Le Monde Group conducts the new
generations in their understanding of a
world in transformation
Le Monde Group
Proposes journalism at very high levels of expertise and
writing
Supports a rapid pace of innovation and development
Takes a permanent look at the transformation of uses
=
28 MILLIONSof readers interact with our
contents every month
1,3 MILLIONSubscribers
893 JOURNALISTS
30 MILLIONS
OF SOCIAL READERS
16 MILLIONS of print readers
125 000 ENTRIES for Le Monde group’s
events
1ST NATIONAL
NEWSPAPER2,7 M of readers
everyday
Your teen have read Le Monde too
Le Monde’ subscribers on Snapchat *
THANKS YOU TO OUR YOUNG READERS
Le Monde Group
Powerful brands
16 million unique viewers/month1,4 million UV/month on the app
3,5 million unique viewers/month 8,4 millions unique viewers/ month
10,7 millions unique visitors/ month
19,7 millions unique viewers / month
1,4 million unique viewers/ month 12 millions unique viewers/ month
Mediametrie internet global – November 2018
Video : Players – Average S1 2018
Leader on live news An influencer power Enlighten/debate/fight/live
The ultimate social brandOpenness on the world The n°1 French radio broadcast group
A powerful and premium offer
1 FRENCH INTERNET USER OVER 2
26 MILLION(1)
unique viewers each month4,1 MILLION(1)
unique viewers every day
72%(1)
Of the digital audience is mobile
2/3(2)
PremiumsTop Managers
And high incomes
(1)Mediametrie Internet Global – November 2018 – M Publicité (2)ACPM ONE Premium 2017, indicator digital 30D, Le Monde Group (3)Video : Players – Average S1 2018
40 MILLION(3)
videos viewed/ monthWebsite, App and Youtube
Our goal is to continuously share the knowledge of
our audiences.
And to make sure they are very engaged with our
brands, our contents, our services, not just "passing".
Our Ambition
Automating, without
compromises on quality
Reduction of the transaction
time to optimize the time for
creativity
Personalized services Direct access to high value
audiences
French Market Overview
Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information
Legacy media
account for 16% of
total Display revenues
French Market Overview
Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information
French Market Overview
Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information
Non Social revenues keep on shifting to programmatic
A non stop evolution
Stopping all
monetization
partners
Development &
integration of formats
monetization: Inread,
Pre-roll, Native
Lazy loading
Measurement of
visibility on our
entire inventory by
IAS
Integration of
the IAS
Targeting
Publisher
M Adex
launch
Integration of
Radio France's
inventories
Header Bidding Amazon TAM
JAN 17
JAN 18
Consolidation of
the DMP Group in
RGPD compliance
Le Monde
website
Youtube PFP
Impacting formats
+ FORMATS IAB
Native Ad
Cover in PG
InterstitialIn app Integrated at the heart of content
30% open by default
70% open
10% sticky
Skin in PGParallaxe
In app
x
The Cover, an exclusive format available on PG
+ 85% of visible impressions (1)
Respects the user’s experienceRespects the 30% exposure by default recommended
by Coalition for Better Ads
22s time of exposure (2)
(1) Integral Ad Science, standard IAB (50%,1s)(2) Active View, on visible impressions standard IAB
NEWS BUSINESS HIGH TECH LIFESTYLE TRAVEL LEASURECULTURE
Back to context
40 MILLIONS
unique profilespages viewed
TimeSpent
Frequencyof visit
Products
Provenance Device Browser
TECH CRITERIA
BEHAVIORAL CRITERIA
CRM CRITERIA
RFM AB Gender Age
Behavioral Focus
Which Data
A Global DMP
A technological display & video platform
DMPSSP
WEB 3 SCREENS APPLICATIONS WEB
SSP
WEB 3 SCREENS
VIDEO
A qualitative inventory
100% of our websites are certified for display and video
The certification committed for responsible advertising practices in France
100% trust
Brand safety Visibility Fraud UX Personal DATA
Visibility : IASCompletion rate : DFP*Standard IAB : 50%, 1s / **On visible imps. / ***Instream basis 20s, standard IAB : 50%, 2s
Average visibility : 65%*
Average time of exposure : 16s**
vs market : 11,87s on desktop & 9,20s on mobileBarometer S1 2018 by IAS
Efficiency of programmatic advertising
Average visibility on video : 70%***
Average completion rates : 70%
100% of the inventory audited by
100% brand SafetyFraud < 1%
Set up of the
lazy Loading on all our inventory
Moving to PFP
A performing and unique techno base able to catch, stock and analyse navigation data
A coherent and continuous experience among our formats
Le Monde
Optimized web performances « Intelligent » recommendation zones
Paid content exposure on the homepage
Le Monde website redisign
Le Monde website redisign
Le Monde website redisign
Ad tech
Programmatic via a maximum eligible formats
Video
A strategy based on growth factors
A better use of the exposition time on the website
Le Monde
SubscriberNon-Subscriber
Sticky formats
Premium spots
A total control over the present advertisers
No open auction
Different formats availableMasthead and 300*600 on the Home Page
Cover (only on Mobile)
A new lever of monetisation19% of the website viewed pages
Take away
• Take control of your inventory
• Stay tuned to the market
• Programmatic doesn’t mean automatic, invest in your teams too
• Leaving late does not mean staying late