7Memory
What is memory?
ENCODING
Acoustic Encoding
Visual Encoding
Semantic Encoding
Example..
STORAGE
Storage
Retrieval
MEASURES OF RETENTION
RECALL
Types of Recall
How many pictures can you recall in any order?
There were 10 pictures
Now try to recall these in the order they are presented
Folders, balloons, present, Christmas tree, hair dryer, salt/pepper shakers, plane, chair, globe, Santa
hellojustifybruisesubmarineinextricablyabsence yellow
h--o
j-----y
bru---
su----ine
in------ably
ab----e
y----w
RECOGNITION
Distracters
Which one of he following statements most
correctly describes the cerebrum ?
RELEARNING
Activity 7.2 pg 202
The Multi-store Model of Memory
or Information
Processing Model
Multi-store Model
SENSORY MEMORY
Sensory memory
B K S L
R Z P M
V G C W
X D H N
Iconic Memory
Echoic memory
Activity 7.3 pg 208
Short-term memory
Short-term memory
Encoding in STM
Encoding in STM
STM: capacity and duration
Maintenance rehearsal
Elaborative Rehearsal
Working Memory
Working memory
1. Phonological Loop
2. Visuospatial Sketchpad
3. Central Executive
Long-term memory
Long-term memory
Hippocampus
Types of LTM
False LTM’s
Procedural memory
Declarative memory
Semantic memory
Episodic memory
LTM organisation
Semantic network theory
Serial position effect
Serial position effect
Recency and Primacy
Work..
