Leading with & Leveraging Social Media
How to be effective & efficient while keeping up with new tools
Jess Creach
How do I use social media efficiently?
How do I use social media effectively?
How do I keep up with new tools & trends?
“Social media is all about conversations that center around
user-created content.”
Leverage Social MediaEric Sheninger, Principal at New Milford High SchoolNY Times (1/3/12)http://www.nytimes.com/roomfordebate/2012/01/03/the-frontier-of-classroom-technology/leverage-social-medias-potential
How do I use social media efficiently?
All added communications
need to be part of a larger
communication loop – don’t use these tools in
isolation
How do I use social media effectively?
Successful implementationWhat are your goals?
Who is your target audience?
What tools do you want to use?
What type of content do you want to share?
What resources do you have available?
Successful management
Successful management
Successful management
Successful management
COMITTMENT( )
Measure & reflect
Successful management
(& adapt)
Be ready to engage
Successful management
How do I keep up with new tools & trends?