Marketing Campaign Strategiesfor the Social & Mobile World
www.RebeccaWardlow.com
Who Is Rebecca?
• Local Google+ Ambassador• Social Media Speaker, Trainer & Consultant• Teach social media courses for Kishwaukee
College Continuing Education• Web Design & Development• eCommerce Project Manager• Google+ eBook (www.RebeccaWardlow)• Proud mom of 5 kids
Social & Mobile Strengths
• Instant communication with customers
• Global reach• More cost-effective
than traditional marketing
• Great potential for marketing to go viral
Mobile Stats• 100M Smartphone Users in US• 86 Million people do shopping
on their smartphones• Only 14% of small business
owners have websites optimized for mobile use.
• 88.1% of users in the US will do their research on products this year
• 83.9% will buy something via online transaction
• Average mobile user spends 127 minutes per day on Apps
“In the last 12 months customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.” - Jeff Bezos, CEO, Amazon
More Stats!• 330+ Million users on
Facebook Mobile• Mobile users are
growing 2x faster than desktop users, and will pass them in 2013
• 50% of all local searches are done on mobile devices
• 91% of mobile traffic is socializing, compared to 79% on desktop
Image source: ClickSoftware.com
Mobile Phones & Users
91% of mobile users keep their phone within
3 feet of themselves, at all times
Image source: ClickSoftware.com
Poor Mobile Experience Can Hurt Business
• 74% of consumers will wait 5 seconds for a web page to load on mobile devices• 46% of consumers are unlikely to return to a mobile site if the site did not work
properly• 71% mobile use expect web pages to load as quick or faster than on their desktop
computer
Optimize Your Content
Remember to optimize your content for mobile interaction and navigationSpecific, clear call to actionSimplify opt-in formsBe finger-friendlyTest. Test again. Test some more.
Facebook Mobile-Local
• 330+ Million users on Facebook Mobile
• Mobile searchers make local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or on Foursquare & Yelp.
Facebook Mobile-Local
• Optimize your Facebook presence by encouraging check-ins, offering incentives for reviews, building engagement on your fan page and adding the like button to your website & other online presences.
Encourage check-ins
Encourage Recommendations
Facebook Text-To-Like
Let’s test it out... text Like GetSocialSolutions to 32665
1. Offer bonus to people making a purchase in your store
2. Put up a sign that asks customers to do it.
3. Put graphic/signage on products or receipts as people check out.
Google+ Local
Google Search
1 Review a year ago
Side-by-Side
Side-by-Side
Where are Google+ Reviews?
Social & Mobile Tools
• Multimedia Messaging Service (MMS)
• Click-to-Call• Mobile Applications • QR codes & in-store
signage• Put your Mobile App
URL in front of your customers (print materials)
Your Mobile & Social Reach
• 649,600 people who live within 50 miles of Malta, IL (age 18 and older) are on Facebook
• 452,217 people on LinkedIn (Advanced Search 60115 within 35 mi)
• 145,372 people on Google+ within 40 miles of Malta, IL
Desktop vs. Mobile on a Mobile device
Check Mobile Site Load Times
• Open your mobile page up in Google Chrome, right-click on it and choose “Inspect Element”
• Click on the Network icon in the window pane that pops up
• Refresh the page and Chrome will display a nice, informative timeline with each page element & load time
• If page loads in less than 5-seconds, you’re golden!
Get Started Today!
Make mobile website creation a priorityMobile URLs are sometimes a subdomain of the website’s URL: m.website.com or mobile.website.com
Set up ways to easily connect with customersAllow users to connect with you via text messaging. Let them join contact lists for website updates, deals, discounts and other news. Give them a reason to continue patronizing your site, product or service.
Mobile AdvertisingCurrently light competition. Start soon to establish your small business’ place and get an early advantage over other small businesses
Encourage Facebook Check-InsEncourage Google+ Check-InsEncourage Reviews & Recommendations
BONUS:How to Launch A Marketing Campaign
How To Launch A Mobile CampaignStep 1: Ask yourself these questions
• What is the objective of this campaign?• Who is your target audience?• How long will this campaign run?• Are you using other media to support or supplement your
mobile plan?
Step 2: Budgeting & Scheduling• When do you need the campaign to start?• How much money do you intend on spending on mobile
media?• How much do you intend to spend on other forms of
media?• How many messages are you planning to send?
How To Launch A Mobile CampaignStep 3: Content and Production
• What kind of message do you want to use in this campaign?• How will you distribute your message?• Who will produce the message content or mobile
application?• Who will test the campaign?
Step 4: Final elements• Who will organize and coordinate multiple media
implementation?• Where will you get your customer contacts?• What will be measured?
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Questions & AnswersCONNECT WITH REBECCA on other social media platforms...
• Websitewww.RebeccaWardlow.com
• Google+ http://gplus.to/rwardlow7
• Twitter http://www.twitter.com/rwardlow7
• Facebook https://www.facebook.com/GetSocialSolutions
• Pinterest http://pinterest.com/SocialSolutions