everybody is as scared and messed up as you
Stump the Strategist• Your chewiest, crunchiest challenge on marketing
• Personal branding
• Networking
• Solved live in 9 minutes
• (then you guys will vote on stumped or passed)
ExerciseImagine and visualise you are talking to somebody who
you have a high level of comfort and rapport with
THANKS
stepchangemarketing.com
