barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Recruitment TechnologyStrategy 2014
Lisa Jones@LisaMariJonesBarclay Jones
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
11/11/2013 2
What we do we do well
We use “rec tech” to speed up business process and make recruiters
more competitive
We help recruiters use social media to generate business and source talent
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
You need a strategy to succeed
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
What are your goals?(or do you just have tactics?)
Do you have a Strategy?
1
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Option paralysis
Distract the workforce
Demonstrate how easy recruitment is
Make the job harder
Wind up the workforce
Spend lots of money
Tick some boxes
Alternative GoalsWaste time
Increase inappropriate applications
Haemorrhage dataProve how techie the IT dept is
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
What are your goals?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Be innovative
Business growth
Attract internal talent
Be more agile
Brand awareness
Build and manage relevant communities
Challenge the direct hire model
Be more approachable
Goals
Save money
Measure output
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Is there a disconnect between the C Suiteand the rest of the business?
“So I am Chair of the company. I’m totally convinced and I know I need to make the leap. But my staff
seem to be better at this than me”
Have you handed over your keys to the “young’uns”?
2
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Has the recruitment process changed so much that you don’t
know what it is?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Too many systems, not enough process?
Do you know what you wanteach stream to do for you?
All the gear, no idea?
Option Paralysis
3
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Which parts of your business process is recruitment technology good at?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
No Business Process?
4
Have you mapped out what works?
Where in your process wouldtechnology “fit”?
The myth of the 30 second placement
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
How do you report at the moment?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
It needs to have more than an “export” button
Does your CRM integrate with analytics?Add up cost of playing with numbers
Dump the spreadsheet
Is your CRM your analytics buddy?
5
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Do you really need to migrate, or do you simply need to re-engage?
When was the last timeyou trained your staff?
How do you reward good behaviour?
Does sales = admin?
Re-engage and Train
6
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Do you know what you want your technology to do?
Give it a job
Aim high! But be realistic (phones don’tmake placements, people do)
Lack of Expectation?
7
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Any tech in your business you really rate?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Was there one before social media?
People and processes makeplacements, not systems
Blend your approach – fix your problem
Assuming there is a silver bullet
8
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Any tech in your business you’d bin if you could?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Have you outgrown your tech?
When did you last stand outside of your business and look in?
Did you buy a dud?
It’s not you, it’s me!
9
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
What % of your traffic is mobile?
What % of your traffic is social?
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Forget mobile at your peril
Have a practical social media strategy – stop ticking boxes and get engaged
It’s only going 1 way
Your website is the “be all”
10
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Takeaways
Get your goals and strategy before you get tactical Stop distracting – get some process Take responsibility – it’s not hard Get analytical Choose kit which solves your problem Have you outgrown your tech? Respect what you have (re-engage and re-train) Have realistic and positive expectations Get jiggy with mobile web and social media!
barclayjones.comRecruitment Technology and Social Media for Recruiters
#RecNet
Questions??