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the trademark 1.
characters 2.
advertising 3.
signs 4.
vehicle customisation 5.
special events 6.
page
2
11
13
22
28
33
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page
2the trademark 1.
Marangoni Group 1.1
Marangoni Tyre Products English 1.2
permitted use of trademark 1.3
space around trademark 1.4
company colours 1.5
international pay-offs 1.6
sizing 1.7
improper use of trademark 1.8
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Marangoni Tyre ProductsCorporate Image Manual
1. the trademark
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
pag.3
1.1 Marangoni group trademarkThe rules for application of the Marangoni trademark in anycontext are listed and expressed here. Compliance with theserules is always compulsory.
There are no specific cases exempt from the general trade-mark rules. No exceptions of any type are permitted.
1.2 Marangoni Tyre trademark, English version
The pay-off is always in the language of the relevant countryapart from some countries where the English version is used.
registered trademarkThe symbol TM must alwaysbe present and indicates thatthe trademark is covered bycopyright according to currentregulations.
TM fonts used
Eurostile Demi.
pay-off fonts used
Eurostile Bold Oblique
files archive
Pantone: pantrfx.ai
Quadrichrome: cmyk.ai
Monochrome: pos.ai
files archive
see page 7
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Marangoni Tyre ProductsCorporate Image Manual
pag.4
1. the trademark
N.B. The following indications are compulsory for correct use of the trademark. No other versions are permitted.
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark
1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing
1.8 improper use of trademark
original
Positive.
specific applications
Negative on backgrounds of same colour as trademark.
Negative on photographicbackgrounds supplied byMarangoni.
applications in black and white
Positive.
Negative.
1.3 permitted use of trademark
files archive
see page 7
files archive
see page 7
files archive
see page 7
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Marangoni Tyre ProductsCorporate Image Manual
1. the trademark
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
pag.5
1.4 space around trademark
The trademark must always be surrounded by a free spacedefined by four straight lines parallel to the four sides of thetrademark, positioned at a distance from the sides corres-ponding to the height of the module [a].
No object of any type may occupy this space.
height of pay-off
The distance of the pay-off from the trademark is calcu-lated by considering theheight of the module [a].
aa
aa
a
a a
a a
a
a
a
a
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Marangoni Tyre ProductsCorporate Image Manual
pag.6
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
1. the trademark
pantone Reflex Blue
CMYK
pantone
quadrichrome
pantone Reflex Blue
In the case of printing withspecial colours, the predefinedcolour scale is Pantone.
C 100%
M 72%
Y 0%
K 6%
CMYK
For all supports requiringoffset printing, the referencecolours are:
monochrome B/W
C 0%M 0%Y 0%K 100%
black and grey tones
In the case of monochromeprinting, faxes, folders, B/Wlaser prints etc.
1.5 company colours
files archive
see page 7
files archive
see page 7
files archive
see page 7
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Marangoni Tyre ProductsCorporate Image Manual
1. the trademark
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
pag.7
Italian
Marangoni Tyre Productstrademark.
market: Italy
English
Marangoni Tyre Productstrademark.
market: U.K., U.S.A. and all
English-speaking countries.
German
Marangoni Tyre Productstrademark.
market: Germany
French
Marangoni Tyre Productstrademark.
market: France and all French-speaking countries.
Spanish
Marangoni Tyre Productstrademark.
market: Spain and all Spanish-speaking countries.
1.6 international pay-offsfiles archive
Pantone: pantrfx_eng.ai
Quadrichrome: cmyk_eng.ai
Monochrome: pos_eng.ai
White: neg_eng.ai
Pantone: pantrfx_ita.ai
Quadrichrome: cmyk_ita.ai
Monochrome: pos_ita.ai
White: neg_ita.ai
Pantone: pantrfx_deu.ai
Quadrichrome: cmyk_deu.ai
Monochrome: pos_deu.ai
White: neg_deu.ai
Pantone: pantrfx_fra.ai
Quadrichrome: cmyk_fra.ai
Monochrome: pos_fra.ai
White: neg_fra.ai
Pantone: pantrfx_spa.ai
Quadrichrome: cmyk_spa.ai
Monochrome: pos_spa.ai
White: neg_spa.ai
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Marangoni Tyre ProductsCorporate Image Manual
pag.8
1. the trademark
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
format dimensions reduction
A3 horizontal 100 mm 100%A3 vertical 100 mm 100%
A4 horizontal 78mm 78%A4 vertical 78mm 78%
A5 horizontal 51 mm 51%A5 vertical 51 mm 51%
small dimensions 35 mm 35%
micro dimensions 15 mm 15%
A3 format
100mm/100%
A4 format
78mm/78%
A5 format
51mm/51%
utilisation insmall formats
35mm/35%
micro dimensions
15mm/15%
For trademark applications in sizes below 35 mm, the trademark is used without pay-off.
1.7 utilisation dimensions
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1. the trademark
Marangoni Tyre ProductsCorporate Image Manual
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
pag.9
1.8 improper use
Some examples of applica-tions of the Marangoni TyreProducts trademark strictlyforbidden (in any case all
applications not specified inthis manual are forbidden).
Old version of Marangonitrademark.
The word tyre must neverappear.
Proportions are not respcted.
Outline versions in positiveor negative.
Registered trademark (TM)missing.
1.8 improper use of trademark
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Marangoni Tyre ProductsCorporate Image Manual
pag.10
1. the trademark
1.1 Marangoni Group
1.2 Marangoni Tyre Products English
1.3 permitted use of trademark 1.4 space around trademark
1.5 company colours
1.6 international pay-offs
1.7 sizing 1.8 improper use of trademark
Tyre symbol missing.
The tyre symbol is above theMarangoni logo.
The tyre symbol must neverbe used alone.
The tyre symbol is on theleft.
The pay-off is not justifiedand does not respect thesettings defined a priori.
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page
11characters 2.
fonts and characters 2.1
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Marangoni Tyre ProductsCorporate Image Manual
2. characters
2.1 fonts and characters
pag.12
abcdefghijklmnopqrstuvwyz ABCDEFGHIJKLMNOPQRSTUVWYZ
äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890
titles
MetaPlus Bold Roman
abcdefghijklmnopqrstuvwyz
ABCDEFGHIJKLMNOPQRSTUVWYZäöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890
advertising headlines
Futura ExtraBoldhorizontal stretch 120%,track -1,5.
Applied only in capitals.
abcdefghijklmnopqrstuvwyzABCDEFGHIJKLMNOPQRSTUVWYZ
äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890
advertising bodycopy
Futura BookTrack -4.
abcdefghijklmnopqrstuvwyzABCDEFGHIJKLMNOPQRSTUVWYZäöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§
1234567890
text and bodycopy
MetaPlus Book Roman
MetaPlus Book Italic abcdefghijklmnopqrstuvwyz ABCDEFGHIJKLMNOPQRSTUVWYZ äöüÄÖÜ(.,-;:!?) [„”“]+-=/$%&§1234567890
2.1 fonts and characters
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page
13advertising 3.
product pages or advertising posters 3.1
half page 3.2
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Marangoni Tyre ProductsCorporate Image Manual
3. advertising
3.1 product pages or advertising posters
3.2 half page
pag.14
how to set the graphiclayout
In advertising pages orposters, the space reservedfor Marangoni's commercial
partner is defined as follows.The entire page is dividedinto three modules.The space for the commercial partner is always situated atthe bottom of the page.
the modules
Use of the modules iscompulsory. No other ways of including commercial partnersin Marangoni advertising areenvisaged.
1/4 module
The grey space is the area forthe partner.
spaces allowed for personalisation by commercial partners
1 module
The grey space is the area forthe partner.
1 module and a half
The grey space is the area forthe partner.
X
Y module
X
Y
Y 1/4
X
X
Y
X
X
Y
X
Y 1/2
3.1 product pages or advertising posters
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A SURE SIGN OF INTELLIGENCE.HIGH RELIABILITY AT HIGH SPEEDS.
ZETA ESC.
ZETA ESC has been developed with intelligence forhigh speeds. The directional pattern of its tread and itsinnovative multicomposite structure make for excellentperformance even in the hardest of driving conditions.The tread is stabilised, by two broad belts in special
steel and spiral wound nylon, to ensure maximumsafety, always, even at the highest speeds.
9 9
17 1783 8310
9 9
7 4 ,
2 5
2 4 ,
7 5
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Marangoni Tyre ProductsCorporate Image Manual
3. advertising Zeta Linea
pag.16
IT’S A SIGN OF INTELLIGENCE.IT’S A TYRE OF WHICH ROAD PERFORMANCE
GROWS AS SPEED RISES.IT’S ZETA LINEA.
ZETALINEA Ultra High Performance, 18”, speed code W-Y. Use of the most up-to-date materials for the greatestbalance between extreme performance and absolutecomfort. Amazing response and precision directly pro-portional to speed. Highly progressive lateral roadholding in curves. Maximum acceleration, braking grip
and outstanding aquaplaning resistance… even at thehighest speeds. Unsurpassed safety and driving pleasure.The tyre that today’s super cars deserve.
ZETA LINEA advertising page
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
3.1 product pages or advertising posters
3.2 half page
A image of face
B head line
D trademark
C body text
E photo of car
files archive
A: face_zetalinea.tif
B: Italian: hd_zetalinea_ita.doc
English: hd_zetalinea_eng.doc
German: hd_zetalinea_deu.docFrench: hd_zetalinea_fra.doc
Spanish: hd_zetalinea_spa.doc
C: Italian: bt_zetalinea_ita.doc
English: bt_zetalinea_eng.doc
German: bt_zetalinea_deu.doc
French: bt_zetalinea_fra.doc
Spanish: bt_zetalinea_spa.doc
D: see page 7
E: car_zetalinea.tif
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Marangoni Tyre ProductsCorporate Image Manual
pag.17
3. advertising Zeta Esc
A SURE SIGN OF INTELLIGENCE.HIGH RELIABILITY AT HIGH SPEEDS.
ZETA ESC.
ZETA ESC has been developed with intelligence forhigh speeds. The directional pattern of its tread and itsinnovative multicomposite structure make for excellentperformance even in the hardest of driving conditions.The tread is stabilised, by two broad belts in special
steel and spiral wound nylon, to ensure maximumsafety, always, even at the highest speeds.
ZETA ESC advertising page
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
3.1 product pages or advertising posters
3.2 half page
A image of face
B head line
D trademark
C body text
E photo of car
files archive
A: face_zetaesc.tif
D: see page 7
E: car_zetaesc.tif
B: Italian: hd_zetaesc_ita.doc
English: hd_zetaesc_eng.doc
German: hd_zetaesc_deu.doc
French: hd_zetaesc_fra.doc
Spanish: hd_zetaesc_spa.doc
C: Italian: bt_zetaesc_ita.doc
English: bt_zetaesc_eng.doc
German: bt_zetaesc_deu.doc
French: bt_zetaesc_fra.doc
Spanish: bt_zetaesc_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
3. advertising Heron
pag.18
IT’S A SIGN OF INTELLIGENCE.IT’S CERTAINLY A PLEASURE TO DRIVE.
IT’S HERON.
HERON Heron is the result of intelligent design, offeringthe most in terms of Fuel saving, Safety and Comfort: it’sMarangoni’s ESC technology. Heron tyres have a double-wing directional design ensuring total control both whenaccelerating and braking. Apart from being safe, Heronis very quiet, which means a comfortable drive. That’s
why it’s the ideal tyre for anyone looking for ultra-highperformance on both dry and wet surfaces, at high speedstoo.
HERON advertising page
3.1 product pages or advertising posters
3.2 half page
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
files archive
A: face_heron.tif
D: see page 7
E: car_heron.tif
A image of face
B head line
D trademark
C body text
E photo of car
B: Italian: hd_heron_ita.doc
English: hd_heron_eng.doc
German: hd_heron_deu.docFrench: hd_heron_fra.doc
Spanish: hd_heron_spa.doc
C: Italian: bt_heron_ita.doc
English: bt_heron_eng.doc
German: bt_heron_deu.doc
French: bt_heron_fra.doc
Spanish: bt_heron_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
pag.19
3. advertising Meteo Esc
A SIGN OF INTELLIGENCE.IS A TYRE
WHOSE PERFORMANCES GOES UP AS THE BAROMETER GOES DOWN.
IT IS METEO ESC.
METEOESC is a truly intelligent winter tyre because itresponds to all kinds of conditions, whether rain or snow,always guaranteeing maximum roadholding. Special mixesand formulations have been developed for Meteo Esc toincrease the tyre’s low temperature adherence. Designed
to the highest quality and technical standards, Meteo Escis further proof of Marangoni’s superior efficiency.
METEO ESC advertising page
3.1 product pages or advertising posters
3.2 half page
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
files archive
A: face_meteoesc.tif
D: see page 7
E: car_meteoesc.tif
A image of face
B head line
D trademark
C body text
E photo of car
B: Italian: hd_meteoesc_ita.doc
English: hd_meteoesc_eng.doc
German: hd_meteoesc_deu.doc
French: hd_meteoesc_fra.doc
Spanish: hd_meteoesc_spa.doc
C: Italian: bt_meteoesc_ita.doc
English: bt_meteoesc_eng.doc
German: bt_meteoesc_deu.doc
French: bt_meteoesc_fra.doc
Spanish: bt_meteoesc_spa.doc
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3. advertising Meteo Grip
Marangoni Tyre ProductsCorporate Image Manual
pag.20
A SIGN OF INTELLIGENCE.IS A TYRE WITH CHAINS,
WITHOUT CHAINS.IT IS METEO GRIP.
METEO GRIP is the result of an intelligent concept.Carefully designed to take studs, it still offerssuperior performance in terms of traction andgrip even without. The result, is a tyre thatgarantees maximum traction even in the worst
conditions of ice and snow. It’s like havingsnow chains - but without the driving problems.
METEO GRIP advertising page
3.1 product pages or advertising posters
3.2 half page
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
files archive
A: face_meteogrip.tif
D: see page 7
E: car_meteogrip.tif
A image of face
B head line
D trademark
C body text
E photo of car
B: Italian: hd_meteogrip_ita.doc
English: hd_meteogrip_eng.doc
German: hd_meteogrip_deu.doc
French: hd_meteogrip_fra.doc
Spanish: hd_meteogrip_spa.doc
C: Italian: bt_meteogrip_ita.doc
English: bt_meteogrip_eng.doc
German: bt_meteogrip_deu.doc
French: bt_meteogrip_fra.doc
Spanish: bt_meteogrip_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
pag.21
how to set the graphic
layout
In the half page, correspon-ding to one and a half modules, the space for thetrademark occupies 1/4 of the module and will alwaysbe positioned at the top.The space for the commercial partner is always situated atthe foot of the module, itsheight always being 1/4 of the module.
3. advertising
half page [1 module and a half]
possible combinations
Y 1/4
X
Y
X
Y 1/4
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
Space reserved for partner, with possibility of inclusionof trademark in negative and address.
3.1 product pages or advertising posters
3.2 half page
files archive
A: see page 7
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
A trademark
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page
22signs 4.
P.O.P. signs 4.1
single trademark signs 4.2
signs with partner 4.3
single trademark external poster 4.4
external poster in combination with partner 4.5
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Marangoni Tyre ProductsCorporate Image Manual
4. signs
4.1 P.O.P. signs
4.2 single trademark signs
4.3 signs with partner
4.4 single trademark external poster
4.5 external poster in combination with partner
pag.23
how to set the graphiclayout
In signs for P.O.P., use of theMarangoni trademark and the
space reserved for thecommercial partner followthe rules below.
Each sign is divided intomodules which can bephotographic or trademarkmodules.
The basic module is a square,to which a submodule can beadded - with height corres-
ponding to 1/4 the height of the module - if the trademarkis positioned inside a photo-graphic module.
The modules can only bedeveloped horizontally.
the modules
All possible combinations of modules and use of trade-marks are covered in thesespecifications. No other
solutions are permitted.
3 horizontal modules
1 photographic module,2 trademark modules
(or 3 photographic modules)
4 horizontal modules
1-2 photographic module,2-3 trademark module
5 horizontal modules
2 photographic modules,3 trademark modules
X
X
X 1/4
module
2X 3X 4X 5X
X 1/4
X
X
X 1/4
2X 3X 4X 5X
X 1/4
X
X
X 1/4
2X 3X 4X
X
X
X 1/4
2X 3X
4.1 P.O.P. signs
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Marangoni Tyre ProductsCorporate Image Manual
pag.24
4. signs
1 photographic module +2 modules for trademark
X 2X 3X
4.2 single trademark signs - combinations
D Heron E Meteo EscC Zeta EscB Zeta Linea F Meteo Grip
1 photographic module +3 modules for trademark
X 2X 3X 4X
2 photographic modules+ 2 modules for trademark
X 2X 3X 4X
2 photographic modules+ 3 modules for trademark
X 2X 3X 4X 5X
4.1 P.O.P. signs
4.2 single trademark signs
4.3 signs with partner
4.4 single trademark external poster
4.5 external poster in combination with partner
possible combinations
files archive
A: see page 7
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
A
trademark
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Marangoni Tyre ProductsCorporate Image Manual
4. signs
pag.25
1 photographic module +2 modules for trademark
X
X
X 1/4
2X 3X
4.3 signs with partner - possible combinations
1 photographic module +3 modules for trademark
X
X
X 1/4
2X 3X 4X
2 photographic modules+ 2 modules for trademark
X
X
X 1/4
2X 3X 4X
2 photographic modules+ 3 modules for trademark
X
X
X 1/4
2X 3X 4X 5X
X 1/4
partner logo
partner logo
partner logo
partner logo
4.1 P.O.P. signs
4.2 single trademark signs
4.3 signs with partner
4.4 single trademark external poster
4.5 external poster in combination with partner
files archive
A: see page 7
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif A
D Heron E Meteo EscC Zeta EscB Zeta Linea F Meteo Grip
possible combinations
trademark
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Marangoni Tyre ProductsCorporate Image Manual
pag.26
4. signs
1 photographic module
2 photographic modules
X
X
X 1/4
X
X
2X
X 1/4
4.4 single trademark external poster
3 photographic modules
X
X
2X 3X
X 1/4
4.1 P.O.P. signs
4.2 single trademark signs
4.3 signs with partner
4.4 single trademark external poster
4.5 external poster in combination with partner
files archive
A: see page 7A trademark
possible combinations
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
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Marangoni Tyre ProductsCorporate Image Manual
4. signs
pag.27
1 photographic module
2 photographic modules
X
X
X 1/4
X 1/4
X
X
2X
X 1/4
X 1/4
4.5 external poster in combination with partner
partner logo
3 photographic modules
X
X
2X 3X
X 1/4
X 1/4
partner logo
partner logo
4.1 P.O.P. signs
4.2 single trademark signs
4.3 signs with partner
4.4 single trademark external poster
4.5 external poster in combination with partner
files archive
A: see page 7A trademark
possible combinations
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
B: car_zeta_linea.tif
C: car_zeta_esc.tif
D: car_heron.tif
E: car_meteo_esc.tif
F: car_meteo_grip.tif
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page
28vehicle customisation 5.
single trademark customisation 5.1
single trademark and partner customisation 5.2
multi-trademark customisation 5.3
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Marangoni Tyre ProductsCorporate Image Manual
5. vehicle customisation
5.1 single trademark customisation
5.2 single trademark and partner customisation
5.3 multi-trademark customisation
pag.29
lorries
The only permitted applica-tions of the Marangoni trade-mark on lorries are illustratedin this page.
5.1 single trademark customisation
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Marangoni Tyre ProductsCorporate Image Manual
pag.30
5. vehicle customisation
5.1 single trademark customisation
5.2 single trademark and partner customisation
5.3 multi-trademark customisation
lorries
The only permitted applica-tions of the Marangonitrademark on lorries areillustrated in this page.
5.2 single trademark customisation and in combination with partner
space reserved for partner
files archive
A: see page 7
A
possible combinations
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
trademark
A trademark
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
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Marangoni Tyre ProductsCorporate Image Manual
5.1 single trademark customisation
5.2 single trademark and partner customisation
5.3 multi-trademark customisation
pag.31
5. vehicle customisation
vansPermitted applications of Marangoni trademark on vans.
No others permitted.
5.2 single trademark customisation and in combination with partner
space reserved for partner
files archive
A: see page 7
A
possible combinations
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
trademark
A trademark
B: car_zetalinea.tif
C: car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
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Marangoni Tyre ProductsCorporate Image Manual
pag.32
5. vehicle customisation
5.1 single trademark customisation
5.2 single trademark and partner customisation
5.3 multi-trademark customisation
5.2 single trademark customisation and in combination with partner
5.3 multi-trademark customisation
lorries, vans and motor vans
In the case of lorries, vans and motor vans in which the Marangoni trademark is displayed alongside other trademarks,the rules specified in chapter 1 THE TRADEMARK must be observed.
motor vans
Permitted applications of Marangoni trademark onmotor vans.
No others permitted.
space reserved for partner
files archive
A: see page 7
A trademark
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page
33special events 6.
outdoor advertising posters 6.1
external supports 6.2
sports cars 6.3
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Marangoni Tyre ProductsCorporate Image Manual
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
pag.34
how to set the graphiclayout
In outdoor advertising posters,the space reserved forMarangoni's commercial part-
ner is defined as follows.The entire page is dividedinto three modules.The space for the commercial partner is always situated atthe bottom of the poster.
the modules
Use of the modules is com-pulsory. No other ways of including commercial partnersin Marangoni advertising areenvisaged.
1/4 module
The grey space is the area forthe partner.
1 module
The grey space is the area forthe partner.
1 module and a half
The grey space is the area forthe partner.
X
Y module
X
Y
Y 1/4
X
X
Y
X
X
Y
X
Y 1/2
6.1 outdoor advertising posters
spaces allowed for personalisation by commercial partners
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Marangoni Tyre ProductsCorporate Image Manual
pag.35
E’ UN SEGNO DI INTELLIGENZA.E’UN PNEUMATICO LA CUI STABILITA’
AUMENTA CON LA VELOCITA’.E’ ZETA LINEA.
ZETA LINEAbla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla
bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla.
i l pneumat ico inte l l igente
IT’S A SIGN OF INTELLIGENCE.IT’S A TYRE OF WHICH ROAD PERFORMANCE
GROWS AS SPEED RISES.IT’S ZETA LINEA.
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
outdoor advertising posters ZETA LINEA
A image of face
B headline
C trademark
D photo of car
X
Y
Y 1/4
X
space reserved for partner with possibility of includingtrademark in negative and address
files archive
A: face_zetalinea.tif
C: see page 7
D: car_zetalinea.tif
B: Italian: hd_zetalinea_ita.doc
English: hd_zetalinea_eng.doc
German: hd_zetalinea_deu.doc
French: hd_zetalinea_fra.doc
Spanish: hd_zetalinea_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
pag.36
outdoor advertising posters ZETA ESC
A SURE SIGN OF INTELLIGENCE.HIGH RELIABILITY AT HIGH SPEEDS.
ZETA ESC.
space reserved for partner with possibility of includingtrademark in negative and address
files archive
A: face_zetaesc.tif
C: see page 7
D: car_zetaesc.tif
A image of face
B headline
C trademark
D photo of car
B: Italian: hd_zetaesc_ita.doc
English: hd_zetaesc_eng.doc
German: hd_zetaesc_deu.doc
French: hd_zetaesc_fra.doc
Spanish: hd_zetaesc_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
pag.37
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
outdoor advertising posters HERON
E’ UN SEGNO DI INTELLIGENZA.E’ IL PIACERE
DELLA GUIDA IN TUTTA SICUREZZA.E’ HERON.
HERON bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla
bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla bla bla
bla bla bla bla bla bla bla bla bla bla bla bla bla bla blabla bla bla bla bla bla bla bla bla bla bla bla bla.
i l pneumat ico inte l l igente
IT’S A SIGN OF INTELLIGENCE.IT’S CERTAINLY A PLEASURE TO DRIVE.
IT’S HERON.
space reserved for partner with possibility of includingtrademark in negative and address
files archive
A: face_heron.tif
C: see page 7
D: car_heron.tif
A image of face
B headline
C trademark
D photo of car
B: Italian: hd_heron_ita.doc
English: hd_heron_eng.doc
German: hd_heron_deu.doc
French: hd_heron_fra.doc
Spanish: hd_heron_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
pag.38
outdoor advertising posters METEO ESC
A SIGN OF INTELLIGENCE.IS A TYRE
WHOSE PERFORMANCES GOES UP AS THE BAROMETER GOES DOWN.
IT IS METEO ESC.
space reserved for partner with possibility of includingtrademark in negative and address
files archive
A: face_meteoesc.tif
C: see page 7
D: car_meteoesc.tif
A image of face
B headline
C trademark
D photo of car
B: Italian: hd_meteoesc_ita.doc
English: hd_meteoesc_eng.doc
German: hd_meteoesc_deu.doc
French: hd_meteoesc_fra.doc
Spanish: hd_meteoesc_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
pag.39
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
outdoor advertising posters METEO GRIP
A SIGN OF INTELLIGENCE.IS A TYRE WITH CHAINS,
WITHOUT CHAINS.IT IS METEO GRIP.
space reserved for partner with possibility of includingtrademark in negative and address
files archive
A: face_meteogrip.tif
C: see page 7
D: car_meteogrip.tif
A image of face
B headline
C trademark
D photo of car
B: Italian: hd_meteogrip_ita.doc
English: hd_meteogrip_eng.doc
German: hd_meteogrip_deu.doc
French: hd_meteogrip_fra.doc
Spanish: hd_meteogrip_spa.doc
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Marangoni Tyre ProductsCorporate Image Manual
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
pag.40
outdoor advertising posters (1 module and a half)
How to set the graphic
layout
In the half page, correspon-ding to one and a half modules, the space for thetrademark occupies 1/4 of the module and will alwaysbe positioned at the top.
The space for the commercial partner is always situated atthe foot of the module, itsheight always being 1/4 of
the module.
Y 1/4
X
Y
X
Y 1/4
space reserved for partner with possibility of including trademark in negative and address
A trademark
possible combinations
B Zeta Linea C Zeta Esc D Heron E Meteo Esc F Meteo Grip
files archive
A: see page 7
B: car_zetalinea.tif
C:car_zetaesc.tif
D: car_heron.tif
E: car_meteoesc.tif
F: car_meteogrip.tif
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Marangoni Tyre ProductsCorporate Image Manual
pag.41
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
pennants
Series of pennants hangingfrom festoons.
T y r e
- P
n e u s
- R
e i f e
n
T y r e
- P
n e u s
- R
e i f e
n
banner
Outdoor banner withreinforcement ring.
dimensions:250 x 50 cm
tie rods:steel
flag
Vertical flag made of reinforced fabric(without support).
dimensions:70 x 240 cm150 x 400 cm
6.2 external supports
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Marangoni Tyre ProductsCorporate Image Manual
pag.42
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
6.3 sports cars
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Marangoni Tyre ProductsCorporate Image Manual
pag.43
6. special events
6.1 outdoor advertising posters
6.2 external supports
6.3 sports cars
6.3 sports cars
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Marangoni has become a global name and is increasinglyidentified with high quality top performance tyres.
The main ingredients of its success are undoubtedly itsprofessionalism and the commitment of its customers-partners.Throughout the world, these companies have shown that theyknow their markets better than anyone else and are unbeatablewhen it comes to identifying and promoting the mostappropriate initiatives for establishing the Marangoni trade-mark at international level.
This manual has therefore been produced mainly for you, ourcustomers and partners.
It is intended to be a working tool that suggests and exemplifies
concrete proposals for communication ranging from customi-sation of the sale outlet to advertising.
These pages contain a lot more, however.They illustrate and provide instructions for use of all thegraphic material that Marangoni Tyre supplies, free of charge,to its customers-partners.
We are committed to an important challenge which getsharder and more stimulating day by day. We believe we can winthis challenge by fully sharing with our partners not onlyproduct and distribution strategies but also and above all
communication policies.
We hope this initiative will help both of us to achieve evengreater success.
With kind regards,Andrea Vassura
(Marangoni Tyre Sales Director)