Membership Growth in Zone 30Membership Growth in Zone 30““We Do Just OK”We Do Just OK”
Presentation by Jim Devlin, PDGPresentation by Jim Devlin, PDG& Patty Daughtrey Co-Chairs& Patty Daughtrey Co-ChairsMembership Success SeminarMembership Success Seminar
August, 2009August, 2009
Membership Growth in Zone 30Membership Growth in Zone 30““We Do Just OK”We Do Just OK”
Presentation by Jim Devlin, PDGPresentation by Jim Devlin, PDG& Patty Daughtrey Co-Chairs& Patty Daughtrey Co-ChairsMembership Success SeminarMembership Success Seminar
August, 2009August, 2009
Rotary 2
Recent headlines show an escalating need for Rotary’s humanitarian service…
Abuse and violence
tied as No. 1 concerns
for young people
Violence stalking community 20% Detroit residents live in poverty
USA’s effort to
help
homelessness got off
to rocky start
One in every 65
people going hungry
Alaska’s homeless –
find shelter or die
Growing list of groups fighting homelessness
Child poverty in World reaches alarming rate
Russia’s child crisis – 1 in 10 healthy
USA
Homelessness
growing
Children
eating food
not fit for dogs
Child poverty:A National Scandal
Rotary 3
And, internationally, how can there be peace in the world with this injustice
19,000 children die
each day because of
world debt
Children dying of hunger, disease
Children of world
dying for assistance
1.2 billion exist on less than $1 a day
A third of the world’s population
carries the TB bacterium
Children dying of malnutrition in
Northern Afghanistan
West’s aid for dying children too
little, too late
Poverty gap
growing wider
Four million Kenyans facing
starvation
Rotary 4
Key Messages
The need for Rotary Humanitarian Service is expanding everywhere
Our numbers are not growing to meet this need
Past practices will not solve the problem, a new approach is needed
Success will depend on:•Re-energizing “sleepy” clubs•Implementing an integrated strategy for recruitment and retention
• and . . . . . .
Rotary 5
In Zone 30, despite extraordinary efforts to develop membership, we have had a net loss in membership
31,500
32,000
32,500
33,000
33,500
34,000
34,500
35,000
35,500
2003 2004 2005 2006 2007 2008
Series1
Rotary 6
This loss threatens our ability to meet humanitarian needs: the gap is growing
Membership
Humanitarian Needs
The “GAP”
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But, if over the past five years we had retained 50% of the members we lost, the Zone Membership would have been over 40,000 members last year!
30,000
32,000
34,000
36,000
38,000
40,000
42,000
44,000
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
“Lost”Members
“New”Members
Rotary 8
Especially serious is the loss of members who have been in Rotary three years or less!
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
1 - 3 Years 4 + Years
Rotary 9
45% of lost members had less than three years of membership!
Less than 1 Year 1 - 2 Years 2 - 3 Years 3 - 5 Years 5 - 10 Years More than 10 Years
10 + Years > 1 Year
1 – 2 Years
2 – 3 Years
3 – 5 Years
5 – 10 Years
22%
15%
18%
12%
17%
16%
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And, when we examine reasons for termination, not all are “beyond our control”
Disinterest
No Reason Given
OtherDeceased
Health/Personal
Business Pressure
Attendance
Moved
Business Transfer
Rotary 11
Zone Membership by District at start of 2008-09 Rotary Year
District July 1, 2008
6560 2,627
6580 1,911
6670 3,364
6690 3,833
6710 3,293
6740 1,883
6760 3,473
6780 3,493
6800 2,252
6860 3,990
6880 2,630
32,749
Rotary 12
New Rotarians Introduced this Rotary Year
District July 1, 2008 New Rotarians
6560 2,627 318
6580 1,911 200
6670 3,364 216
6690 3,833 313
6710 3,293 225
6740 1,883 185
6760 3,473 370
6780 3,493 384
6800 2,252 190
6860 3,990 296
6880 2,630 288
32,749 2,985
Rotary 13
Membership as of May 15, 2009
District July 1, 2008 New Rotarians Total
6560 2,627 318 2,945
6580 1,911 200 2,111
6670 3,364 216 3,580
6690 3,833 313 4,146
6710 3,293 225 3,518
6740 1,883 185 2,068
6760 3,473 370 3,843
6780 3,493 384 3,877
6800 2,252 190 2,442
6860 3,990 296 4,286
6880 2,630 288 2,918
32,749 2,985 35,734
Rotary 14
Terminations as of May 15, 2009
District July 1, 2008New
Rotarians Total Terminated
6560 2,627 318 2,945 255
6580 1,911 200 2,111 164
6670 3,364 216 3,580 264
6690 3,833 313 4,146 280
6710 3,293 225 3,518 261
6740 1,883 185 2,068 190
6760 3,473 370 3,843 312
6780 3,493 384 3,877 306
6800 2,252 190 2,442 213
6860 3,990 296 4,286 289
6880 2,630 288 2,918 251
32,749 2,985 35,734 2,785
Rotary 15
Actual Membership as of May 15, 2009
District July 1, 2008New
Rotarians Total Terminated Real Total
6560 2,627 318 2,945 255 2,690
6580 1,911 200 2,111 164 1,947
6670 3,364 216 3,580 264 3,316
6690 3,833 313 4,146 280 3,866
6710 3,293 225 3,518 261 3,257
6740 1,883 185 2,068 190 1,878
6760 3,473 370 3,843 312 3,531
6780 3,493 384 3,877 306 3,571
6800 2,252 190 2,442 213 2,229
6860 3,990 296 4,286 289 3,997
6880 2,630 288 2,918 251 2,667
32,749 2,985 35,734 2785 32,949
Rotary 16
Successful Growth?
District July 1, 2008 15-May-09Increase or
Decrease
6560 2,627 2,690 63
6580 1,911 1,947 36
6670 3,364 3,316 -48
6690 3,833 3,866 33
6710 3,293 3,257 -36
6740 1,883 1,878 -5
6760 3,473 3,531 58
6780 3,493 3,571 78
6800 2,252 2,229 -23
6860 3,990 3,997 7
6880 2,630 2,667 37
32,749 32,949 200
Rotary 17
We do have more clubs in the Zone!
550
555
560
565
570
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
S e rie s2
Rotary 18
District 6780
Clubs
Lost Athens 3-7 members
Gained Oak Ridge Sunset 25-37 membe
We had the best growth in our Zone + 78 But it is not enough.
We had 13 clubs meet or exceed Pres. D.K.LEE’s growth of 10 %
Rotary 19
The Leaders
1 Oak Ridge Sunset 44.0%
2 Hartsville 29.6%
3 North River Chat. 25.7%
4 Monteagle 25.0%
5 Cookeville Bkft 25.0%
6 Manchester 23.5%
7 North Knoxville 16.1%
Rotary 20
The Leaders
8 Etowah 14.3%
9 Clinton 14.3%
10 McMinnville Breakfast 13.3%
11 Sparta 12.5%
12 Fairfield Glade 12.2%
13 Gatlinburg 11.1%
14 Grundy County 9.5%
Rotary 21
We are at a trigger point:
Trigger
Point
Ignore
Growth
Take Action
Business as Usual
Membership
Humanitarian Needs
The “GAP”
What is our district’s future?
Rotary 22
If Rotary is to remain relevant, we must close the gap
This implies:
•Strengthening, revitalizing, re-energizing our clubs
•Organizing to attract and retain outstanding members
•Adopting a cohesive, integrated strategy for attracting and retaining members
•Finding new ways to start new clubs
Rotary 23
You and your leadership team must strengthen, revitalize, re-energize
Develop a vision, a purpose for the club – what does the club want to be known for
Identify and develop a meaningful hands-on community service project
Don’t try to be all things to all people – be focused
Keep everyone involved in club activity
Rotary 24
You and your leadership team must strengthen, revitalize, re-energize
Attract the highest quality speakers, on topics of interest to members
Provide good programs and meals
Communicate – up, down, sideways
Have fun
Have fun
Have fun
Your district is either growing or dyingYou will make the difference
Rotary 25
You and your team must ORGANIZE and ASSIGN RESPONSIBILITIES to attract and retain members
Membership Growth
Recruitment Retention
Rotary 26
Organize to make it happen
Membership Growth
Recruitment Retention
• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Offer incentives• Target segments of society• Monitor progress• Recognize/reward performance
Rotary 27
Organize to make it happen
• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Offer incentives• Target segments of society• Monitor progress• Recognize/reward performance
• Assign responsibility• Analyze causes• Set objectives• Manage mentoring program• Get “feedback” on club• Recommend club initiatives• Build programs around new
members• Measure impact/ track drop-outs
Membership Growth
Recruitment Retention
Rotary 28
Adopt a strategy that will create a DEDICATED ROTARIAN
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
RecruitmentRetention
Retention begins before the member is inducted into the club
Suite of Resources
Rotary 29
An integrated strategy to create a dedicated Rotarian
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• Classification survey• Business,
professional leaders• Community trends• Business
acquaintances• Appointment notices• Walk the streets• Yellow pages• Chamber of
Commerce• T.R.F. Alumni• Former members
Rotary 30
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• “ABC’s” of Rotary• Invite as guest• Meet other Rotarians• Why join Rotary (20
reasons)• “Why I joined Rotary”• “Why am I still a
member”• Discuss club projects• T.R.F.• High ethical standards• Community
representation
An integrated strategy to create a dedicated Rotarian
Rotary 31
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• A dignified ceremony• Invite spouse and family• Invite business/
professional associates• Spell out the meaning of
Rotary and its obligations• Present with - New Member Packet
—“4 Way Test”—Object of Rotary
• Make it a memorable event
An integrated strategy to create a dedicated Rotarian
Rotary 32
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• Assign mentor• STAR program• Assign as greeter• Select committee, stake out
role• Vice-chair of committee• Delegate to conference• Attend Board meeting• Participate in fellowship• Classification talk• “New Members”
Committee
An integrated strategy to create a dedicated Rotarian
Rotary 33
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• New member’s orientation• Fireside• Read booklets• Give talk on Rotary subject• Host Youth Exchange
student• Host Foundation scholar• Host GSE team member• Attend
—District conference—Foundation seminar—District assembly—RLI (Rotary Leadership
Institute)—Other Rotary Clubs
An integrated strategy to create a dedicated Rotarian
Rotary 34
An integrated strategy to create a dedicated Rotarian
ExciteAboutRotary
EducateIn
Rotary
InvolveIn
Club
Identify prospective members
InformAboutRotary
Inductinto
Rotary
• Be part of “winning team”
• Accomplish major community project
• Recognition (in media?)
• Appoint to District Committee
• Select for special project
Rotary 35
Drawing throughout on extensive resources available to you
District membership team
Co-Chairs PDG Jim Devlin & Patty Daughtrey
Extension Dwight Jewell-Hartsville Larry Sheumaker-West Knoxville Dave Mason-Oak Ridge Sunset
Recruitment Charles Dammann-Hamilton Place
Retention Shirley Fox-S.Campbell County Roger Radel-Pigeon Forge
Development Laurie Taylor-Pigeon Forge
Rotary 36
Drawing throughout on extensive resources available to you
District membership team
R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•STAR•Mentoring Worksheet•Membership Survey
Rotary 37
Drawing throughout on extensive resources available to you
District membership team
R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•STAR•Mentoring Worksheet•Membership Survey
www.rotary.org/membership•Materials for download
Rotary 38
Addressing the humanitarian needs of the 21st century demands enthusiastic, dedicated, committed Rotarians
This is the real challenge of membership growth
Changing our leadership style
It implies:
Changing club culture
Listening to members
Responding to community needs
Rotary 39
Where is your district going?
Trigger
Point
Ignore
Growth
Take Action
Business as Usual
Membership
Humanitarian Needs
The “GAP”
The Future of Rotary is in your hands!
Rotary 40