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MY STORY
Having recently crashed my bike and destroyed my relatively new
iPhone, I sought to create a better solution for using an iPhone while
cycling that wouldprotect, display, and maximize its effectiveness asa riding aide.
THE PROBLEMDESIGN A PRODUCT THAT PHYSICALLY INTERACTS
WITH AND ENHANCES A SMARTPHONE OR
TABLET DEVICE.
DESIGN GOALS
Safety and protection from crashes and the el ements
Mount with good visibility for GPS
Passive sound amplication
Battery backup power
Flashing safety light
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Adjustable handlebar mount allows for optimal placement and anideal viewing angle and visibility for ease of interaction while ridingand interacting with device.
Frosted corner lensilluminates with the iPhones LED to provide aashing safety light when riding at night. With the built-inbatterybackup, the ash lasts many hours without draining the battery.
FEATURES
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INSPIRATION
The dryer takes inspiration from harnessing the heat and elemental
power of desert winds to provide an elegant and functional drying
solution.
THE PROBLEMREDESIGN A HOUSEHOLD PRODUCT THAT KEEPSBRAUNS CURRENT STYLING LANGUAGE IN MIND ASWELL AS DEITER RAMS LANDMARK PRINCIPLES OFGOOD DESIGN.
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THE REACONTOU
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THE PROBLEMDESIGN A FUNCTIONAL SOFTGOOD THAT SOLVES AVARIETY OF ISSUES FOR CYCLISTS, COMMUTERS ORBIKEPACKERS ADDRESSING THREE TARGET GOALS.
PERSONA - Stu
28 years old
Doesnt own a car
Works in a bicycle fabrication shop
Commutes 25 miles a day by bike
Needs to carry tools, change of clothes, lunch, groceries, water
bottles, extra shoes and jacket in case it rains, sometimescameras
Rides after dark every night, visibility a huge safety concern
Occassionally goes on 3-4 day tours to breweries and
destinations within 200 miles; bike camps
Wears backpack daily, but has rack mounts on bike
SAFETY COMFORT CAPA
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GOALSIncoporate subwoofer and a full dynamic range of speakers intoone single unit creating unrivaled sound and minimal aestheticleading to versatility.
Utilize high-end materials lending to a feel of exclusivity, perhapseven exotic woods where no two pieces are the same. Ultrasophisticated precision feel, i.e. from CNCd aluminum enclosures.
THE PROBLEMDESIGN A WIRELESS SPEAKER SYSTEM TO STREAMMUSIC WIRELESSLY FROM AN IPHONE/IPAD PRODUCEROOM-FILLING HIGH QUALITY AUDIO FROM ANAESTHETICALLY-STUNNING DESIGN AT HOME IN AVARIETY OF HIGH-END DWELLINGS AND ROOMS.
PERSONA
The afuent urban minimalist.
Clean
Modern
Sporty
Rened
Sophisticated
Timeless
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DMSDynaMick SoundHigh Volume Speaker
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THE PROBLEM
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THE PROBLEM
GOALS
Commercially viable to larger market
Ergonomics a priortiy - comfortable performance
58 degree lean angle
Preserve Lightning DNA
Incorporate tablet dash
DESIGN A HIGH-PERFORMANCE ELECTRIC SPORTBIKETO COMPLIMENT LIGHTNING MOTORCYCLES SUPERBIKEAND INCORPORATE THEIR EXISTING STYLING LANGUAGEIN AN APPROACHABLE BIKE
PERSONA
The conscientious high performance rider.
High-Tech
Powerful
Agile
Sexy
Lightnings Superbike
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