National Hemophilia Foundation
Hemophilia Walk ProgramLOCAL SPONSORSHIP
ESSENTIALS
HEMOPHILIA WALK STATISTICS
TOTALS… 2008 2009Number of Chapters: 5 10
Amount Fundraised: $1,037,000 $1,235,000*
Number of Participants: 2,700 6,000
Number of Teams: 150 400
*Figure as of 12/09
2010 HEMOPHILIA WALK
Adding 4 new sites to the program (14 Walk
sites total):• Great Lakes Hemophilia Foundation• Hemophilia Foundation of Illinois• Hemophilia Foundation of Northern California• New England Hemophilia Association
2010 WALK MAP
Walk Site
2010 HEMOPHILIA WALK STATISTICS
National Sponsorship (raised to date)
Baxter: $300,000 (National Presenting Sponsor)
Bayer: $100,000 (National Milestone Sponsor)
Pfizer: $50,000 (National Supporting Sponsor)
Talecris: $25,000 (National Event Sponsor)_____________________________________________________________________________________
Total: $470,000 (cash sponsorship only)
$5,000 (in-kind donation)*As of 4/10
2010 HEMOPHILIA WALK STATISTICS
National Sponsorship
NHF has solicited 50 online and letters of
inquiry to prospected companies.
LOCAL SPONSORSHIPS:WHAT & WHY
WHAT:
Securing local
Sponsorships
WHY ITS IMPORTANT:
1) Underwrites walk expenses
2) Builds awareness
3) Forms teams
LOCAL SPONSORSHIPS:BEST SPONSOR PROSPECTS
1) Recruit sponsorship committee
2) Create wish list
3) Committee write to personal contacts
LOCAL SPONSORSHIPS:WHEN & WHY
WHEN & WHY SPONSORS ARE RECRUITED:
1) ASAP - Initially 7 months prior to the Walk date
2) Then, after the brochure and poster are printed (after the Kickoff Event) to be placed on Walk T-shirts & Website
LOCAL SPONSORSHIPS:WHO
WHO’S RECRUITING?
• YOU!!!
• All Walkers, Team Captains, Board Members, Chapter Staff, Corporate Committee, other committed Volunteers
LOCAL SPONSORSHIPSHOW
THE AVAILABLE RESOURCES TO RECRUIT SPONSORS
• Sponsorship “Ask” Letter• Local Sponsorship Information Folder• Local Chapter Staff Assistance
LOCAL SPONSORSHIPSHOW YOU DO IT
HOW YOU RECRUIT SPONSORS:• Face-To-Face: Set-up an in-person
meeting• Phone: Call the person/company directly• Email: Send appropriate information
about the Walk and the chapter • Snail Mail: Write and mail a sponsorship
“Ask” letter to prospect
LOCAL SPONSORSHIPS:A SUCCESSFUL SPONSORSHIP ASK
• People Give To People – especially people they know and care about
• Using the Local Sponsorship Folder• Follow-Up, Follow-Up, Follow-Up• Thanking the prospect
GOALS OF THE HEMOPHILIA WALK
• Fund research
• Provide education
• Support advocacy initiatives
• Build awareness