Jim Drake, MBA, FOG
•[email protected]•Twitter: @jimmydrake
• #mscsa-network
•Lake Superior College; www.lsc.edu•Principles of Marketing; BUS 1400
•Principles of Management; BUS 1402
•Leadership Development; BUS 1448
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Millennials: The Generation That Doesn't Remember Life Before Smartphones
From <http://www.popularmechanics.com/technology/a17931/technology-american-teenager/> 5MSCSA-12-05-15-LakeSuperiorCollege-JimDrake
Cellphone Users Check Phones 150x/Day
From <http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/>
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F2F Communication –What Percentage is Body Language?
•Communication is only 7 percent verbal and 93 percent non-verbal.
•Body language (55 percent)
•Tone of voice (38 percent).http://ubiquity.acm.org/article.cfm?id=2043156
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"Six degrees of separation"
"Six degrees of separation" by Daniel' (User:Dannie-walker) - Own work. Licensed under CC BY-SA 3.0 via Commons -https://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.svg#/media/File:Six_degrees_of_separation.svg From <https://en.wikipedia.org/wiki/Six_degrees_of_separation>
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Median Facebook user has more than 300 friends
Mapping facebook pairs of friends. Illustration: Paul Butler Paul Butler/Public Domain From <http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics>
You have NOT met 1/3
of your “friends”
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FaceBook Networking•Lie to your friends•Oops! I mean share your embellished existence
•Share pictures/videos of cute cats
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Networking – 3 reasons
•Personal•Personal growth•Professional•External and share common interests
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Networking – 3 reasons
•Organization• People who can help you get your
work done• Internal and current focused
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Networking – 3 reasons
•Strategic• Shape your
future goals and direction• Internal or
external; future oriented•Map of influence
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2009: Superbowl 100 million watchers
2009 = 98.73 millionhttp://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/
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What Facebook Is Doing To Your Brain;More connections; fewer relationships
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• The Innovation of Loneliness.
• http://tranquilmonkey.com/facebook/#sthash.X7PsJi07.dpuf
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Marketing
Definition:
•The processes related to exchanging items of value.
How do I market ME! Inc.?
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Christine Comaford-Lynch
Networking is marketing.
Market yourself, market your uniqueness, market what you stand for.
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Networking deliberately; what is YOUR brand?
•Brand: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. Seth Godin –Author of Linchpin
• http://heidicohen.com/30-branding-definitions/
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What is your personal brand?
http://www.tomward.com/archives/kardashians 27MSCSA-12-05-15-LakeSuperiorCollege-JimDrake
What’s in YOUR tool box?
PC MAGAZINE DIGITAL EDITION I I MARCH 2015
http://www.pcmag.com/article2/0,2817,2475340,00.asp
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Words from the wise
Dale Carnegie -- You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
Maya Angelou -- I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Mary Kay Ash -- Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.
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5 People You Need To Kick To The Curb If You Plan On Being Successful
You are the average of the five people with whom you spend the most time. Jim Rohn
People we can do without:• The Complainers• The Entitled• The Conformers• The Party Animals• The Doubters
Creative people associate with other creative people From <http://elitedaily.com/life/culture/limit-spending-time-with/1256116/?utm_source=entrep&utm_medium=tr&utm_campaign=p10k80>
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Relationship management
Communicate with your contacts
Avoid constantly
asking for help
Personalize conversation
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Listen -- be “PRESENT”
Ask pertinent questions, but do not interrupt
Pay attention
Keep eye contact
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OpportunityCost
Inventory:2 ears2 eyes1 nose1 mouth (cost
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Offer ValueBecome a value added product
Identify the needs of others
Determine how your expertise meets these
needs
Offer to help
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Always Be Ready to Network; ALWAYS “on”
Look the part at all times: Packaging
Make personal gestures: Body language
Pay attention to changes in the industry: Be aware
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Active listening; meaningful exchange
Listen actively and without interrupting
Be respectful even when you disagree
Resist the urge to argue when you respond
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Maintain Boundaries
Communicate your boundaries based
on values
Learn to say no, and explain why; protect your time
Prepare an appropriate response -
visualization40MSCSA-12-05-15-LakeSuperiorCollege-JimDrake
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How to Make Others Feel SignificantWhat can you do for the special people in your life?
From <http://www.success.com/article/how-to-make-others-feel-significant> Retrieved: 11/25/2015 46MSCSA-12-05-15-LakeSuperiorCollege-JimDrake