© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Mobilize your Enterprise Today
Enterprise Mobile Device Management
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management (EMDM) Industry Challenges and DriversWith the addition of innovation devices and other industry leading OS’s, overall platforms and carriers has proliferated over the past few years,
creating additional challenges for IT organizations.
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Key Business Driver Examples
• Security and Governance Requirements (HIPAA, FINRA, FERC, SEC, etc.)
• Mobilization of a business process (expense reporting, Salesforce automation)
• Developing mobile applications and/or mobilization of a business process
• Deployment beyond BlackBerry• Launching Tablets
IT Challenges
• Mobile device support• Device and data security• Applications deployment• Device control• Device deactivation• BYOD (bring your own
device)• Email security
Enterprise Mobile Device Management Industry Challenges and Drivers
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device ManagementWhat We’ve Learned…problems and causes
There are More Device Form Factors and
OS Choices than Ever Before (users are blurring
the lines between company/ personal data).
Consumer Based Trends and Preferences
Will Continue to Influence Devices Used in Enterprise.
Mobile Devices - Personal And Corporate - Connecting to Enterprise Assets Need
to be Managed and Secured In a Scalable
Manner.
There are a Growing Number of Solutions Which Provide Varied Capability
and Functionality (Email, DM, Security, TEM).
Enterprise Demand includes a Robust MDM
and Messaging Solutions, But Have Varied Needs.
21 3
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© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device ManagementMeeting the IT manager and end-user needs
IT Managers deploy,
oversee and manage
mobile devices by mobile workers
Mobile workers access corporate
data and applications as enabled by IT
managers.
Acquisition and Deployment• Cost optimization• Multiple device and carrier support• Image devices• Application enablement & deployment
Lifecycle Support• Inventory management• Security policy compliance• Issue resolution and troubleshooting
End-of-Life• Data protection• Device upgrades• Recover/Reallocate devices
Service Delivery Choice• Managed service option• Multicarrier support• Cloud hosted• Developer support via APIs/SDK
Productivity• Reliable access to corporate data
and applications
Flexibility• Choice of device• Bring your own device• Merging personal and professional use
Convenience• Over-the-air troubleshooting
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
• Management of mixed platforms/devices• Carrier agnostic• Protect Email• Provisioning device enhances protection• Application management• Device monitoring• Policy enforcement and notification• Usage management• Analysis and reporting
Enterprise Mobile Device Management Key Drivers
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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AT&T Enterprise Mobile Device Management OfferProviding protection and lifecycle management for mobile devices
Value
Offer
Challenge• Difficult to manage and protect
SmartPhones & Tablets• Devices are excellent productivity tools
• Easy to use • Protect> Monitor > Control
• Enterprise grade over-the-air device management and protection for carrier agnostic deployments.
Application Management
Security Management
Enterprise Management
Loss & Theft Management
Expense Management
Remote Management
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T Enterprise Mobile Device Management Solutions
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
What happens if Enterprise Mobile Device Management Solution is not Purchased?
Productivity Loss
• Mobile drives both productivity andefficiency for employees
• Without the right level of visibility and control, smartphones and tablets cannot be deployed in an enterprise
Inadequate Security• Lock and wipe are not enough • Containerize enterprise data
High Expense
• Bill shock every month• No visibility till after operator bill
arrives
Image/Public Relations Exposure• Inability to support the newest devices your end users want to bring in the enterprise• Risk of “unwanted headlines” from loss of corporate data on these devices
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Key Takeaways• Mobile Workers are rapidly increasing thereby increasing demand
for over-the-air device management solutions• Sensitive corporate data reside on devices – including email• Significant trends show plethora of consumer-oriented devices and OS’s infiltrating the enterprise• Regardless of who pays or owns the device, when accessing corporate data, they must be protected• Defined mobility policies must be in place regardless of the corporate or individual responsibility
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T recognized as the Overall Best Mobile Workforce Management Brand
Frost & Sullivan’s 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand (4/2010)
• For the Second Consecutive Year, AT&T voted the Overall Best Mobile Workforce Management Brand by surveyed North America (NA) CXOs!
• “29% of North American CXOs perceive AT&T as the top brand of Mobile Workforce Management Solutions; the nearest competitor lags significantly behind at 18%.”
• AT&T’s brand reputation has gotten stronger when compared to last year.
• “Thus, with AT&T’s positive reputation and customer loyalty, they are positioned as a leader in the mobile workforce management solution market!”
AT&T recipient of the Frost & Sullivan 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand
Brand Perception Results
Overall Best Mobile
Workforce Management
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T Key Differentiators• Offers comprehensive end to end to solution• Today, AT&T is a leader in Wireless Services among U.S. carriers, with the best
wireless coverage worldwide, offering the most phones that work in the most countries. AT&T also has the nation’s fastest mobile broadband network. More smartphone users have chosen AT&T over any other U.S. carrier.
• Vendors selected based on strict criteria:– Technology– Application fit– Best of Breed
• Tested and certified on AT&T’s broad device and OS portfolio– Priority testing and certification in AT&T Labs– Carrier agnostic
• Backed by AT&T Enterprise Business Services – Enterprise-grade, customer care• Available from a single source with a single bill from AT&T• Professional and Integration service options available
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enterprise Mobile Device Management Opportunity“Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.”
Source: Forrester, Mobile Device Management Trends and Best Practices
“For corporate-liable devices, MDM vendors can add functionality such as the ability for IT to whitelist and blacklist applications so that end users can download only those applications on the approved list.” Source: IDC: Mobile Enterprise Software : Market Analysis
“Enterprise Mobility Management (EMM) enables IT to adapt rapidly to new mobile platforms, enforce compliance to IT standards, control access to corporate date networks, and secure mobile endpoints at their points of vulnerability.”
Source: Aberdeen Group: The Enterprise Mobility Management Solution Landscape
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.