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Mastering Marketing Automation: Turning Strangers into Customers
and Customers into Advocates
Time Spent Per Day on Social Media
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Source: eMarketer, November 2014
41 MINUTES
21 MINUTES
21 MINUTES
10 MINUTES
17 MINUTES
17 MINUTES
Reach and Scale
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1.49B USERS
400M USERS
100M USERS
364M USERS
304M USERS
100M USERS
Updated: September 2015
In Fact, Studies Show
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ONLY 2% OF COLD CALLS RESULT IN A
BOOKED APPOINTMENT
COMPANIES OF 150-500 TYPICALLY
HAVE 6 OR 7 DECISION MAKERS
Source: CirrusSource: LeapJob
Promote Top of the Funnel Content on LinkedIn
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Top of the Funnel
Bottom of the Funnel
Exporting Lead Lists from Your CRM/MA
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FUNNEL STAGES
• OPEN • CONTACTED • QUALIFIED • PROPOSAL
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Example of Lead Nurturing Email Drip
Amplify It with Dynamic Retargeting on Social
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Cold Leads
Warmer Leads
Using These Tracking Pixels
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Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
Logic with Exclusion Targeting
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
Example Journey for the End User
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Visits website and does not convert
Visits LinkedIn, clicks an ad, and
subscribes to blog
Receives three touch points for nurture campaigns via email, Facebook, and Twitter
Questions?
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CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
bit.ly/adstage-launch-2015
For today’s slides LAUNCH Scale
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