Making Wearables TipA discussion of questions that can help frame the
summit over the next two days.
One quarter innovator, one quarter provocateur, and the remaining; iconoclast.
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
Vanity“Unless wearables satisfy our vain desire to
look better than we actually are, they will not tip.” – Richie Etwaru
V
Getting design rightvanity
V
Getting design rightvanity
V
Getting design rightvanity
Shall We WearWhat Else
@RichieEtwaru
• 29% - clipped on clothing on forearm
• 28% - on wrist
• 18% - clipped on shoe
• 15% - embedded in clothing around calves
• 12% - jewelry on the ankles
At the end of the limbs
20 Billion2012 was a record year on spending on luxury
watches globally.
Getting design rightvanity
V
Getting design rightvanityGetting design rightvanity
Brand vs. Design“The brand of most companies is what
consumers think they get, design is what those customers actually get.” – Richie Etwaru
V
Getting design rightvanity
V
Getting design rightvanity
Vanity“It is important to be a watch first, a good one,
then be smart.” – Richie Etwaru
Ownership“Wearables must become our primary
belongings, right now every wearable is a second class belonging.” – Richie Etwaru
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
O
Getting value rightownership
5 10 20
2 5 10
O
Getting value rightownership
the smartback
Ownership“It will be difficult to be a smart shirt, or hat, or
shoe because it means you will be my only shirt.” – Richie Etwaru
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
Greed“If every wearable device continues to have an
App of it is own, we should be afraid of hypochondria more than Ebola.” – Richie Etwaru
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
G
Getting bus. Model rightgreed
Greed“For wearables to enable digital health, we must
go from a set of competing products to an industry of cooperating stakeholders.” – Richie
Etwaru
Utility“Wearables intending to change behavior should focus on psychology (data) first, and hardware &
software at the very last” – Richie Etwaru
U
Getting data rightutility
U
Getting data rightutility
21 Billion
U
Getting data rightutility
U
Getting data rightutility
U
Getting data rightutility
System of Record
System of Engagement
vs
Utility“For wearables to stick, and eventually tip we must go from systems of record to systems of
engagement.” – Richie Etwaru
Evolution“Wearables is one of the smallest subsets of all of the edge computing that is driving The Internet
of Things” – Richie Etwaru
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
E
Getting paradigm rightevolution
Evolution“Things in me, one me, around me, surrounding me (home), takes me around (automotive), and
where I do my rounds (offices, factories, and hospitals) ” – Richie Etwaru
V
Getting design right
excessive pride in
one’s appearance
vanity
O
Getting value right
to have the state of
owner on a property
ownership
G
Getting bus. Model right
excessive desire for wealth or
possessions
greed
The TechnologyBeyond
U
Getting data right
the quality or state of being
useful
utility
E
Getting paradigm right
a process of slow
change and development
evolution
@RichieEtwaru
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