Recruiting Solutions Recruiting Solutions Recruiting Solutions
Leveraging LinkedIn for Good
Chicago Counts June 9, 2012
How can LinkedIn help me
advance my non-profit’s mission?
2
Objective of today’s session
What I’ve prepared for you today
Why use LinkedIn
Tips for Non-Profits
Q&A
Daniel Hartman Sales Development Manager
LinkedIn | Internet | Greater Chicago Area
Connections: 500+ | Recommendations: 14
Top 3 Take-Aways:
1. Recruit Board Members
2. Volunteer & Causes section
3. Nonprofit Groups
LinkedIn’s mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity
The Professional Network Over 60% of members are international
*as of March 31, 2012
5
2 4
8
17
32
55
90
2004 2005 2006 2007 2008 2009 2010
LinkedIn Members (Millions)
160M *
82% Fortune 100 Companies
use LinkedIn to hire
*
Company Pages
>2M *
Professional searches in 2011
~4.2B
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world
LinkedIn for Good’s Mission
Nonprofits on LinkedIn
3,682,432 nonprofit professionals
117,000 nonprofit organizations
8,582,445 followers
Tips for Nonprofits
Build your brand (Profile page) / (Company pages)
Find talent – Volunteers & Board (Advanced search)
Gain knowledge and insights (LinkedIn Today, Groups)
Build Your Brand
10
Establish your professional brand
Adding the Volunteer/Causes Field
http://www.linkedin.com/profile/edit-volunteering-combined
Create a presence on Company Pages
Send updates to your followers
Leverage “Products and Services” section for
recommendations
Find talent for free
Find (free) Talent
Power of Advanced Search
Gain knowledge and insights
Thought Leadership through LinkedIn Groups
Awesome Nonprofit Groups
LinkedIn Nonprofit Solutions
Chronicle of Philanthropy
BoardSource
VolunteerMatch
Social Media for Nonprofit Organizations
NTEN
Many, many more!
Information you need to
know
From your trusted
network
To make you better at
your job
LinkedIn Today: Nonprofit Section
Case Study: Goldie’s Place
23
Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drives posts virally
to the right candidates
26 qualified applicants in 30 days
Filled 2 Board seats with senior executives in Operations and
Marketing
“With LinkedIn, we made more connections with local leaders in 2
weeks than what has taken years of relationship-building in the past.
LinkedIn is our lifeline to the business community.” – Johanna Dalton,
Executive Director, Goldie’s Place
Recap of Tips for Nonprofits
Build your brand
– Volunteer & Causes section
– Company pages
Find talent – Volunteers & Board
– Advanced search
– Post a job
Gain knowledge and insights
– Groups
– LinkedIn Today
Resource Center
Learning Center: http://learn.linkedin.com/nonprofits
Search for “LinkedIn” on Ventureneer.com
LinkedIn Today: http://www.linkedin.com/today
Update your Volunteer & Causes section
http://www.linkedin.com/profile/edit-volunteering-combined
Create your company page: see handout
Questions?
