Lisa HillBrian PerryJenni Aaker
“I created Gap with a simple idea: to
make it easier to find a pair of jeans.
We remain committed to that basic principle.”
• Don Fisher, Gap Inc. Founder and Chairman Emeritus
Expressing Personal Style
Show who you are through what you wear
GAP Advertising uses Stars to emphasize this point
They are artists, athletes, musicians: famous for what they do, who they are.
They are individuals, and like them, we should let who we are shine as well.
GAP clothing helps us do just that
Fall into the Gap
-Casual clothing and accessories--Some Lotions, Chapsticks, Candles, etc.-
“Gap offers iconic
American style to
customers of all ages.”
Who falls into the Gap?
• Middle income
• Children, Babies, Men, Women
• People having classic, casual style
• People who like to shopTerrence Howard Does
Gap Inc. Brands
History• 1969 Founders Doris and Don Fisher open the first
Gap store in San Francisco, Calif.
• 1976 Gap goes public, offering 1.2 million shares of stock on the New York and Pacific Stock Exchanges.
• 1983 Gap Inc. acquires Banana Republic — then a two-store safari and travel clothing company.
• 1986 The first GapKids store opens in San Mateo, Calif.
• 1987 The first Gap store outside the United States opens in London, England, on George Street.Gap Inc.
History• 1990 The babyGap line is born, debuting in
the GapKids store in San Francisco, Calif.
• 1994 Old Navy opens its first store in Colma, Calif.
• 1997 Gap opens its Online Store at gap.com.
• 2006 Gap Inc. launches its first online-only brand, Piperlime, offering a fresh shoe shopping experience.
Sustainable Design• Sustainable Products
• Cotton– Better Cotton Initiative– Organic Cotton
• Packaging
• Store Fixtures
• Buildings
Strengths• Very recognizable brand
name• Diverse selection• Easy online shopping• Very involved with public• Located all around the
world• Strong celebrity
endorsements
Weaknesses
• Located at malls or large outlets
• Basic, Repetitive pieces
• Competition with sister brands
• Competitors• American Eagle,
Abercrombie, and J. Crew
• Becoming too basic
Threats
Opportunities
• Taking part in the product (RED) campaign
• Online expansion
• Sustainable business practices
Locations
• Malls• Strip Malls• Outlets• Over 3,000 Worldwide• Closest in Woodburn and Eugene (Old
Navy in Albany)
Referenceswww.gapinc.com
www.gap.com
www.imediaconnection.com/content/2024.asp
Images found on various websites using google images
Videos from youtube.com
Thank You.