Marketing for the Shy TypePresented By
Daniel Schutzsmith@schutzsmith
Hello.
Who Am I?
www.graphicdefine.org
School of
VISUAL ARTS
209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
Who Are You?
Freelancer?
Studio Owner?
Manager?
Student or
Teacher?
Marketing Basics
What Is Marketing
Really?
Marketing helps us get our brand in front of our target audience, even when we’re not actively trying to do so.
Why Use Marketing?
•Attract clients & talent.
•Attract clients & talent.
•Get projects that fit.
•Attract clients & talent.
•Get projects that fit.
•Make sales easier.
•Attract clients & talent.
•Get projects that fit.
•Make sales easier. •Increase morale.•
Why Does Marketing
Suck?
•It scares us.
•It scares us.•It seems hard.
•It scares us.•It seems hard.•It might not...
•It scares us.•It seems hard.•It might not...•We don’t know
where to start.
IntroducingYour Savior:A Plan!
Plan + Practice = AWESOMENESS
1) Define Your Audience.
Where Are They?
Habits & Interests?
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Build Ambassadors
Write down an outline for your ideal audience.
(industries, interests, demographics, etc.)
2) Define Your Goals.
What Does Success Look Like?
Dates?
Write down a few primary & secondary
goals.
(financial, technical, personal, etc.)
3) Establish a Commitment of time and $.
Its Gonna Take MONEY
Its Gonna Take TIME
Write down how much
time & money you’ll commit.
4) Brainstorm and Outline Content.
How Are You
Unique?
What’s Your Competition
Missing?
What’s The Tone?
What are their expectations?
How will content be created?
What channels will you use?
(blog, give aways, press releases, newsletter,
swagg, etc.)
Wear Your Work
Everywhere
Write
Blog
Build Something. Anything!!!
Use Social Media
MakeA Lab
Email Signature
Share What You’re Working On (Before Its Done!)
Give Away Your Work
Leave Behinds
Use the Environment
Make Friends w/ Journalists
Show the Personalities
5) Execute the Content and Converse.
How will you execute?
What tools will you use?
6) Assess and measure results.
Most Importantly...
HAVE FUN!
Presentation Slides & Worksheets:
http://fitc.schutzsmith.com
Slidesphilme.in/hpx
