MINBOUND 2015An Introduction to Inbound
Marketing and Tools
Donna Arriaga@DonnaArriaga
Senior Inbound Marketing StrategistDenamico
70%ZMOT
“Great Website”What makes a...
?
Inbound Marketing
Answering your audience’s questions and providing helpful
information is at the heart of
But this is one of the most prolific marketing models.
They Ask,You Answer.
...create a culture of listeners and teachers.
inbound requires the right framework, and the right tools
The Inbound Methodology
The Inbound Methodology
The Inbound Methodology
The Inbound Methodology
The Inbound Methodology
making it all fit together beautifully...
5 Essential Pieces
making it all fit together beautifully...
1. The right target audience
making it all fit together beautifully...
2. The right people to get the job done
making it all fit together beautifully...
3. The right organizational culture
making it all fit together beautifully...
4. The right toolbox
making it all fit together beautifully...
5. Time, consistency and dedication
Inbound Resources
Become Inbound CertifiedHubSpot offers a free inbound digital marketing course and certification http://academy.hubspot.com/inbound-certification
Twin Cities HubSpot User Group (TC HUG)The TC HUG is a community of local Inbound Marketers that comes together to learn tips, tools and tricks for maximizing HubSpot use and strengthening overall inbound marketing efforts. Find the TC HUG on LinkedIn and Eventbrite.
Inbound Resource LibraryA complete collection of inbound-related ebooks, templates and reports available free for download https://library.hubspot.com
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