© 2014 Adobe Systems Incorporated. All Rights Reserved.
Klaasjan Tukker - Adobe Systems | @ktukker - [email protected] Magazines - The End of the Beginning…
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeMAX
SMARTPHONE
DISH WASHERVCR
PC
CELLPHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
1910
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
33%
50%
75%
90%
10%
Asymco
Technology Adoption
5
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile vs. Desktop
6
Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12
PCs
Tablets
Source: Apple, Google, IDC, Enders Analysis
Jun-13
200
600
1,000
1,400
1,800
iPhone & Android Smartphones
Estimated global install base (m)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Media Consumption
7
2010 2011 2012 2013
Mobile
Desktop
Source: eMarketer, April 2014
2014
3%
7%
11%
16%
24%
20%Share of time spent consuming media
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Apps Continue to Dominate the Mobile Web
8
Source: Flurry Analytics
MOBILE WEB
APPS
Jun 2014
14%
86%20%
80%
Jun 2013
Time Spent
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeMAX9
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Article-centric: Publishing More Frequently Increases Time-spent
10
Aug
20
13
Source: DPS Analytics
45
90
135
180
Monthly minutes per unique user
July
20
13 Sep
2013 Oct
20
13
Now
20
13 Dec
20
13 Jan
2013 Fe
b 20
13
Mar
20
13 Apr
20
13
May
20
13 Jun
2013 July
20
13
TOP WEEKLIES
TOP MONTHLIES
TOP DAILIES
V
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Today’s Reading Experience
11
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content first - Article Centric
12
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Title Text
14
Digital Publishing Suite
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.