KOREA
March12-19, 2017
Trip Organizers
Joy Kang (G18) Aeri Kwon (H18) Megan O’Keefe (17)
Half the Population has Identical Surnames
People with the same surname can’t marry each other
True or False
Koreans believe in the influence of Blood Types on Personalities
김 K I M이 L E E박 PARK최CHOI
Half the Population has Identical Surnames: The
official report by the National Statistical Office, Out of 40 million 5 surnames 46% Kim, 21% Lee, 14.8% Park, 8% Choi, and 5% Chung.
People with the same surname can’t marry each other – it was TRUE until 2005
True or False
Koreans believe in the influence of Blood Types on Personalities
T R U E F A L S E T R U E
Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460
Adultery was Illegal until a few months ago
Asian Medicine dictates what people eat twice a year
Google is the most popular search engine in Korea
True or False
Adultery was Illegal until a few months ago
Asian Medicine dictates what people eat twice a year
Google is the most popular search engine in Korea
True or False
T R U E F A L S ET R U E
Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460
Banchan Mentality is a reason why Google isn’t doing well in Korea
Forget complex algorithms, many Koreans will tell you the reason why they won’t use Google: it simply doesn’t understand them. Koreans are generous by nature: if you’ve ever had a Korean meal, you know that people put everything on the table, and that means lots of ‘Banchan’. ‘Banchan’ refers to the (numerous) side dishes that come with a meal in Korea.
And that extends well beyond the world of food: understanding Korean’s Banchan mentality is a full component of a firm’s marketing strategy in Korea. It is one reason why customer service is so high, with companies freely handing out samples just to draw customers into the store. Similarly, people like to have everything at a glance: Google, with its a simple layout, never appealed to Korea. By contrast, the most popular search engines, Naver or Daum, feature everything from top news, the weather, shopping products or the newest movie releases on the homepage.
True or False
Where is Korea?
NEW YORK SEOUL
WHY
KOREA?
We will visit Korean traditional Gyeongbokgung Palace, which defines a sense of timeless beauty and culture of ancient Korea and is located in the heart of seoul. The palace is arguably the most beautiful, and remains the largest of all palaces in the city.
OVER 5000 YEARS OF HISTORY
We will also visit Korean traditional Bookcheon Village and Insadong; there are
100 galleries in the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street."
We will visit one of Korea's oldest markets, Gwangjang Market, established in 1905. Taste some of the best Korean street foods such as bindaetteok (Korean pancake) and shop among vast selection of vendors selling textiles, silk, hanbok (traditional Korean dress), vintage clothes, and more!
AMAZING FOOD
Korean Traditional restaurant Tosokchon and have Ginseng Chicken soup, one of the top locals' favorite food.
You will visit DMZ (Demilitarized zone) and enter NORTH KOREA. DMZ is the defactoborder barrier that divides the North and the South (Observatory, Incursion tunnels, etc.)
ONLY DIVIDED COUNTRY IN THE WORLD
Night life & drinks - OCTAGON club, ranked # 1 in Asia and # 3 in the world by Passenger 6A (above Spain's Ibiza, UK's Ministry of Sounds, and Brazil's Green Valley)
HARDCORE PARTYING ENVIRONMENTOCTAGON – RANKED #1 IN ASIA, #3 IN THE WORLD
Visit the stunning Zaha Hadid-designed Dongdaemun Design Plaza, voted as the top 10 places to visit by the Times. Go on a shopping-spree at Dongdaemun Market, a large fashion district consisting of over 20 shopping malls and traditional markets, and shop the latest trendy fashion items! Dinner - Network and bond with CBS alumni and admits over a few drinks of 'so-mac' (soju and beer cocktail)
SITE SEEING
Samcheongdong tour; Samcheongdong street is lined with cafes, museums, antique shops and a number of famous art galleries.
Visit Korean traditional Bookcheon Village and Insadong; there are 100 galleries in
the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street."
INSADONG
Take a stroll down the Cheonggye Stream, a 11km stream that runs through downtown Seoul, also known as the oasis of Seoul.
CHEONGGYE STREAM
Take the cable car up the Namsan mountain to N Seoul Tower and enjoy a breathtaking view of Seoul. Take photos at the "Locks of Love," thousands of padlocks attached to the fence by romantic Seoulites.
NAMSAN
Han-River
Brunch at Garosugil with other CBS admits and alums. Walk around Apgujeong area.
FASHION STREET
COMPANY VISITS*
TECHNOLOGY/ START UP, MEDIA & ENTERTAINMENT, RETAIL LOGISTICS, FINANCIAL
*Tentative and subject to change
YG ENTERTAINMENT – PSY, BIGBANG, 2NE1, BLACKPINK, WINNER, ICON ETC.
MEDIA & ENTERTAINMENT
CJ ENTERTAINMENT – MNET BACKSTAGE
MEDIA & ENTERTAINMENT
SAMSUNG HEADQUARTERS – SAMSUNG SEMICONDUCTOR FACTORY VISIT
TECHNOLOGY/ STARTUPS
MangoPlate (Yelp-style review company), MEMEBOX (K-beauty leader cosmetic e-commerce)
TECHNOLOGY/ STARTUPS
AMORE PACIFIC, LOTTE DEPARTMENT STORE, COEX MALL, COMMON GROUND, SHINSEGAE, KOREA EXPRESSE
RETAIL & LOGISTICS
KEB HANA, KRX, KOREA BANK, MIRAE ASSET, HYUNDAI CREDIT CARD
FINANCIAL
Tentative Itinerary
Day 1 (Sunday): Incheon / Seoul- Arrival in early morning. Travel to our hotel in Seoul- Cultural visit: Gyeongbokgung (royal palace), National Museum of Korea- Social: Garosu-gil, Gang-nam (Apgujung, Chungdam, Gangnam Station)
Day 2 (Monday): Seoul- Company Visits- Group dinner in Seoul (Dadam Restaurant: Traditional Korean AND BBQ)- Social: Dongdaemun night market, street food, food tent.
Day 3 (Tuesday): Seoul- Late afternoon: Free time – split into smaller groups (Samcheong-dong / Gahoedong- Bukchon Village / hanok)- Dinner/Social: Namsan Tower (N-Grill)- Alumni night reception
Day 4 (Wednesday): Seoul- Company Visits- Dinner/night event
Day 5 (Thursday): Seoul- Company Visits- Before dinner: Watch MCountdown (Korean weekly music chart and live concert tv show)- Social and Dinner: Hongdae area (Hip college town in Seoul)
Day 6 (Friday): Seoul / Incheon- Company visit- Free time: Hannam, Yongsan tours- Dinner: Itaewon- Social: Itaewon nightlife outing
Day 7 (Saturday): Seoul- JSA tour (10:30am – 3pm).- Free time – Boulevards, Itaewon, Gangnam etc.- Social: Karaoke, Club (Octagon)
Day 8: Travel to Incheon- Departure
When? - Arrive by Sunday (3/12) and return by Sunday (3/19)- You must attend the entire tour
What are they like? - Intense! A mix of business and cultural visits. - ALL company visits are mandatory - Expect approximately 8 visits throughout the week
What is included?
- Hotels 4-5*, local transport, most cultural activities and meals are included.
- Cost: $700-$1000 (partially sponsored by Lotte Chairman Dong Bin Shin ‘81)
Who goes? - 40 student participants including 3 organizers and 2 J-Term ‘18 students- Only full-time Business School students (no significant others)- All tours include a faculty member (TBD) and some may also include a staff member
Financial Aid- Students with balances on their accounts are unable to participate in Chazen Study Tours.
General Chazen Tour Info
How? - You can bid here: https://chazentours.gsb.columbia.edu - Bidding: November 10, 2pm - November 17, 4pm, Results
released on Friday, November 18 by noon - Successful bidders will receive an email to pay a $500 non-
refundable deposit within 48 hours in order to secure their spot
Unsuccessful bidders will be placed on a waitlist (based on bid amount). If a student gets a spot on the tour, he will be charged this bid amount.
Zero-point waitlist is available for those who don’t have bid points on a first-come, first-serve basis: http://bit.ly/2ekGoXr
NOTE: Chazen Study Tours may be cancelled due to low enrollment or other issues that would make the tour non-viable (a full refund of costs and bid points will be given if a tour is cancelled by Chazen)
General Chazen Tour Info
Questions? Please reach out to:
Aeri Kwon, Class of 2018
Student Contact