Introduction/
Company Overview
May 2011
CONFIDENTIAL – DO NOT FORWARD
• Company Overview
• Why Signup Ads?
• A Proven Platform
Contents
Company Overview
To create the most effective performance advertising platform
since cost-per-click by leveraging Signup Ads to deliver
quantifiable ROI to advertisers, meaningful new revenue to
publishers, and a 100% opt-in experience to consumers
Mission
The Leading Social, Mobile & Email Acquisition Platform• Bringing F1000 brand budgets into performance marketing
• 4 patents filed (data transfer for signup ads, in-banner signups, mobile signups)
Big Growth & Big Customers• Adding 70,000+ new signups per day
• 33 million signups since inception
Employees and Offices• 56 Employees
• Headquartered in NYC with development facility in Bangalore
Executive Team• Involved in online advertising since inception
• Senior roles at About.com, Amazon, CBS, IBM, and Time Warner
Investors• $14MM VC raised from RRE, New Atlantic and Greenhill SAVP
Snapshot
An entirely new kind of ad unit• Convert impressions and intent into engaged users
• Positioned at the intersection of social, mobile, and email
A win/win/win situation• Advertisers only pay when consumers signup
• Publishers generate eCPMs up to $200
• 100% opt-in experience for the consumer
A significant improvement over CPC• Advertisers only pay for true engagement, not clicks
• Consumers never leave the site or app
What Are Signup Ads?
What People Are Saying
“New York City’s 10
Hottest Tech Startups”
“We acquire more than half of
our new subscribers through Pontiflex.”
“People acquired through
Pontiflex were more engaged
than even organic sign-ups.”
“Pontiflex has changed the face of
mobile advertising .”
“A less intrusive experience
than a takeover ad that might
click the user into a slow
loading mobile screen.”
“Pontiflex AppLeads is a
game changing solution.”
Why Signup Ads?
Because the Online Ad World has Changed
Online advertising has moved from
a traffic-based ecosystem to one
that is user-driven, based on
engaged consumers and their data.
600+ million users
150+ million users
46 million users
Email: 2 Million Users
Facebook: 350,000 Users
Twitter: 25,000 Users
5 million+ moms12 million plus email
subscribers
Now, Success Is Based on Actual Users
Who Will Win?
Advertisers who leverage this new
environment to create ongoing
conversations with consumers
Publishers who can deliver engaged
consumers to their advertisers in a
100% opt-in, privacy compliant way
A Big Idea
CPLSignup Ads
Engaged Users
Banners
ImpressionsCPM
ROI
AdWords
ClicksCPC
A Proven Platform
F1000 Brands Are Using Signup Ads
Top Web Sites Are Running Signup Ads
Leading Apps are Running Signup Ads
A market-maker
• Hundreds of developers signed
• 115+ million app downloads to date
True cross-channel integration
• Opt in via mobile
• Follow up via social and email
Rapid deployment
• Live with iPhone and Android
• Tablet SDK launching this month
ESP Partnerships: Closing the ROI Loop
Integrated with all of the industry leaders
• A critical element to creating a branded performance platform
• Provides seamless tracking of campaign effectiveness
Unique in the industry
• Rapidly becoming a significant sales channel
• “Grow my customer base” functionality within the ESP UI
Thank you