WOMEN EMPOWERMENT & ECONOMIC GROWTH
LEILA BEN GACEM
www.bluefish.me
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GENDER GAP IN MENA REGION
Literacy rate Life expectancy
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WORLD BANK GENDER DATABASE
Workforce Participation
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24%WOMEN’S PARTICIPATION IN
WORKFORCE IN MENA REGIONLOWEST IN THE WORLD
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WOMEN FINANCIAL INCLUSION
IMPROVES HER DECISION MAKING
IMPROVES HER ACTIVE PARTICIPATION IN CIVIL SOCIETY
CONTRIBUTES TO ECONOMIC DEVELOPMENT OF HER COMMUNITY
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• Women financial inclusion; dormant human potentials were converted into decision makers, they are now bankable, and invest their income to develop new products, create jobs and grow their economic contribution to their community
• Community perception of entrepreneurship transformed through role model artisans that inspire community into taking their destiny into their hands rather than wait for the government job.
• Irréversible self-awakening with a snow ball effect…
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WHY DO GENDER ECONOMIC GAPS PERSIST?
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WOMEN ARE NOT PART OF SOLUTION DESIGN
GENDER;DEVELOPMENTAL & SOCIAL
WE ARE NOT LISTENING; WE KNOW BETTER!
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BOTTOM UP APROACH FOR
MORE SUSTAINABLE
SOLUTIONS
DESIGN INITIATIVES &
POLICIES WITH TARGET GROUP
NOT FORSolutions
Family obligatio
ns
Social factors
Cultural factors
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ECOSYSTEM
Create an enabling
environment
Create opportunities for people
to seize
Create conditions for people to florish
Respect
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WOMEN
most under utilized economic growth
agentAR-CSR 14
