NETAWARE IMMIGRANT C
Netherlands – Oranje Fonds
1. Introduction
Content Introduction Google AdWords Campaign Our team Facebook Future recommendations
1. Introduction
1.1 Organization: Oranje Fonds Gift to prince Willem-Alexander and princess Maxima in
honor of their marriage One of the largest foundations in the Netherlands Expenditure: 32 million Euro to 7000 social initiatives Aims: promote participation in society and bring people
together Supports social integration projects, language progras
and other initiatives
1. Introduction
1.2 Goals IP
create two Google AdWords campaigns work together in international teams
Personal develop two successful campaigns (many “clicks”) become a good working team make friends from all over Europe improve our language skills
Win the contest !!!
2. GOOGLE ADWORDS CAMPAIGN
2. Google AdWords Campaign 2.1 Campaign overview - Goals
English General awareness
Dutch General awareness (Consumer) Awareness in business
2. Google AdWords Campaigns
2.1 Campaign overview - Goals
Generate a targeted traffic volume with a minimum of 50,000 impressions (consumers in general and potential organizations for investments)
Pursue an average CTR of 0,4% with a CPC of PLN 1,5 to 2,0.
Generate at least 100 clicks per campaign (“clicks” on the webpage are our main goal. Conversions are for the next stage)
2.2 Evolution of campaigns’ strategies
Initial Changed to
Area All countries Only European countries
Daily budget PLN 12.5 PLN 20 / PLN 25
Max. Default CPC PLN 0.5 PLN 2
Dutch keywords Low search volume Eligible
Groups About Oranje, Culture, Music, Sport, Taal
About Oranje
2. Google AdWords Campaign
2. Google AdWords Campaign 2.3 Evolution of campaigns’ strategies
CPC First: low CPC (NPL 0,5) Adjustment: increase CPC (NPL 2,0) Positive results
2.4 Evolution of campaigns’ strategies
Daily budget First: NPL 12,5/day Adjustment:
NPL 20/day Dutch campaignNPL 25/day English campaign
Positive results
2. Google AdWords Campaign
2. Google AdWords Campaign 2.5 Key results
2. Google AdWords Campaign 2.5 Key results - English
2. Google AdWords Campaign 2.5 Key results - Dutch
2. Google AdWords Campaign 2.5 Key results
Successes Failures
Advertisement descriptions Grouping in Dutch campaign
Keywords optimization in English campaign
Keywords optimization in Dutch campaign
Average position Low CTR
2. Google AdWords Campaign
Effectives Non-effectives
Learn Dutch National non profit organizations
Learn free Donations to non profit organizations
Oranje Fonds Non profit organizations for children
Volunteer jobs Help donate
Dutch lessons Give donation
Dutch language course Make donations
Dutch free Support immigrants
Volunteer work Talk Dutch
2.5 Key results
2. Google AdWords Campaign 2.6 Conclusion
Learning important facts during project: Manage budget properly Specific ads for target groups Optimize CPC Adjust expensive keywords (efficiency) Relation between price of ad & average position
3. OUR TEAM
3. Our team
3.1 Group dynamics Challenges
Different characters and language skills Communication
The group democratic nature Long discussions Making decisions
3. Our team
3.1 Group dynamics
Positive aspects Different characters
and skills Unique ideas through
different thinking Division of work Motivation No arguments
3. Our team
3.2 Learning outcomes Work with Google AdWords (and Facebook pages) AdWord’s beneficial functionality Dividing work efficiently Managing time Improved English skills How to work with a limited budget
3. Our team
3.3 Conclusion Success in every way!!!
Our group… became a harmonic, well functioning team created two sophisticated and unique AdWords
campaigns learned to work efficiently became friends
4. FACEBOOK
4. Facebook Page
4. Facebook Page
4.1 Topics on Blogs IP activities Awareness for Oranje Fonds’ activities
5. FUTURE RECOMMENDATIONS
5. Future recommendations
5.1 Oranje Fonds Select a person who can deal with Google AdWords Develop STP models at first Create a financial plan Adjust campaigns according to the target country
5. Future recommendations
5.2 Team Improve effectiveness of our work Efficient use of budget from the beginning Allocation of work in the same manner
“Remember, remember always, that all of us, and you and I especially, are descended from immigrants and revolutionists.” Franklin D. Roosevelt