“The qualityof your
communicationis the quality
of your life.”-Anthony Robbins
Retrieved from http://www.mytopbusinessideas.com/anthony-robbins-quotes/
PRESENTATION OVERVIEW
Effective and ethical business Communication
Professionalism in the workplace
Intercultural business communication
Writing tips for the business professional
Electronic messages and digital media
Presenting positive and negative messages
Business presentations
Business reports, plans and proposals
“Communication is the transmission of
information and meaning from one individual or
group to another.”
EFFECTIVE & ETHICAL BUSINESS
COMMUNICATION
Figure 1. Communication. Retrieved from http://itsmyideas.com/wp-
content/uploads/2013/04/best-communication-skills.jpg
(Guffey & Loewy, 2011, p.13)
The message itself
Intent of the message
‒Building relationships
‒Clarifying a message
Mode of communication
‒The right mode = the right situation
Effective & Ethical Business
Communication
Figure 2. Images of communication. (Purdy, 1999). Retrieved from
http://www.nsf.gov/pubs/1999/nsf99128/start.htm(Bacal, 2014)
Sender and receiver
Noise = break in communication
Tone of communication
Accuracy of the message
Maintaining standard and consistent values
Consider extent of information to share
Effective & Ethical Business Communication
(Guffey & Loewy, 2011)
Key dynamics in business communication:
Ah…now I
understand…
Figure 3. Image of Communication pathways. (Spiglanin, 2012). Retrieved from
http://tom.johnandrewrankin.com/2012/03/knowledge-has-to-be-shared-to-have-value
Effective & Ethical Business Communication
Defined by US Department of labor, professionalism means:
PROFESSIONALISM IN THE WORKPLACE
“communicating effectively
and appropriately and
always finding a way to be
productive.” ("Professionalism," 2014)
Business writing and communication
requires professionalism (Or v i , 2014) .
PROFESSIONALISM IN THE WORKPLACE
Figure 4. Professional vs. non-professional. Retrieved from http://www.top5percentincome.com/no-
professionalism-no-promotion
PROFESSIONALISM IN THE WORKPLACE
Responsible
Ethical
Team Oriented
Strong
Communication
skills
Problem solver
Characteristics of professionalism
("Professionalism," 2014)
INTERCULTURAL BUSINESS COMMUNICATION
(Cañas & Sondak, 2014)
A. Cultural sensitivity
B. Cultural understanding
C. Respect for all cultures
D. Cultural communication
Today’s global business environment
must include:Japan = $
USA = OK
Russia = Zero
Brazil = Insult
Retrieved from http://www.docstoc.com/docs/124763486/CROSS-
CULTURE-COMMUNICATION-MANAGEMENT---PowerPoint
INTERCULTURAL BUSINESS
COMMUNICATION
Figure 5. Cultural greetings. Retrieved from http://beaconnews.ca/calgary/2011/11/how-culture-controls-
communication/
(Kinsey Goman, 2011)
“
“
WRITING TIPS FOR THE BUSINESS
PROFESSIONAL
Figure 6. Better Business Writing. Retrieved from http://terristurner.com/business-writing/7cs-of-better-business-writing.html
Technology transformed the way businesses
communicate
‒Created greater accessibility
‒Faster communication
COMMUNICATING THROUGH
ELECTRONIC AND DIGITAL MEDIA
(Acevedo, 2014)
Types of modern business
communication media
Smartphones/PDAs
Social networking
media/sites
Electronic messages (Email)
Video Conference
World Wide Web
DIGITAL MEDIA COMMUNICATION
(Burbary & Herman, 2013)
Rules when using Email
Be clear, concise, and
accurate
Maintain courteous and
ethical standards
Consider minimizing
sensitive information
Use proper Email etiquette
USING EMAILS FOR BUSINESS
COMMUNICATION
(Microsoft, 2014)
Positive messages
POSITIVE AND NEGATIVE MESSAGES
Are easier to write
Be courteous, precise
Start with the main
idea
Consider your target
audience
Consider cultural and
ethical issues(Tulsaccprof, 2014)
(Tulsaccprof, 2014)
https://www.youtube.com/watc
h?v=152hRhl_x60
POSITIVE AND NEGATIVE MESSAGES
Negative messages
More challenging to write
Nobody likes to hear “NO”
Consider cultural and
ethical issues
Direct or indirect approach
can be used
Direct approach requires
firmness
(WillozConsulting, 2014)
(WillozConsulting, 2014)(WillozConsulting, 2014)
(WillozConsulting, 2014)(WillozConsulting, 2014)
(WillozConsultnig, 2014)
https://www.youtube.com
/watch?v=f8Gs4rGAFKA
Negative messages
POSITIVE AND NEGATIVE MESSAGES
DO
Show empathy
Provide reason
Buffer opening
DO NOT
Use negative words
Digress from topic
(WritingCommons, 2014)
1. Establish credibility
2. Set goals
3. Use supporting material
4. Begin with powerful
quotations or images
5. Ask thought-provoking
questions
6. Use attention grabbers
BUSINESS PRESENTATIONS
(Theriault, 2013)
1. Establish credibility
2. Set goals
3. Use supporting material
4. Ask thought-provoking
questions
5. Begin with powerful quotations
or images
(Theriault, 2013)
Figure 7. Presentation. Retrieved from
http://www.spearhead-training.co.uk/sales/sales-
presentation-skills.php
BUSINESS REPORTS, PLANS AND
PROPOSALS
Informal reports
Formal reports
(Kokemuller, 2014)
Used to share and
exchange information
References
Acevedo, L. (2014). The advantages of email in business communication. Retrieved from http://smallbusiness.chron.com/advantages-
email-business-communication-122.html
Bacal, R. (2014). What are communication channels and why are they important?. Retrieved from
http://work911.com/communication/channels.htm
Burbary, K., & Herman, C. (2013). Understanding the digital media landscape. Retrieved from
http://www.quepublishing.com/articles/article.aspx?p=2040823
Cañas, K. A., & Sondak, H. (2014). Opportunities and challenges of workplace diversity: Theory, cases, and exercises (3rd ed.). Upper
Saddle River, NJ: Pearson.
Coster, H. (2010, May 3). Ten tips for better business writing. Retrieved from http://www.forbes.com/2010/05/03/better-business-writing-
leadership-careers-tips.html
Guffey, M. & Loewy, D. (2011). Business Communication: Process and Product (7th Ed.) Independence, KY: Cengage Learning.
Kinsey Goman, C. (2011, November 29). How culture controls communication. Retrieved from
http://beaconnews.ca/calgary/2011/11/how-culture-controls-communication/
Kokemuller, N. (2014). What is the difference between an informal & formal organization?. Houston Chronicle, Retrieved from
http://smallbusiness.chron.com/difference-between-informal-formal-organization-18282.html
Martins, A. (2014). 101 Anthony Robbins quotes that will motivate the hell out of you. Retrieved from
http://www.mytopbusinessideas.com/anthony-robbins-quotes/
References cont.
Microsoft. (2014). 12 tips for better e-mail etiquette. Retrieved from http://office.microsoft.com/en-us/outlook-help/12-tips-for-better-e-
mail-etiquette-HA001205410.aspx
Orvi. (2014, March 14). Professionalism leads to promotion [Web log message]. Retrieved from http://www.top5percentincome.com/no-
professionalism-no-promotion
Professionalism. (2014). Retrieved from www.dol.gov/odep/topics/youth/softskills/professionalism.pdf
Purdy, M. (1999, September). Communication . Retrieved from http://www.nsf.gov/pubs/1999/nsf99128/start.htm
Spiglanin, T. (2012, March 27). “Knowledge has to be shared to have value.” [Web log message]. Retrieved from
http://tom.johnandrewrankin.com/2012/03/knowledge-has-to-be-shared-to-have-value/
Theriault, M. (2013, November 4). 9 tips for more powerful business presentations. Retrieved from
http://www.forbes.com/sites/allbusiness/2013/11/04/9-tips-for-more-powerful-business-presentations/
Tulsaccprof. (2014). Writing an effective good-news message [Web]. Retrieved from https://www.youtube.com/watch?v=152hRhl_x60
Turner, T. (2014). 7 Cs of better business writing [Web log message]. Retrieved from http://terristurner.com/business-writing/7cs-of-better-
business-writing.html
WillozConsulting. (2014). How to deliver bad or negative news to a direct report [Web]. Retrieved from
https://www.youtube.com/watch?v=f8Gs4rGAFKA
WritingCommons. (2014). Delivering a negative news message. Retrieved from http://writingcommons.org/open-text/genres/business-
professional-writing/business-writing-in-action/negative-news-crisis-communication/826-delivering-a-negative-news-message