PITCHING YOUR STORY
•In case you fell asleep in English Lit
NateCurran
@NateCurranAZ
First a little Science
First a little Science
LogicAnalysisSequencingLinearMathematicsLanguageFACTSThink in WordsWords of the SongsComputation
First a little Science
CreativityImaginationHolistic ThinkingINTUITIONArts (Motor Skills)RhythmNon-VerbalFeelingsVisualizationTune of the SongDaydreaming
First a little Science
INVESTORS act like CONSUMERS
Most sophisticated investors have a due diligence and/or vetting process that allows them to “double-
check” their gut feeling.
This process incorporates both sides of the brain and reduces risk in their decision making.
The Winning Storytelling Equation
Facts + Authentic Connection = SUCCESS
DON’T LIE + DON’T BE CHEESY = FUNDING*
* YOUR COMPANY NEEDS TO MEET THEIR FUNDING REQUIREMENTS
HOW TO TELL YOUR STORYResearch Writing Storytelling
Method:• Evil = Problem• Amount of Evil = Size of Market• Villagers = Customers• How the Villagers Survive today
= Competition• Hero = Solution
When to use:• Audience lacks industry
knowledge• More time• Lots of Right Brains
Method:• I am going to tell you what I am
going to tell you• I am going to tell you• I am going to tell you what I told
you
When to use:• Your audience is deeply involved
in your industry• Limited time• Lots of Left Brains
Best Practices• Know your Audience• Tailor your story to the audience and the
time available• Don’t assume. Ask questions BEFORE you
start.• A good story stimulates both sides of the
brain• Be Flexible• Be Passionate