Scenario 1• You are a mobile brand • You invest in mobile advertising and a mobile site• After three months you have spent USD 20,000 on your site and mobile
advertising• You then go and do a search for your mobile site in a mobile search
engine – but you can’t find it.
• Enter visibility mobile - search engine marketing for mobile leaders
Mobile Site Usability Where Users Click on Mobile Search Results
Source: BKI Media Limited 2007-2008
Can’t Find It Survey: Mobile
Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm
The Value of Mobile SEO• What is the point of a great mobile site if there is no traffic?
• Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery
• Why target only one segment when the mobile is such a viral medium?
Getting ValueReturn on Investment In the online space SEO services can
return 500% more value than paid advertising services. Our aim is to mirror this for mobile.
Your Brand FACT: Brands get more respect when they rank highly in search results.
Cross Pollination Organic traffic will have a viral effect on your brand making sharing, saving and linking possible.
Organic Site Growth Organic growth of a domain is much more important than sponsored links as it shows authority and weight.
Your Traffic Advertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.
visibility mobile for brands• 35% of consumers believe that if the brand is at the top of the search
engine results page it has “more value”
We can get your brand to the top of mobile search
engines.
For operators• In the online space if a user users a search engine to find what they are
looking for in the first click 82 % of users will favourite the search engine and use that same search engine again.
We will ensure your brands and content
partners drive more business to your portal and fuel your
mobile advertising
services.
We will get you organic
traffic globally making you
the most visible mobile
operator in the world.
For vendors
• Bidding for keywords can cost USD 10 per click – organic traffic is free and makes long term business sense.
Search engine marketing is the most affordable traffic
generator for your business.
Our Clients and Partners
Some clients want confidentiality and we respect that.
For a list of partners see:metatxt.org
The first mobile standard for SEO
Industry Presence
• Visibility mobile is a European member of the MMA
• Visibility mobile is a member of the DotMobi Advisory Group
• TSSG.org is a member of the W3C