Media Permaculture:An Introduction
From Mediacology: A MulticulturalApproach to Media Literacy in the
21st Centuryby Antonio Lopez
(Available May 2008)
www.mediacology.comAll contents Creative Commons license 3.0
Design for Pattern
“Massive Change is not about the world of design; it's about the design of the world.” Bruce Mau
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Organization Centralized Distributed network
Energy Base Non-renewable Renewable
Material Flows Linear Cyclical
Scale Large Small
Movement Fast Slow
Feedback Positive Negative
Focus Center Edge
Activity Episodic change Rhythmic stability
Thinking Reductionist Holistic
Gender Male Female
Nature Biophobia Biophelia
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Organization Centralized Distributed network
Energy Base Non-renewable Renewable
Material Flows Linear Cyclical
Scale Large Small
Movement Fast Slow
Feedback Positive Negative
Focus Center Edge
Activity Episodic change Rhythmic stability
Thinking Reductionist Holistic
Gender Male Female
Nature Biophobia Biophelia
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Organization Centralized Distributed network
Energy Base Non-renewable Renewable
Material Flows Linear Cyclical
Scale Large Small
Movement Fast Slow
Feedback Positive Negative
Focus Center Edge
Activity Episodic change Rhythmic stability
Thinking Reductionist Holistic
Gender Male Female
Nature Biophobia Biophelia
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Mediacology Mass Media Networked Media
Communications One-to-Many Many-to-many
Information flow Push Pull
Core emotion Fear Love
Resources Scarcity Sufficiency
Ownership Intellectual Property Creative Commons
Perception The "real" Open Reality
Analysis Object/Thing Design
Representation Illusion Magic
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Mediacology Mass Media Networked Media
Communications One-to-Many Many-to-many
Information flow Push Pull
Core emotion Fear Love
Resources Scarcity Sufficiency
Ownership Intellectual Property Creative Commons
Perception The "real" Open Reality
Analysis Object/Thing Design
Representation Illusion Magic
Cross (left brain) Circle (right brain)Characteristic Independent – Industrial Culture Interdependent - Permaculture
Mediacology Mass Media Networked Media
Communications One-to-Many Many-to-many
Information flow Push Pull
Core emotion Fear Love
Resources Scarcity Sufficiency
Ownership Intellectual Property Creative Commons
Perception The "real" Open Reality
Analysis Object/Thing Design
Representation Illusion Magic
Convergence Culture:
This emerging mediascape is characterized by
• collective intelligence,
• affective economics,
• transmedia storytelling, and
• participatory culture.
Media Permaculture:
Media Permaculture:
• From “what” to “how”
Media Permaculture:
• From “what” to “how”
• From analysis to design
Media Permaculture:
• From “what” to “how”
• From analysis to design
• From independence tointerdependence
object
analysis
rhetoricaltechniques/production value
who- producer
what - target
where - source
how- techniques
text
subtext
missing information
conclusions
Environment/community
mind/body
mediumcontent
feedback
Media Wheel
Mediacology: A MulticulturalApproach to Media Literacy in the
21st Century
by Antonio Lopez
(Available May 2008)
www.mediacology.comAll contents Creative Commons license 3.0