Slide 1
Merchandiser
In the manufacturing environment,apparelmerchandisinginvolvestheconceptualization,development,procurement of raw materials, sourcing
of production, and delivery of apparel
products to either buyer or retailer.9/5/2011Fashion Merchandising1Types
EXPORT MERCHANDISING:
In an Export Production House (apparel industry)
In Buying House
RETAIL MERCHANDISING:
For domestic Market9/5/2011Fashion Merchandising2Types
In a big manufacturing unit the role of
merchandising may be classified as below
Marketing Merchandiser
Who take care of marketing9/5/2011Fashion Merchandising3Types
Production Merchandiser
Who take care of all Inhouse
activities
Development Merchandising Whotakecareofproductdevelopement9/5/2011Fashion Merchandising4Types
Sourcing Merchandising
Who take care of procurement
Planning Merchandising
Who take care of production
planning.9/5/2011Fashion Merchandising5Qualities of Merchandiser
Merchandiser should
Think in Analytical Manner
Be able to speak & write fluently
Get along with subordinates and
customers BeveryparticularaboutMerchandising9/5/2011Fashion Merchandising6Qualities of Merchandiser
Develop a sense of Curiosity
Be creative
Be alert
Have good memory power
Have managerial skill to delight
authority and responsibility9/5/2011Fashion Merchandising7Advantages ofMerchandising
Prestige
Good Pay
Relatively rapid advancement
Opportunity of economy growth
Opportunity of personnel growth9/5/2011Fashion Merchandising8Advantages ofMerchandising
Opportunity to work every where
Travel
Self expression
A lead to other carrier opportunity9/5/2011Fashion Merchandising9Disadvantages ofMerchandising Hard Work Pressure
Competition
AccountabilityLimitationsIn advancement
Long hours workExcessive travel
Rigidity in training program
Anti social Focus9/5/2011Fashion Merchandising10Role of Merchandiser
Merchandising development based on
buyers objective
To interact with the Buyer Tointeractwiththevariousdepartments of manufacturing unit
To do the costing of Garments.9/5/2011Fashion Merchandising11Role of Merchandiser
To send the samples to buyers
Development of lab-dip / desk looms/ Strike-off
To take the approval from buyers
Procurement of Fabrics/Trims
To carry out the final Inspection
To make sure that shipment goes on time9/5/2011Fashion Merchandising12Buying House
Buying house work as intermediateries
the buyer & the vendor
60 -70% world wide buying routes
through the buying houses
These are situated predominantly
at the sourcing locations9/5/2011Fashion Merchandising13Buying House Workonprofitpercentages/commissions / expense coverage
Large buying houses in India
Landmark / Triburg / H & M / Li & Fung 9/5/2011Fashion Merchandising14Role of Merchandiser
Bridges the gap between buyer &
vendor
Analysis of market / vendor / order
processing / QA
Wholesale activities
Unit control services9/5/2011Fashion Merchandising15Role of Merchandiser
Private brand programmes
Foreign buying
Sales promotion buyer / vendor & development of catalogues
Fashion divisions /offices9/5/2011Fashion Merchandising16Buyer
A Buyer is a Brand.
For example: GAP, NIKE, Adidas etc are
brands as well as buyers.
Most of the brands in the world go for
the outsourcing of their merchandise.9/5/2011Fashion Merchandising17Buyer
All these buyers work through their
local office known as Liaison Office
Further, all the Liaison Offices worksundertheHeadOfficeoftheBuyer/Brand.9/5/2011Fashion Merchandising18Role of Merchandiser
To select the vendor for the garment
manufacturing
To work in between the Head Office
and Factory
To take the samples on time
To give all the approvals on time9/5/2011Fashion Merchandising19Role of Merchandiser
Planning of merchandise
Vendor management
On time shipment
To visit the factory time to time to check
all the details regarding product, quality,
compliances as specified in the buyer Manual9/5/2011Fashion Merchandising20Traits of Merchandiser In todays hightech, competitive,global apparel industry, a merchandiser
must posses a rare blend of traits, skills
and experience.9/5/2011Fashion Merchandising21Trait --a distinguishing characteristic or quality, especially of one's personal nature
21Traits of Merchandiser
Merchandiser must be part..
Designer
Engineer
Computer Expert
Marketer
Entrepreneur9/5/2011Fashion Merchandising22Traits of Merchandiser
A merchandiser is involved in every
stage of the process from design to
sales they
advise designer on market trends,
collect specifications from buyers,
get the samples approved9/5/2011Fashion Merchandising23Traits of Merchandiser
and also negotiate the price.
even responsible for ensuring that
consignments are delivered to the
customers in time.9/5/2011Fashion Merchandising24The Life of a Merchandiser
Merchandisers spend a great deal
evaluating sales from previous time
periods in order to plan and make decisions for future sales.9/5/2011Fashion Merchandising25Knowledge Base . Trendandfashionmovement;Forecastinterpretationandrangedevelopment
Product development and feasibility
Fabric or leather and other input appreciation9/5/2011Fashion Merchandising26Knowledge Base .
Processing and finishing
Market knowledge; Customer profile
and behavioral change
Cost and price; Quality assurance and
control9/5/2011Fashion Merchandising27Knowledge Base .
Delivery procedure; Supply chain and
logistics management;
Government policy, procedures and
operations (for Export and Import)
Buyer coordination, communication
and feedback9/5/2011Fashion Merchandising28Skill-Sets Patternmaking and measurementgrading, Sample development and sewing
operations
IT tools, Marketing communication
Team management and coordination,
Leadership, Personality development9/5/2011Fashion Merchandising29Skill-Sets Humanresourcedevelopment,Managerial and functional skills.
Quality testing, approvals9/5/2011Fashion Merchandising30