Table of Contents
The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Extending the Performance, Scalability, & Efficiency of Enterprise BI . . . . . . . . . . . . 6
Enabling Rapid Deployment of Departmental BI . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Supporting Smooth Migration from Departmental Islands
of BI to Enterprise BI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
MicroStrategy Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
4
The MicroStrategy Architecture
MicroStrategy Technology is Uniquely Capable of Supporting Enterprise BI
MicroStrategy Technology is Based on a Relational OLAP (ROLAP) Architecture that Uniquely Provides Both High Scalability and High Interactivity
MicroStrategy’s ROLAP architecture provides both high scalability as well as high
interactivity . Other BI architectures can provide one or the other, but not both . Building
on the ROLAP architecture for the past 15 years, MicroStrategy technology is now well
recognized for other enterprise-caliber characteristics, including high performance,
sophisticated analytics, low cost of ownership, rapid report creation, and superior end
user self-service .
ROLAP is the Core of MicroStrategy Technology
ROLAP is based on a virtual cube that represents the entire relational database . The
ROLAP virtual cubes provide dynamic investigative drilling that is typical of cube models,
but because the ROLAP cube is virtual, it does not suffer from the severe size limitations
and administrative burdens of physical multi-dimensional MOLAP cubes .
Relational OLAP(ROLAP)
Enterprise-caliber Qualities
• Highest Data Scalability
• Highest User Scalability
• Highest Performance at Scale
• Sophisticated Analytics
• Lowest Cost to Operate and
Maintain (lowest TCO)
• Very Rapid Report Creation
• Superior End User Self-service
• Ideal for Data Warehousing
MOLAPProducts
Relational Reporting Products
High User and Data Scale
Low User and Data Scale
Low
An
alyt
ics
and
Inte
ract
ivit
yH
igh
An
alyt
ics
and
Inte
ract
ivit
y
9™
R O L A P S Q L E n g i n e
Terabyte Database
Virtual Terabyte Cube
9™
ROLAP
All popular relational schema are supported: Star, Snowflake, Sparse Aggregation, Partitioned
All reports and dashboards are created using the single logical model of business
RELATIONAL OLAP (ROLAP)
ROLAP metadata models the entire relational database as a single logical multi-dimensional model of the business (virtual terabyte cube)
5
The MicroStrategy Architecture
Enterprises of all types are experiencing a groundswell of excitement and activity around
the availability of actionable information to support their business processes . With the
meteoric increase in data that organizations routinely capture, enterprises can now
make that data accessible and useful by tapping into the power of business intelligence
(BI) technologies . Today, business intelligence systems are emerging in every corner of
the enterprise, ranging from large scale enterprise BI environments that are deployed
to thousands of people, to smaller departmental BI systems and even workgroup BI
applications that support only a few people .
MicroStrategy 9 is breakthrough technology that, for the first time, allows companies
to support all three levels of BI with one technology . MicroStrategy 9 builds on
MicroStrategy’s unique strength at the high-end of BI to extend the boundaries of
performance, scalability, and efficiency of enterprise BI . At the same time, MicroStrategy
9 brings that same enterprise-caliber BI technology easily within reach of smaller
departmental and workgroup BI initiatives . Just as importantly, MicroStrategy 9 provides
a uniquely smooth migration path for islands of workgroup and departmental BI
applications to merge into a cohesive and consistent enterprise-wide framework .
• Extends the Performance, Scalability, and Efficiency of Enterprise BI
• Enables Rapid Deployment of Departmental BI Applications
• Provides a Smooth Migration from Islands of Departmental BI into a Cohesive Enterprise Framework
MicroStrategy 9 is breakthrough technology that allows companies to support all levels of BI initiatives, and helps companies to consolidate islands of BI gradually into a cohesive enterprise BI framework.
6
Extending the Performance, Scalability, & Efficiency of Enterprise BI
In-memory ROLAP is a Seamless Extension of the ROLAP Architecture
In-memory ROLAP is an Architectural Extension of ROLAP in which Physical ROLAP Cubes Reside In-memory within the Global Virtual Cube
In-memory ROLAP creates ROLAP Cubes that reside
in the memory of the Intelligence Server . The ROLAP
Cubes contain selected components of warehouse
data and fit seamlessly into the global virtual cube .
Adding In-memory ROLAP Improves User Response TIme
The performance profile for a typical ROLAP
system shown on the left presents two clusters of
performance: one for the queries that are directed
to the database and one for the queries directed
to cache . The performance profile for In-memory
ROLAP operation on the right shows the addition of a
performance cluster for queries that are directed to the
in-memory databases from queries that were previously
directed to the disk-based database .
Performance ProfileTypical ROLAP Operation
Performance ProfileIn-memory ROLAP Operation
Nu
mb
er o
f R
epo
rts
Nu
mb
er o
f R
epo
rts
User Response TimeUser Response Time
ROLAP ROLAPCache DB Queries
ROLAP DB Queries
In-memory ROLAP QueriesROLAPCache
BEFORE AFTER
R O L A P S Q L E n g i n e
Terabyte Database
Terabyte Database
GlobalVirtual Cube
R O L A P S Q L E n g i n e
Terabyte Database
Physical In-memoryROLAP Cubes
9™
ROLAPArchitecture
CubeArchitecture In-memory ROLAP
7
Extending the Performance, Scalability, & Efficiency of Enterprise BI
In-memory ROLAP Shifts Processing from the Database Engines
In-memory ROLAP Improves User Wait Time and Frees Up Database Capacity
MicroStrategy 9 In-memory ROLAP can shift database
processing to off-hours, freeing up database capacity
during peak interactive hours and improving user
response time .
In-memory ROLAP Can Smooth Database Usage
In-memory ROLAP Cubes can offload the most
time-consuming and processor-consuming
queries from the database and serve them to the
users much more quickly, directly from memory .
The result is faster average query time and a
much more evenly utilized database system .
0:00a 3:00a 3:00p 6:00p6:00a 9:00a 9:00p 12:00a
0% 0
5
10
20
40
80
160
100%
ETLWindow
DatabaseWorkload
Wait Time
Average UserWait Time (sec)
Noon
ETLWindow
0:00a 3:00a 3:00p 6:00p6:00a 9:00a 9:00p 12:00a
0% 0
5
10
20
40
80
160
100%
DatabaseWorkload
Wait Time
Average UserWait Time (sec)
Noon
BEFORE AFTER
Same ReportRun many times by many people
Many Similar ReportsOverlapping content in different reports
Complex QueriesSpan many attributes and metrics
Complex QueriesSpan multiple databases
BEFORE AFTER
8
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Web Architecture Can Support Thousands of Users
BEFORE AFTER
Web Browsers Web Browsers
Web Server
32-bit JVM 64-bit JVM
Web Server
64-bit Memory SpaceSupports More Concurrent Users
with Larger Reports
32-bit JVM Operation 64-bit JVM Operation
Web Browsers Web Browsers
Processing Workload
Shifts from Shared
Web Server to
Workstation Browsers
Web Server
32-bit JVM 64-bit JVM
Web Server
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
Pro
cess
ing
Wo
rklo
ad
AJAX Operation Extreme AJAX Operation
The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to Support More Concurrent Users with Larger Reports
MicroStrategy 9 supports 64-bit Java Virtual Machines (JVMs), which offer much greater
memory space . Vastly increased memory space allows each Web server to support many
more concurrent user sessions and larger reports .
Extreme AJAX Coding Delivers Greater Responsiveness
MicroStrategy 9 employs new Extreme AJAX coding disciplines within its Web
architecture . Extreme AJAX shifts processing from the shared Web servers to the
individual Web browsers, thus spreading the processing workload and providing the
most responsive user experience while still preserving a true zero-footprint
Web interface .
9
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Delivers Extensive Features for Business User Self-service
Business People Can Easily Assemble Reports from Metadata Building Blocks The MicroStrategy 9 Web interface lets business users easily create any report by
dragging and dropping metadata building blocks (attributes and metrics) onto a
template . Formatting is easy using the intuitive Office-like formatting controls .
MicroStrategy’s powerful SQL engine can generate whatever SQL is necessary to get the
data for the users’ new report designs .
MicroStrategy 9’s ROLAP Capability Allows Users to “Surf” Interactively Throughout the Entire Data Warehouse
Using ROLAP core features of prompting and drill anywhere, users can start from
a single report design and create innumerable new combinations of data simply by
clicking on the report . These new combinations of data can be saved as new report
designs and shared with others to be run in the future . The MicroStrategy 9 security
system ensures that all users only see the data that they are allowed to see regardless of
who created the report .
Drill Anywhere Report Creation
ROLAP Prompting Allows Users to “Land” Somewhere
in the Database
ROLAP Drill Anywhere Allows Users to “Surf” to Entirely New Combinations of Data
Saving New Report Designs Lets All Users Share
New Information
Shared Reports
My ReportsSaving NewReport Designs
SINGLEREPORT
DEFINITION
SINGLEREPORT
DEFINITION
Self-service Report Design
COLUMNS
Drag-and-Drop Run
Format
ROWS
Attribute
Attribute
Attribute
Attribute
Metric
Metric
Metric
Metric
Metric
Attribute
Category: Books
Subcategory Metrics
Art & Architecture
PAGE-BY:
$859,358 $201,412
$132,117
$59,491
$87,148
$310,489
$120,039
$589,246
$295,385
$366,250
$1,375,727
$538,269
$4,024,235
$857,945
$457,129
$235,894
$299,102
$1,065,238
$418,230
$3,133,539$890,696
Business
Literature
Books - Miscellaneous
Science & Technology
Sports & Health
Total
Profit CostRevenue
1
2
3
10
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports
MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports
MicroStrategy 9 Dynamic Dashboards employ on-screen user controls called “selector
controls” that allow users to interactively flip through many different views of data all
on a single dashboard page . This allows dashboard designers to embed the equivalent
of dozens of individual reports within the screen real estate of a single dashboard .
Dynamic Dashboards Contain Selector Controls that Allow Users to Flip Through Many Different Views of the Data
MicroStrategy Dynamic Dashboards support a wide range of selector
controls from radio buttons, to check boxes, drop-down boxes, time
sliders, and buttons . All of these selector controls are exposed directly on
the dashboards for easy access by users and selector controls are added
to dashboards using just drag-and-drop actions – no programming
required .
Revenue Contribution by Subcategory Detailed Table
$0
$100
$200
$300
$400
$500
$600
$700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Supplier Analysis Graph Summary
Supplier Revenue ProfitProfitMargin
SupplierShare
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
$1,253 $338 26.98% 19.2%
$1,011 $284 28.09% 15.5%
$892 $252 28.25% 13.7%
$810 $210 25.93% 12.4%
$744 $195 26.21% 11.4%
$644 $150 23.29% 9.9%
$438 $118 26.94% 6.7%
$376 $101 26.86% 5.8%
$358 $94 26.26% 5.5%
Subcategory Performance Graph Summary
Subcategory Revenue ProfitProfitMargin
End onhand
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261 28.43% 1,980
$1,024 $275 26.86% 2,558
$826 $201 24.33% 3,328
$28 $7 25.00% 284
$439 $120 27.33% 857
$371 $97 26.15% 1,341
$3,606 $961 26.65% 10,348
25.0%
25.1%
20.3%
3.3%
17.2%
9.1%
Art &Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports &
Health
KPIs - 2006 AlertsThis report shows revenue and profit data for a particular product category. It includes subcategory-leveldata as well as supplier data.
Revenue
Profit MarginSell-through
Revenue LY$4,078$5,01526.7%24.3% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Select Region NortheastSelect Category Books
Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.
A Dozen or More ReportsExecuted Sequentially and
Repeatedly by the User
Single Dynamic DashboardSynchronized Views of Data withOn-dashboard Selector Controls
Consolidate Information from Dozens of Individual Reports
Revenue Profit Profit Margin # Customers Transactions Per Customer
Monthly
$800K
$700K
$600K
$500K
$400K
$300K
$200K
$100K
$0K
$70K
$60K
$50K
$40K
$30K
$20K
$10K
$0K
Audio Equipment
Cameras
Video Equipment
TV’s
Computers
Electronics -MiscellaneousJa
n 07
Feb 07
Mar 07
Apr 07
May 07
Jun 07
Jul 0
7
Aug 07
Sep 07
Oct 07
Nov 07
Dec 07
Quarterly Monthly
Northwest
Northeast
West
Central
Southeast
Mid-Atlantic
South
Southwest
Quarterly
CategoryCountry
Revenue Performance
Monthly Quarterly
Audio EquipmentRevenue
CamerasRevenue
TV’sRevenue
Regional Revenue Performance
PRODUCT PERFORMANCE
Product Revenue
Jan 07
Feb 07
Mar 07
Apr 07
May 07
Jun 07
Jul 0
7
Aug 07
Sep 07
Oct 07
Nov 07
Dec 07
$200K
$160K
$120K
$80K
$40K
$0K
Jan 07
Feb 07
Mar 07
Apr 07
May 07
Jun 07
Jul 0
7
Aug 07
Sep 07
Oct 07
Nov 07
Dec 07
Mid-Atlantic Revenue
USA Electronics
Intuitive selector controls
placed directly on the
dashboard let users flip
through many different
views of the data.
11
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Dynamic Dashboards Can Be Consolidated into a Multi-layout Dashboard book
MicroStrategy’s Dynamic Dashboards can consolidate a dozen or more individual grid and graph reports into a single dashboard where the
various views of data across graphs and grids are synchronized using selector controls placed directly on the dashboards . With MicroStrategy 9,
multiple independent dashboards can be further consolidated into a single dashboard book using the new “Multi-layout”
feature that places each dashboard design on a single tab of the dashboard book .
Revenue Contribution by Subcategory Detailed Table
$0
$100
$200
$300
$400
$500
$600
$700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Supplier Analysis Graph Summary
Supplier Revenue ProfitProfitMargin
SupplierShare
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
$1,253 $338 26.98% 19.2%
$1,011 $284 28.09% 15.5%
$892 $252 28.25% 13.7%
$810 $210 25.93% 12.4%
$744 $195 26.21% 11.4%
$644 $150 23.29% 9.9%
$438 $118 26.94% 6.7%
$376 $101 26.86% 5.8%
$358 $94 26.26% 5.5%
Subcategory Performance Graph Summary
Subcategory Revenue ProfitProfitMargin
End onhand
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261 28.43% 1,980
$1,024 $275 26.86% 2,558
$826 $201 24.33% 3,328
$28 $7 25.00% 284
$439 $120 27.33% 857
$371 $97 26.15% 1,341
$3,606 $961 26.65% 10,348
25.0%
25.1%
20.3%
3.3%
17.2%
9.1%
Art &Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports &
Health
KPIs - 2006 AlertsThis report shows revenue and profit data for a particular product category. It includes subcategory-leveldata as well as supplier data.
Revenue
Profit MarginSell-through
Revenue LY$4,078$5,01526.7%24.3% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Select Region NortheastSelect Category Books
Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.
Revenue Contribution by Subcategory Detailed Table
$0
$100
$200
$300
$400
$500
$600
$700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Supplier Analysis Graph Summary
Supplier Revenue ProfitProfitMargin
SupplierShare
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
$1,253 $338 26.98% 19.2%
$1,011 $284 28.09% 15.5%
$892 $252 28.25% 13.7%
$810 $210 25.93% 12.4%
$744 $195 26.21% 11.4%
$644 $150 23.29% 9.9%
$438 $118 26.94% 6.7%
$376 $101 26.86% 5.8%
$358 $94 26.26% 5.5%
Subcategory Performance Graph Summary
Subcategory Revenue ProfitProfitMargin
End onhand
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261 28.43% 1,980
$1,024 $275 26.86% 2,558
$826 $201 24.33% 3,328
$28 $7 25.00% 284
$439 $120 27.33% 857
$371 $97 26.15% 1,341
$3,606 $961 26.65% 10,348
25.0%
25.1%
20.3%
3.3%
17.2%
9.1%
Art &Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports &
Health
KPIs - 2006 AlertsThis report shows revenue and profit data for a particular product category. It includes subcategory-leveldata as well as supplier data.
Revenue
Profit MarginSell-through
Revenue LY$4,078$5,01526.7%24.3% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Select Region NortheastSelect Category Books
Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.
Customer Analysis Customer Segmentation and Profitability Cross-sell Analysis
Quarterly Customer Analysis for Q4 2006Acquisition, Attrition, and Retention
Performance Summary: 3.01% Acquisition Rate, 0.62% Attrition Rate, and 96.99% Retention Rate
Customer Analysis by Age Range and Income Range
Age Range Income Range Revenue $Avg Transaction
Size $Revenue perCustomer $ Profit $
< 21
21-40
41-60
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
$41,183.10 $298.43 $686.39 $2,428.18
$54,498.44 $465.80 $1,028.27 $3,538.64
$23,178.17 $246.58 $551.86 $1,406.37
$51,844.68 $518.45 $1,205.69 $3,091.98
$23,783.53 $247.75 $540.53 $1,479.12
$46,635.75 $376.09 $790.44 $2,960.92
$33,312.13 $350.65 $812.49 $1,717.86
$49,186.10 $341.57 $768.53 $2,762.07
$37,477.31 $312.31 $749.55 $2,324.83
$23,826.98 $187.61 $458.21 $1,375.57
$44,158.71 $304.54 $679.36 $3,219.34
$55,093.39 $326.00 $734.58 $3,345.29
$43,422.04 $269.70 $578.96 $2,455.90
$43,336.86 $390.42 $866.74 $2,736.80
$33,851.87 $266.55 $573.76 $2,136.33
20.6%
22.1%
16.0%
18.4%
23.0%
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
Customer Distribution by Income Range
Document Execution Time: 12/29/2006 9:48:25 AM Document Author: John Smith
NewCustomers
ActiveCustomers
AcquisitionRate
% New toAll New
Oct 2006
Nov 2006
Dec 2006
39 1,299 3.00% 32.23%
42 1,333 3.15% 34.71%
40 1,363 2.93% 33.06%
Lost ActiveCustomers
AttritionRate
% Lost toAll Lost
7 1,299 0.54% 28.00%
8 1,333 0.60% 32.00%
10 1,363 0.73% 40.00%
AttritionAcquisitionRetained
CustomersActive
Customers Retention Rate
1,260 1,299 97.00%
1,291 1,333 96.85%
1,323 1,363 97.07%
Retention
Quarterly Acquisition Trend Quarterly Attrition Trend Quarterly Retention Plan
Customers
Q4 2006Select a Quarter
Quarterly Analysis Year-to-date Analysis
KPIs - 2006 Alerts
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Quarterly Customer Analysis for Q4 2006
Dashboard 1
Dozens of ReportsFrequently Used Together
Dynamic DashboardsConsolidates Dozens of Reports
Multi-layout Dashboard BookConsolidates Multiple Independent Dashboard Designs
Dashboard 2 Dashboard 3
1 2 3
12
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Dynamic Dashboards Have Even More Interactivity Available for Dashboard Users
Revenue Contribution by Subcategory Detailed Table
$0
$100
$200
$300
$400
$500
$600
$700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Supplier Analysis Graph Summary
Supplier Revenue ProfitProfitMargin
SupplierShare
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
$1,253 $338 26.98% 19.2%
$1,011 $284 28.09% 15.5%
$892 $252 28.25% 13.7%
$810 $210 25.93% 12.4%
$744 $195 26.21% 11.4%
$644 $150 23.29% 9.9%
$438 $118 26.94% 6.7%
$376 $101 26.86% 5.8%
$358 $94 26.26% 5.5%
Subcategory Performance Graph Summary
Subcategory Revenue ProfitProfitMargin
End onhand
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261 28.43% 1,980
$1,024 $275 26.86% 2,558
$826 $201 24.33% 3,328
$28 $7 25.00% 284
$439 $120 27.33% 857
$371 $97 26.15% 1,341
$3,606 $961 26.65% 10,348
25.0%
25.1%
20.3%
3.3%
17.2%
9.1%
Art &Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports &
Health
KPIs - 2006 AlertsThis report shows revenue and profit data for a particular product category. It includes subcategory-leveldata as well as supplier data.
Revenue
Profit MarginSell-through
Revenue LY$4,078$5,01526.7%24.3% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Select Region NortheastSelect Category Books
Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.
Subcategory Performance
Subcategory Revenue Profit
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261
$1,024 $275
$826 $201
$28 $7
$439 $120
$371 $97
$3,606 $961
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Dynamic Dashboards Have Drilling Capability
Internet
MicroStrategy 9 Dynamic Dashboards are Fully Interactive Out-of-the-Box, Because They Inherit ROLAP Drilling Capability
With MicroStrategy 9, all grids and graphs on Dynamic Dashboards will automatically
inherit ROLAP drilling capability that allows users to interactively investigate data
throughout the data warehouse .
MicroStrategy 9 Dynamic Dashboards Can Access Real-time Information Feeds Directly from the Internet
With MicroStrategy 9 Dynamic Dashboards, users can paste any HTTP-accessible Web
content directly into a Dynamic Dashboard, thus providing real-time access to Internet-
based information and Internet functionality .
13
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Dynamic Dashboards Can Now Be Created by Business Users
Powered by
Year to Date Sales Review
YEAR TO DATE SALES SUMMARY 2007
Revenue by SupplierMonthly Revenue
Revenue by Region
December 31, 2007
Folio BOOKSTORES
McGraw Hill
Bantam Books Simon & Schuster
16.9%$523,765
26.2%$811,991
26.8%$830,585
30.1%$932,859
Prentice Hall
Month
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
Revenue
$149,500 $137,200$210,400$244,800$353,500$387,500$125,800$218,700$225,600$256,000$300,100$490,100
Region
Mid-AtlanticSouthwestNortheastSoutheastCentralWestNorthwestSouth
Revenue
$680,700 $545,600$407,800$381,200$301,600$291,300$247,100$243,900
$3,099,200
$3,099,200
TOP SELLING PRODUCTS (ITEM) UNITS SOLD UNIT PRICE REVENUE
100 Places to Go While Still Young at Heart 3,200 $552 $147,200Foundation Analysis and Design 1,400 $810 $113,400Working with Emotional Intelligence 5,600 $228 $106,400
TOTAL 10,200 $1,590 $367,000
JAN
FE
B
MA
R
AP
R
MA
Y
JUN
JUL
AU
G
SE
P
OC
T
NO
V
DE
C
$500,000
$400,000
$300,000
$200,000
$100,000
$0
Mid-Atlantic
Southwest
Northeast
Southeast
Central
West
Northwest
South
$0 $200,000 $400,000 $600,000 $800,000
Supplier Detail Sales Representative Analysis
Dashboard Templates
Blank Dashboard
Four Contents Four Titles and Four Contents
One Content Left Two Contents Right
One Content Top Two Contents Bottom
Three Contents Title and Content
Two Contents Left One Content Right
Two Contents Top One Content Bottom
Two Titles and Two Contents
Title and Four Contents
Title and Two Contents Two Contents
. . . Are Now Easy to Achieve by Business Users Using New Dashboard Templates
Pixel Perfect Desktop PublishingQuality Dashboards . . .
Customer Analysis Customer Segmentation and Profitability Cross-sell Analysis
Quarterly Customer Analysis for Q4 2006Acquisition, Attrition, and Retention
Performance Summary: 3.01% Acquisition Rate, 0.62% Attrition Rate, and 96.99% Retention Rate
Customer Analysis by Age Range and Income Range
Age Range Income Range Revenue $Avg Transaction
Size $Revenue perCustomer $ Profit $
< 21
21-40
41-60
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
$41,183.10 $298.43 $686.39 $2,428.18
$54,498.44 $465.80 $1,028.27 $3,538.64
$23,178.17 $246.58 $551.86 $1,406.37
$51,844.68 $518.45 $1,205.69 $3,091.98
$23,783.53 $247.75 $540.53 $1,479.12
$46,635.75 $376.09 $790.44 $2,960.92
$33,312.13 $350.65 $812.49 $1,717.86
$49,186.10 $341.57 $768.53 $2,762.07
$37,477.31 $312.31 $749.55 $2,324.83
$23,826.98 $187.61 $458.21 $1,375.57
$44,158.71 $304.54 $679.36 $3,219.34
$55,093.39 $326.00 $734.58 $3,345.29
$43,422.04 $269.70 $578.96 $2,455.90
$43,336.86 $390.42 $866.74 $2,736.80
$33,851.87 $266.55 $573.76 $2,136.33
20.6%
22.1%
16.0%
18.4%
23.0%
0 - 20K
20K - 40K
40K - 60K
60K - 80K
> 80K
Customer Distribution by Income Range
Document Execution Time: 12/29/2006 9:48:25 AM Document Author: John Smith
NewCustomers
ActiveCustomers
AcquisitionRate
% New toAll New
Oct 2006
Nov 2006
Dec 2006
39 1,299 3.00% 32.23%
42 1,333 3.15% 34.71%
40 1,363 2.93% 33.06%
Lost ActiveCustomers
AttritionRate
% Lost toAll Lost
7 1,299 0.54% 28.00%
8 1,333 0.60% 32.00%
10 1,363 0.73% 40.00%
AttritionAcquisitionRetained
CustomersActive
Customers Retention Rate
1,260 1,299 97.00%
1,291 1,333 96.85%
1,323 1,363 97.07%
Retention
0
4
8
12
16
20
24
28
0%
0%
1%
1%
2%
2%
2006 Q1 2006 Q2 2006 Q3 2006 Q4
LostCustomers
AttritionRate
0
200
400
600
800
1000
1200
1400
0%
20%
40%
60%
80%
100%
2006 Q1 2006 Q2 2006 Q3 2006 Q4
RetainedCustomers
RetentionRate
Note: % Lost to All Lost is calculated as # Lost Customers at the month leveldivided by # Lost Customers in the analyzed period.
0
20
40
60
80
100
120
140
0%
2%
4%
6%
8%
10%
12%
2006 Q1 2006 Q2 2006 Q3 2006 Q4
NewCustomers
AcquisitionRate
Quarterly Acquisition Trend Quarterly Attrition Trend Quarterly Retention Plan
Note: % New to All New is calculated as # New Customers at the month leveldivided by # New Customers in the analyzed period.
Customers
Q4 2006Select a Quarter
Quarterly Analysis Year-to-date Analysis
Human Resources Dashboard - BenefitsLast Updated on 12/31/07
Powered by
Benefit Costs
1/1/2007 $1,600 Vison
1/7/2007 $3,450 401k
1/20/2007 $18,250 Medical
1/31/2007 $7,875 Dental
1/31/2007 $3,000 Dental
2/5/2007 $15,625 Medical
2/1/2007 $1,315 Vision
2/12/2007 $6,010 401k
2/15/2007 $3,550 401k
2/27/2007 $2,370 Vision
2/28/2007 $12,568 Medical
3/1/2007 $5,800 Vision
3/15/2007 $23,000 Medical
3/31/2007 $4,800 401k
3/31/2007 $2,750 Vision
4/5/2007 $1,100 Vision
4/15/2007 $800 Vision
4/19/2007 $6,000 Dental
4/28/2007 $15,230 Medical
4/28/2007 $6,550 Dental
5/1/2007 $3,850 Dental
5/1/2007 $17,275 Medical
5/10/2007 $6,400 401k
5/15/2007 $3,515 401k
5/15/2007 $11,235 Medical
5/15/2007 $2,200 Dental
5/20/2007 $6,500 401k
5/31/2007 $5,300 Medical
6/5/2007 $560 Dental
6/5/2007 $1,420 Vision
6/10/2007 $2,500 Vision
EMPLOYEE CLAIMS Medical Dental Vision Total
Thomas Jones
Dave Moran
Hugo Martinez
Gordan Leigh
Shannon Bryant
Carrie Porter
Mike Douglas
Finance
IT
Marketing
HR
Field Sales
Field Sales
Development
IT
Field Sales
Field Sales
Human Resources
IT
Central Region
Central Region
Central Region
Central Region
Central Region
Central Region
Central Region
10/6/2007
7/14/2007
5/12/2007
7/5/2007
8/24/2007
5/28/2007
6/22/2007
10/23/2007
7/16/2007
5/19/2007
7/14/2007
8/31/2007
6/5/2007
6/28/2007
LEAVE OF ABSENCE
EMPLOYEE COMPENSATION CLAIMS
Personal - Vacation
Personal - Vacation
Personal - Vacation
Personal - Vacation
Personal - Vacation
Personal - Vacation
Personal - Vacation
0 2 4 6 8 10
West
Corporate
Central
East
4 6 8 10
Jan Feb Mar Apr
2006 Actual 2007 Actual 2007 Budget
May Jun Jul Aug Sep Oct Nov Dec
12
$0M
$5M
$1M
$1.5M
$2M
Departmental Regional
Pixel PerfectTM Dashboards Can Be Created by Business Users Using the New Dashboard Templates
MicroStrategy 9 enables business users to create sophisticated dashboard designs easily using the new dashboard template feature and a
range of design assistants that accelerate and simplify the dashboard design process .
14
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Distribution Services Places the Control of Information Distribution into the Hands of the Business User
Send Now On Event
On Schedule On Alert
Sub
scri
be
Self
Sub
scri
be
Oth
ers
E-mail | Printers | Folders
Reports | Dashboards
Enterprise
Department
Workgroup
MicroStrategy Distribution Services Enables Business Users to Set Up Automated Information Distributions for Themselves and for Co-workers
MicroStrategy 9 Distribution Services is a high-volume automated
distribution system for reports and dashboards . It is designed to
provide business users with the ability to subscribe themselves or
subscribe others to receive distributions . Business users can set
up their own “personal alert” conditions that, when met, will
trigger distributions to occur .
15
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Has Many New Features to Facilitate Distributed Development
Complex Multi-part Statement Applications Can Be Built Using New MicroStrategy 9 Reporting Features
MicroStrategy 9 provides new features designed specifically to meet the needs of complex
reporting applications typified by customer statements . These types of BI applications
require multiple developers to design and maintain the reports, and they need Pixel Perfect
behavior both on-screen and in print .
NAMEUSERNAME
TIMESTAMP
OBJECTID
COMMENTSTRANSACTION
TYPETYPE
BI Applications Are Defined in Metadata
The Change Journal Records Every Modification
Change Journal
Multiple Developers Make Application Modifications
Dev 1US
Dev 2India
TestEnvironment
Synchronize Development Environments
Dev 3China
DataWarehouse
ProductionEnvironment
DistributedDevelopmentEnvironments
Create UpdatePackages
Apply UpdatePackages
Migrate toProduction
Quarterly Customer Analysis for Q4 2006
Multi-layoutAssembly
Perfect Online• Page-by Navigation• Selector Controls• Interactive Grids
IndependentDashboard Design
Multi-layoutAssembly
Page PerfectOutput
Perfect PDF Print• Full Pagination• Table of Contents• Watermarks
Monthly Statement
Table of ContentsSummary . . . . . . . . . . . . 1Banking . . . . . . . . . . . . 3Brokerage . . . . . . . . . . 12Credit . . . . . . . . . . . . 33
MicroStrategy 9 Change Journaling Feature Captures All Changes and Coordinates Multiple Development Teams
The Change Journaling capability captures all changes made to the metadata and
is particularly valuable when there are multiple independent development teams
contributing to a single common metadata or BI application .
MicroStrategy 9 Update Packages Enable Development Across Multiple Distributed Development Environments
The MicroStrategy 9 Update Package feature allows multiple development teams in
different locations to each work on a local copy of the metadata . Periodically they
submit their updates to a centralized Test Environment where overlaps are reconciled .
A final update package is then sent to the Production Environment and is also sent back
to the development environments to keep them in sync .
16
Extending the Performance, Scalability, & Efficiency of Enterprise BI
MicroStrategy 9 Has Many New Features to Facilitate Distributed Governance & Administration
Marketing Finance Sales HR
BI Applications
Marketing Finance Sales HR
BI Applications
Centralized IT Admin Distributed Departmental Admin
Enterprise DataWarehouse
Marketing Finance Sales HR
EnterpriseBI Applications
Centralized Governance Committee
Marketing Finance Sales HR
Departmental Governance
Enterprise DataWarehouse Departmental
Databases
EnterpriseBI Applications
Dept BI Apps
Dept BI Apps
Dept BI Apps
Dept BI Apps
Administrative Responsibility Can Be Distributed to Departmental Business People
MicroStrategy 9 allows user and application administration responsibilities
to be distributed to business people within individual departments using
a Web interface . This offloads that task from centralized IT personnel and
is generally more responsive to local departmental business requests .
MicroStrategy 9 Supports Distributed Governance Operational Models
MicroStrategy 9 is designed to support distributed governance models of
operation where departments retain autonomous control over their piece of
the overall BI system . This gives departments the ability to have their own
databases, their own BI applications, and their own metadata within the same
infrastructure as the enterprise BI applications and metadata . This provides
departments with enterprise-caliber BI technology, but also the nimbleness
that comes from autonomous control .
17
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Brings Enterprise-caliber BI Technology Easily Within Reach of Departmental BI Initiatives
Enterprise BI Configuration Departmental BI Configuration
Operational Databases Operational Databases
BI Architects
Report Designer
DBAs
ETL Engineers
BI Platform
Reporting Database
ETL
BI Architect
Report Designer
Departmental
BI Solution includes:
• BI Platform
• Simple DB
• Simple ETL
Departmental BI systems lack the breadth of IT resources that enterprise BI systems enjoy, so
departmental BI technology must be able to access operational databases directly and provide
all of the necessary technical components out-of-the-box .
Departmental BI Systems Require Less Data Engineering than
Enterprise BI Systems
The biggest difference between a departmental BI system and an enterprise
BI system is the lack of IT resources . Departments generally do not have the
IT personnel or the IT infrastructure of servers and databases to implement
a fully configured BI system . Fortunately, most departmental BI applications
do not need the full power of a properly engineered enterprise system .
They do not need full ETL control, nor do they need a high-performance,
high-capacity database system . What they really need is a BI technology
that lets them access all of the data and get their BI system running quickly
without significant technical expertise or infrastructure . MicroStrategy 9 now
brings enterprise-caliber BI capabilities within easy reach of departmental BI
application needs .
18
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Multi-source ROLAP is a Seamless Extension of MicroStrategy’s ROLAP Architecture
R O L A P S Q L E n g i n e
9™
Multi-source ROLAP
M u l t i - s o u r c e E n g i n eR O L A P S Q L E n g i n e
Multi-dimensionalBusiness Model
Multi-dimensionalBusiness Model
Using the Multi-source Engine,
Multiple Databases are
Modeled as a Unified
Multi-dimensional Source
9™
ROLAP
R O L A P S Q L E n g i n e
R O L A P S Q L E n g i n e
Drilling Anywhere Across the Data Warehouse
Drilling Anywhere Across Multiple Databases
9™9™
ROLAP Multi-source ROLAP
M u l t i - s o u r c e E n g i n e
MicroStrategy 9 Multi-source ROLAP Models Multiple Databases as if They were a Single Database
MicroStrategy’s new Multi-source ROLAP capability allows the
MicroStrategy metadata to span many databases and treat that
collection of databases as if it were one large logical database .
The MicroStrategy multi-source engine examines every data
request and determines the optimum database from which to
retrieve the data for every pass of SQL .
Multi-source ROLAP Allows Users to Seamlessly Traverse Multiple Databases
MicroStrategy 9 Multi-source ROLAP is completely transparent to users and developers .
Users have the same interactive access to data and drilling across multiples sources as they
do when accessing and drilling within a single database . Moreover, Multi-source ROLAP is
completely transparent to report designers . When users drag attributes and metrics onto a
report, they cannot tell from which database those attributes and metrics will be sourced .
19
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Multi-Source ROLAP is Designed for High Performance
MicroStrategy Multi-source ROLAP Uses a Unique High Performance “Push-down” Architecture to Join Data Using the Database Engines
MicroStrategy’s Multi-source ROLAP joins data using the database engines, rather
than transferring all of the data into the middle-tier BI server as with other BI
technologies . This is called push-down joining and it requires very sophisticated
SQL generation that is only possible with true ROLAP engines . Push-down joining
delivers high performance because it moves the least amount of data and utilizes the
tremendous power of the modern database engines .
MicroStrategy 9 Multi-source ROLAP Allows Data Environments to be Optimized for Performance and Cost
Multi-source ROLAP is useful even for enterprise BI
implementations where data engineers want to distribute
data across a range of database servers to optimally match
database power with data workload . MicroStrategy’s Multi-
source ROLAP engine automatically selects the best database
for each query when the data is accessible from more than
one source . This helps free up capacity on expensive, high
capacity database servers .
MicroStrategyBI Server
BasicBI Server
Multi-passSQL
Multi-source ROLAPPush-down Joining Uses the DBMS Engine
Other BI Technologies(Business Objects, Cognos, Oracle)
SQL SQL
MicroStrategy Virtual Cube
MarketingData Mart
MicroStrategy Virtual Cube
MfgData Mart
EnterpriseData Whse
SalesData Mart
FinancialData Mart
Lookups, Aggregates,Summary Data
Enterprise Data Warehouse
Supporting Hub and Spoke Data Architectures Balance the Workload Across Databases
SQLServer
Teradata
MySQL
DB2SQL
Server
Netezza
SybaseIQ
20
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Can Deliver Departmental BI Solutions with Little or No IT Support
Enterprise BIFully Engineered Configuration
Requires: BI ExpertiseDatabase ExpertiseETL Expertise
Requires: BI Expertise
Departmental BIRapid Deployment Configurations
Operational Databases
BI Platform
ETL
ReportingDatabase
M u l t i - s o u r c e
Interactive Accessto Databases
Operational Databases
Using Multi-source ROLAP Using In-memory ROLAP
M u l t i - s o u r c e
Operational Databases
In-memoryROLAP CubeDatabases
Load Data
BI Platform
MicroStrategy 9 Can Provide Departmental BI Quickly and Without the Need for Separate ETL and Database Technology
MicroStrategy’s Multi-source ROLAP and
In-memory ROLAP provide critical
components to support the need for fast
and simple departmental BI solutions that
require little or no IT support . Using just
Multi-source ROLAP, businesses can set up
the simplest BI environment where the BI
system directly accesses the operational
databases . Adding In-memory ROLAP
lets businesses create simple in-memory
databases to be used for decision support
queries . Basic scheduled queries can
be used to periodically load the cube
databases with the latest operational data .
21
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Can Deliver Departmental BI Solutions Quickly
M u l t i - s o u r c e M u l t i - s o u r c e M u l t i - s o u r c e
Connect to DBs (Multi-source ROLAP)
Create Metadata (Graphical Architect)
Create Databases(In-memory ROLAP)
Schedule ETL (Query Scheduler)
1 2 3 4
M u l t i - s o u r c e
Query Scheduler
Create Reports &Dashboards
(Web Professional)
5
M u l t i - s o u r c e
Query Scheduler
Using MicroStrategy 9, the Five Steps to Implement a Departmental BI System Can Be Accomplished within a Day
22
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Can Deliver Departmental BI Solutions Easily
M u l t i - s o u r c e
9™
Installation9™
Installation Wizard
Software&
Hardware
MicroStrategy 9Software
WindowsLINUX
AIXHP-UX
SOLARIS
1 2 3 4
Step 1: Install MicroStrategy 9 and Connect to the Databases Using MicroStrategy Multi-source ROLAP Capability
MicroStrategy’s installation wizard
takes the user through a guided
process to install all of the necessary
MicroStrategy software components .
MicroStrategy Multi-source ROLAP
allows the user to connect to
multiple databases, including Excel .
Step 3: Design the Databases Using In-memory ROLAP Cubes
Designing In-memory ROLAP Cubes is no more
complicated than designing reports . Users simply
drag-and-drop whatever combinations of attributes and
metrics they want onto a cube design template and
then save the result . There are no tables to define, keys
to specify, or data types to define . The MicroStrategy
software takes care of everything needed to create the
cube database, based only on the attributes and metrics
that users want to include in their reporting .
9™
Graphical Architect
Select Tables
DefineAttributes
M u l t i - s o u r c e
M e t a d a t a
M u l t i - s o u r c e
DefineHierarchies
DefineMetrics
Step 2: Create the Business Model (Metadata) Using Graphical Architect
The next step is to create the multi-
dimensional business model (metadata)
based on the rows and columns presented
by the databases . MicroStrategy’s Graphical
Architect provides a simple palette for
identifying which tables and columns from
the various databases are to be used and
describes the relationships between the
columns . At the end of the process, the
user has a list of attributes and metrics
objects that can be dragged-and-dropped
onto reports or dashboards .
COLUMNS
DATAROWS
Attribute
Attribute
Attribute
Attribute
Metric
Metric
Metric
Metric
Metric
Attribute
In-memory ROLAP
Report Design = Database Design
23
Enabling Rapid Deployment of Departmental BI
MicroStrategy 9 Can Deliver Departmental BI Solutions Easily
Step 5 – Part 2 :Design Dashboards Using MicroStrategy Web Professional and New Dashboard Templates
The MicroStrategy Report Services component handles both dashboards
and enterprise report designs . MicroStrategy 9 dashboards now include
new capabilities to create dashboards more quickly and easily than ever
before . Using new dashboard templates, business users are guided
through a process of populating and formatting their dashboards
without programming or specialized skills .
9™
Intelligence Server Scheduler
M u l t i - s o u r c e
Query Scheduler
Pick Schedule
Every Day at 2am
Every Saturday at 2am
Every Sunday at 2am
Every Monday at 2am
Every Tuesday at 2am
Every Wednesday at 2am
Every Thursday at 2am
Every Friday at 2am
9™ Web
COLUMNS
Drag-and-Drop Run
Format
ROWS
Attribute
Attribute
Attribute
Attribute
Metric
Metric
Metric
Metric
Metric
Attribute
Category: Books
Subcategory Metrics
Art & Architecture
PAGE-BY:
$859,358 $201,412
$132,117
$59,491
$87,148
$310,489
$120,039
$589,246
$295,385
$366,250
$1,375,727
$538,269
$4,024,235
$857,945
$457,129
$235,894
$299,102
$1,065,238
$418,230
$3,133,539$890,696
Business
Literature
Books - Miscellaneous
Science & Technology
Sports & Health
Total
Profit CostRevenue
1
2
3
Tab 1 Tab 2Attribute
Attribute
Metric
Metric
Metric
Metric
Attribute
Revenue Contribution by Subcategory Detailed Table
$0
$100
$200
$300
$400
$500
$600
$700
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Profit
2006 Monthly Revenue and Profit Trends Detailed Table
Supplier Analysis Graph Summary
Supplier Revenue ProfitProfitMargin
SupplierShare
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
$1,253 $338 26.98% 19.2%
$1,011 $284 28.09% 15.5%
$892 $252 28.25% 13.7%
$810 $210 25.93% 12.4%
$744 $195 26.21% 11.4%
$644 $150 23.29% 9.9%
$438 $118 26.94% 6.7%
$376 $101 26.86% 5.8%
$358 $94 26.26% 5.5%
Subcategory Performance Graph Summary
Subcategory Revenue ProfitProfitMargin
End onhand
Art & Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports & Health
Total
$918 $261 28.43% 1,980
$1,024 $275 26.86% 2,558
$826 $201 24.33% 3,328
$28 $7 25.00% 284
$439 $120 27.33% 857
$371 $97 26.15% 1,341
$3,606 $961 26.65% 10,348
25.0%
25.1%
20.3%
3.3%
17.2%
9.1%
Art &Architecture
Business
Literature
Books -Miscellaneous
Science &Technology
Sports &
Health
KPIs - 2006 AlertsThis report shows revenue and profit data for a particular product category. It includes subcategory-leveldata as well as supplier data.
Revenue
Profit MarginSell-through
Revenue LY$4,078$5,01526.7%24.3% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
CATEGORY PERFORMANCE DASHBOARD
Books in Northeast
Select Region NortheastSelect Category Books
Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.
Attribute
Attribute
Metric
Metric
Metric
Metric
Attribute
Blank
MicroStrategyTemplate
CorporateTemplate(Custom)
ImportedDashboard
Design
Title
Grid
Advanced Visualization
Graph
1 2 3 4Pick a Templateto Start
Select SomeReports for Data Sets
Lay Out the Dashboard& Format as Desired
Done
Step 4: Schedule Simplified Extract and Load CapabilityUsing MicroStrategy Query Scheduler
MicroStrategy’s native scheduling system is all that is needed to periodically repopulate
the ROLAP Cubes with fresh data from the source databases .
Step 5 – Part 1:Build Reports Using MicroStrategy Web Professional
Users can design reports in MicroStrategy 9 using the simple Web Professional interface
or the more feature-rich Desktop Designer interface . In either interface, the act of
creating a report is the same – simply drag-and-drop attributes and metrics onto a blank
report template, then format the template and run the report .
24
Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI
Enterprise DW
HR Dept Sales Dept
HR Sales
Enterprise
Finance Dept
Fin
HR Dept Sales Dept
Enterprise HR Sales
Finance Dept HR Dept Sales Dept
Enterprise DWEnterprise DW
HR Dept Sales DeptFinance Dept
Fin
Finance DeptFinance Dept
Fin
Finance Dept
Enterprise
Stage 1Disparate Islands of BI
All Running on MicroStrategy BI
Stage 2Merging Islands of BI
Using MicroStrategy Multi-source
Stage 3Consolidating Data
Re-pointing Metadata to the EDW
HR Sales
MicroStrategy 9 Supports a Gradual and Incremental Migration from Islands of BI into a Consolidated Enterprise BI System
With MicroStrategy 9, companies can follow a three-stage process for consolidating islands of BI gradually into a cohesive enterprise BI architecture . The first stage requires that all
islands of BI are built using MicroStrategy BI technology so that there is metadata compatibility for future consolidation . The second stage is to consolidate metadata for departmental
islands into the enterprise system . Using Multi-source ROLAP, this stage can be done without any disruption to users or their reports . The final stage is to
consolidate the data from disparate databases into the enterprise data warehouse and re-point the metadata to the new data source .
25
MicroStrategy Products
An industrial-strength analytical server optimized for
enterprise querying, reporting, and OLAP analysis
An extension to MicroStrategy Intelligence Server,
MicroStrategy’s enterprise reporting engine delivers
the full range of report formats, including scorecards
and dashboards, financial reports, customer invoices
and statements, and highly detailed operational
reports
An extension to MicroStrategy Intelligence Server,
OLAP Services enables MicroStrategy Web, Office,
and Desktop users to perform intuitive OLAP analysis
with Intelligent Cubes
An extension to MicroStrategy Intelligence Server,
Distribution Services enables high volume, managed
report distribution through e-mail, printers, and file
systems on a scheduled basis
An extension to MicroStrategy Intelligence Server,
MultiSource Option enables users to seamlessly
report, analyze, and monitor data across multiple
data sources through a single business model
An interactive environment for reporting and
analysis through an all-HTML and zero-footprint
Web client
Delivers the full power and sophistication of
the MicroStrategy industrial-strength business
intelligence platform to the Microsoft Office
Productivity suite
An interactive user interface for monitoring,
reporting, and analysis for BlackBerry devices
Provides an integrated development, administration,
and run-time business intelligence environment on
the personal computing desktop
A rapid development tool that maps the physical
structure of the data warehouse into a logical
business model
Manages business intelligence applications between
development, testing, and production systems
Enables the creation and execution of test-based
commands from a command line and a graphical
interface
A monitoring tool that provides usage and resource
information about the business intelligence
environment
A report comparison tool that provides automated
information integrity assurance and regression
analysis
Exposes the functionality of the MicroStrategy
architecture via an open API for customization of
the Web interface and integration with third-party
applications
An extension to MicroStrategy Intelligence Server,
Clustering Option adds load-balancing and
fault-tolerance to mission-critical MicroStrategy BI
implementations
Copyright Information
All Contents Copyright © 2009 MicroStrategy Incorporated. All Rights Reserved.
MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager,
MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy
Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop
Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server,
MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Alarm, Alarm.com, Alert.com, Angel, Angel.com, Application Development and Sophisticated
Analysis, Best In Business Intelligence, Centralized Application Management, Changing The Way Government Looks At Information, DSSArchitect, DSS Broadcaster, DSS Broadcaster Server, DSS Office, DSSServer, DSS Subscriber, DSS Telecaster, DSSWeb, eBroadcaster, eCaster, eStrategy, eTelecaster, Information Like Water,
Insight Is Everything, Intelligence Through Every Phone, Your Telephone Just Got Smarter, Intelligence To Every Decision Maker, Intelligent E-Business, IWAPU, Personal Intelligence Network, Personalized Intelligence Portal, Query Tone, Quickstrike, Rapid Application Development, Strategy.com, Telepath, Telepath Intelligence,
Telepath Intelligence (and Design), MicroStrategy Intelligent Cubes, The E-Business Intelligence Platform, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Intelligence Company, The Platform For Intelligent E-Business, The Power Of Intelligent eBusiness,
The Power Of Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, MicroStrategy Mobile, MicroStrategy
Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.
All other products are trademarks of their respective holders. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development.
Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,501,832, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,707,889,
6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,792,086, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,888,929, 6,895,084, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,181,417,
7,127,403, 7,174,349, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898 and 7,457,397. Other patent applications are pending.
COLL-0863 0209
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