1
Please refer to slide 6 for guide footnotes
Monthly Performance Pack
February 2010
Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]
2
Please refer to slide 6 for guide footnotes
Monthly summary – February 2010
• February was another very strong month for BBC iPlayer, with new records set for average daily figures for both TV and radio – however, because it is a shorter month (28 days) this is slightly masked in some monthly total numbers.
• In total there were 116 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined), with a record of 3.5 million requests per day.
• The EastEnders Live event drove particularly high TV figures in the week of 15-21 February, making this the strongest week on record.
• Requests from Nintendo Wii consoles continue to grow (5% of TV requests), and iPhones are now also matching this.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• On-demand makes up the great majority of TV programme requests (in February only 8% of requests were for live simulcast streams), however over two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
3
Please refer to slide 6 for guide footnotes
IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of iPlayer for TV by time of day 16
Use of iPlayer for radio by time of day 17
Profile of iPlayer users 18
Glossary 19
4
Please refer to slide 6 for guide footnotes
Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media
Millions o
f re
quests
16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9
30.836.0
36.737.2
39.1 36.544.9 43.3 44.5
53.2
59.6 65.268.2 68.7
14.7
14.1
14.8 15.316.2
14.8
16.7 15.816.3
18.1
18.5
20.8
19.817.8
61.5
68.5
78.3 76.080.7
76.1
87.3 84.6 87.3
97.4
107.4114.2
120.3116.4
Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
In total the BBC iPlayer received 116 million requests for programmes across all platforms in February, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.
5
Please refer to slide 6 for guide footnotes
Requests for TV programmes by device typeIncludes BBC iPlayer on Virgin Media data
% of requests
BBC iPlayer requests via iPhones are now being measured again, and made up 4% of all requests for TV programmes in February. Requests via the Wii increased again in February, both in absolute terms and as a percentage, while requests on other platforms dropped slightly due to February being a short month.
NB: iPhone data missing over 10 Nov – 02 Feb due to technical problems
36.4 35.1 33.740.6
46.951.5 52.9 50.7
4.2 3.9 4.1
5.1
5.96.3 6.5
6.3
3.6 3.5 3.3
3.7
2.13.1
0.5 0.5 3.8
3.4
3.85
5.5 4.90.7
2.02.8 3.2
16.715.8
16.3
18.1
18.5
20.819.8 17.8
Ju
l 0
9
Au
g
Se
p 0
9
Oct
No
v
De
c
Ja
n 1
0
Fe
b
Virgin Media
Wii
PS3
Mobile
iPhone/iTouch
Mac
PC
Number of requests (millions)
59 59 55 57 60 60 60 59
7 77 7 8 7 7
7
6 65 5 3 46 5 5 6 6 6
1 2 3 4
27 27 26 25 24 24 22 21
Ju
l 0
9
Au
g
Se
p 0
9
Oct
No
v
De
c
Ja
n 1
0
Fe
b
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
6
Please refer to slide 6 for guide footnotes
Notes on figures in this report
These notes apply to pages 7 to 19 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 20.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself
• None of the data on following pages is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
7
Please refer to slide 6 for guide footnotes
30.836.0 36.7 37.1 39.1 36.5
44.9 43.3 44.553.2
59.665.2 68.2 68.7
16.1
18.426.8 23.6
25.424.7
25.7 25.5 26.5
26.1
29.328.2
32.3 29.9
46.8
54.4
63.560.8
64.561.3
70.6 68.8 71.0
79.3
89.093.4
100.5 98.7
0
20
40
60
80
100
120
Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb
Month
ly R
equests
(m
illions)
Radio Requests
TV Requests
Monthly BBC iPlayer Online Requests
The month of February 2010 saw BBC iPlayer receive a total of 98.7m requests for TV and radio programmes - with 29.9m requests for audio and a record 68.7m requests for TV content.
8
Please refer to slide 6 for guide footnotes
1.141.29 1.18 1.24 1.26 1.22
1.45 1.40 1.481.70
2.00 2.10 2.202.50
0.600.66 0.86 0.79 0.82 0.82
0.83 0.820.88
0.80
1.00 0.901.00
1.10
1.73
1.942.05 2.02 2.08 2.04
2.28 2.222.37
2.60
2.903.00
3.20
3.50
0
1
2
3
4
Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb
Avera
ge D
aily R
equests
(m
illions)
Radio Requests
TV Requests
In February 2010, BBC iPlayer received a record 3.5m requests per day on average, with new benchmarks set for both TV (2.5m average) and radio (1.1m average).
Average Daily BBC iPlayer Requests
9
Please refer to slide 6 for guide footnotes
Average Daily BBC iPlayer Users
February 2010 saw another record-breaking average of 1.4 million users per day -1m users only of TV content, 0.3m for only radio content, and 60k users of both media.
0.480.54 0.51 0.53 0.54 0.53
0.60 0.570.64
0.740.86 0.88 0.91
0.990.03
0.030.03
0.03 0.03 0.03
0.040.04
0.04
0.05 0.050.05
0.06
0.26
0.270.26 0.24 0.24 0.25
0.260.27
0.28
0.27
0.3 0.290.32
0.32
0.03
0.77
0.840.81 0.80 0.80 0.80
0.900.87
0.96
1.05
1.21 1.22
1.29
1.37
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb
User
agents
(m
illions)
Users of Radio Only
Users of Both
Users of TV Only
10
Please refer to slide 6 for guide footnotes
10.99.7 10.1 10.7 11.0 11.2
10.2
13.7 14.0 13.2 12.914.0
15.0 14.8 15.1 14.4 13.9
17.315.8
14.8 14.4 15.116.5 16.7
18.9
16.7
5.86.4
6.5 6.0 5.7 5.8
5.3
6.1 6.46.7
6.4
6.87.0 6.8 6.8 7.7
4.9
5.0 8.07.9
7.17.4
7.5 7.4
7.4
7.6
16.716.1
16.6 16.7 16.7 17.0
15.6
19.820.4
19.919.3
20.7
21.9 21.6 21.9 22.0
18.7
22.3
23.822.7
21.522.5
24.0 24.1
26.3
24.3
0
5
10
15
20
25
30
31 A
ug
07 S
ep
14 S
ep
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
Weekly
Requests
(m
)
Radio Requests
TV Requests
Weekly BBC iPlayer Requests - latest 6 months
The week commencing 15th February saw the highest number of weekly requests on record (26.3m), driven by requests for TV content which were boosted by the EastEnders Live event.
* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.
*
Christm
as w
eek
11
Please refer to slide 6 for guide footnotes
2.82.5 2.6 2.8 2.8 2.8 2.6
4.13.5 3.3 3.3
3.7 3.6 3.6 3.7 3.5 3.54.1
3.7 3.93.5 3.7 3.9 3.9
4.33.9
0.30.3 0.3
0.3 0.3 0.30.3
0.4
0.40.4 0.4
0.4 0.4 0.4 0.40.5 0.4
0.4
0.50.5
0.40.4
0.4 0.4
0.5
0.5
1.11.2
1.3 1.1 1.1 1.01.0
1.3
1.1 1.3 1.1
1.2 1.2 1.1 1.1 1.5
0.9
0.9 1.51.4
1.11.2
1.2 1.2
1.2
1.2
4.24.0
4.2 4.2 4.2 4.23.9
5.8
4.9 5.04.8
5.2 5.2 5.2 5.25.4
4.8
5.45.7
5.9
5.05.3
5.5 5.5
5.95.6
0
1
2
3
4
5
6
7
31 A
ug
07 S
ep
14 S
ep
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
User
agents
(m
)
Users of Radio Only
Users of Both
Users of TV Only
Weekly BBC iPlayer Users – latest 6 months
Weekly user numbers in February peaked in w/c 15th at 5.9m, equalling the record of w/c 11th January. TV users also set a new record in the same week, of 4.3m users.
*
* Technical problems
12
Please refer to slide 6 for guide footnotes
Requests and average minutes per user per week
On a weekly basis, each user requesting TV content on BBC iPlayer is requesting 3.5 programmes, and streaming around 60 minutes of content. Each weekly user of radio content is requesting just over 4 programmes, and is streaming around 2 hours 40 minutes of radio content.
0
20
40
60
80
100
120
140
160
180
200
07 S
ep
14 S
ep
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
Avera
ge w
eekly
min
ute
s s
tream
ed p
er
user
.
TV minutes
Radio minutes
Average weekly minutes streamed, per user, per week
Average = 163 minutes
Average = 64 minutes
Christm
as w
eek
13
Please refer to slide 6 for guide footnotes
BBC iPLAYER TOP 20 TV EPS – ALL
BBC iPlayer - Top 20 TV Episodes February 2010
Total requests per Ep
1 EastEnders Live 19/02/2010 1,131,000
2 Mock the Week Series 8 Ep.3 698,000
3 Mock the Week Series 8 Ep.4 651,000
4 Mock the Week Series 8 Ep.5 644,000
5 EastEnders 18/02/10 564,000
6 Hotter Than My Daughter Ep.1 531,000
7 EastEnders 15/02/10 524,000
8 EastEnders Live: The Aftermath 19/02/10 486,000
9 Film: Legally Blonde 16/09/09 478,000
10 EastEnders 12/02/10 473,000
11 EastEnders 09/02/10 469,000
12 EastEnders 16/02/10 464,000
13 EastEnders 05/02/10 461,000
14 EastEnders 02/02/10 433,000
15 Hustle Series 6 Ep.5 431,000
16 EastEnders 08/02/10 424,000
17 EastEnders 04/02/10 420,000
18 Snog Marry Avoid? Series 3 Ep.2 404,000
19 EastEnders 11/02/10 403,000
20 Hustle Series 6 Ep.6 373,000
BBC iPLAYER TOP 20 TV EPS
– MOST-REQUESTED EPISODE PER SERIESTotal requests per Ep
1 EastEnders Live 19/02/2010 1,131,000
2 Mock the Week Series 8 Ep.3 698,000
3 Hotter Than My Daughter Ep.1 531,000
4 Film: Legally Blonde 16/09/09 478,000
5 Hustle Series 6 Ep.5 431,000
6 Snog Marry Avoid? Series 3 Ep.2 404,000
7 The Bubble Ep.1 372,000
8 Top Gear Series 13 Ep.6 371,000
9 Live at the Apollo Series 5 Ep.6 343,000
10 Tracy Beaker Returns Ep.7 341,000
11 Being Human Series 2 Ep.5 307,000
12 Q.I. Series 7 Ep.11 287,000
13 Friday Night with Jonathan Ross S.18 Ep.6 285,000
14 Film: Apocalypto 14/02/10 283,000
15 Coming of Age Series 2 Ep.4 279,000
16 Let's Dance for Sport Relief Ep.1 254,000
17 Survivors Series 2 Ep.5 236,000
18 Never Mind the Buzzcocks Series 23 Ep.11 222,000
19 Newswipe Series 2 Ep.5 222,000
20 Last Woman Standing Ep.1 214,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
EastEnders Live was easily the most popular individual programme in February, with over 1.1m requests. Comedy and entertainment also continue to feature prominently and BBC3 programmes were particularly strong this month.
14
Please refer to slide 6 for guide footnotes
BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPlayer - Top 20 Radio Episodes February 2010
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
BBC iPLAYER TOP 20 RADIO EPISODES
– MOST-REQUESTED EPISODE PER SERIES
Total requests per episode
1 Chris Moyles Birthday Show 22/02/10 104,000
2 The Chris Moyles Show 12/02/10 104,000
3 5live Champ AC Mil v Man Utd 16/02/10 101,000
4 The Chris Moyles Show 09/02/10 94,000
5 5live Prem A Villa v Man Utd 10/02/10 93,000
6 The News Quiz Series 70 Episode 7 87,000
7 The News Quiz Series 70 Episode 5 86,000
8 The News Quiz Series 70 Episode 6 86,000
9 5live Prem Man City v L’pool 21/02/10 85,000
10 The Chris Moyles Show 10/02/10 77,000
11 The Chris Moyles Show 16/02/10 73,000
12 The Chris Moyles Show 03/02/10 73,000
13 BBC Radio 1's Chart Show 07/02/10 70,000
14 Fearne Cotton 18/02/10 66,000
15 5live Prem Chels v Asnl 07/02/10 66,000
16 The Chris Moyles Show 05/02/10 64,000
17 The Chris Moyles Show 19/02/10 63,000
18 The Chris Moyles Show 17/02/10 62,000
19 BBC Radio 1's Chart Show 21/02/10 62,000
20 Just a Minute Series 56 Episode 5 61,000
Total requests per episode
1 Chris Moyles Birthday Show 22/02/10 104,000
2 5live Champ AC Mil v Man Utd 16/02/10 101,000
3 5 live Prem A Villa v Man Utd 10/02/10 93,000
4 The News Quiz Series 70 Episode 7 87,000
5 BBC Radio 1's Chart Show 07/02/10 70,000
6 Fearne Cotton 18/02/10 66,000
7 Just a Minute Series 56 Episode 5 61,000
8 Weekend Wogan 14/02/10 58,000
9 The Archers 14/02/10 57,000
10 Greg James 12/02/10 49,000
11 Ken Bruce 18/02/10 48,000
12 Desert Island Discs Gok Wan 07/02/2010 47,000
13 Steve Wright in the Afternoon 02/02/10 42,000
14 Jeremy Vine 04/02/10 39,000
15 The Honourable Schoolboy Part 2 38,000
16 Annie Mac Lil Silva Mini Mix 19/02/2010 38,000
17 5 live Sport Final Whistle 16/02/10 37,000
18 Scott Mills Live at the Brit Awards 16/02/10 37,000
19 Sat’y Play Murder in Samarkand 20/02/10 36,000
20 Chris Evans Breakfast 05/02/10 34,000
The Chris Moyles Birthday Show on 22nd February was the most requested radio programme of the month, and football also featured strongly.
15
Please refer to slide 6 for guide footnotes
Requests by on-demand catch-up vs live simulcast
TV Requests Radio requests
On-demand (catch-up) requests for programmes continued to dominate TV viewing via BBC iPlayer in February. For radio programmes online, on-demand listening requests increased a little to make up 70% of the total.
95% 94% 98% 96% 93% 92% 92% 92%
5% 6% 2% 4% 7% 8% 8% 8%
Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb
Simulcast
On-demand
34% 32% 33% 31% 28% 28% 26% 30%
66% 68% 67% 69% 72% 72% 74% 70%
Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb
Simulcast
On-demand
*
* There were technical problems measuring some simulcast streams in September and October
16
Please refer to slide 6 for guide footnotes
BBC iPlayer – use for TV by time of day, February 2010
Internet and TV usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak – 26.9 millioniPlayer peak – 216,000
Internet peak – 28.9 million
Sources– TV (aged 4+) from BARB Feb 10, internet (aged 2+) from Nielsen Jan 10, iPlayer February 2010 iStats See footnotes on final page for more detail
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
17
Please refer to slide 6 for guide footnotes
BBC iPlayer – use for radio by time of day, February 2010
Internet and radio usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
Radio listeners
BBC iPlayer requests for radio
Internet users (any website)
Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Feb 10 BBC iStats
See footnotes on final page for more detail
Radio peak – 14.3 millioniPlayer peak – 94,000 Internet peak – 28.9 million
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
18
Please refer to slide 6 for guide footnotes
BBC iPlayer use by demographic
Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, and remains strongly under-55.
57 52 48 49
43 48 52 51
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
Women
Men
42 3730 31
4341
35 35
1523
35 34
Users of PC
iPlayer
All broadband
users
All TV
viewers
All radio
listeners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)
70 63 59 59 57 56 58 57
31 37 41 41 43 44 42 43
0%
20%
40%
60%
80%
100%
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Women
Men
38 38 41 43 45 43 43 42
39 4342 41 39 41 42 43
21 20 16 16 17 16 15 15
0%
20%
40%
60%
80%
100%
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
55+
35-54
15-34
19
Please refer to slide 6 for guide footnotes
Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day
TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals