C A M P A I G N
T E D B A K E RPREMIUM SALE IDENTITY
Sale branding for Ted Baker Pashion, which is Ted’s premium store in Westfields. This store needed
different sale branding to the mainline stores in order to appeal to the higher-end customers.
The main sale campaign was based around fishing, so I created a new identity, keeping the fish theme
present. The window features a raffa backdrop with vinyl stickers on the window. This then also wentonline and accross all other digital platforms too.
3655
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5454
3655
2960
600
3300
1500
5454
UP TO
20% OFF
C A M P A I G N
T E D B A K E RPREMIUM SALE IDENTITY
Sale branding for Ted Baker Pashion, which is Ted’s premium store in Westfields. This store needed
different sale branding to the mainline stores in order to appeal to the higher-end customers.
The main sale campaign was based around fishing, so I created a new identity, keeping the fish theme
present. The window features a raffa backdrop with vinyl stickers on the window. This then also wentonline and accross all other digital platforms too.
3655
2960
600
3300
1500
5454
3655
2960
600
3300
1500
5454
I N T E R I O R D E S I G N
T E D B A K E RBEIJING ORIENTAL PLAZA
Bespoke wallpaper designs for a new store in Beijing Oriental Plaza, China. The store concept was inspired
around Kings and Queens with elements of classic card and board games along with vintage toys such as nutcrackers. I designed 4 bespoke wallpapers, 3 which followed the same design for the fi�ing rooms and one
repeat pa�ern design for a feature wall in-store.
P R I N T D E S I G N
T E D B A K E RBEIJING ORIENTAL PLAZA
To support the new store opening in Beijing and educate the Chinese audience about Ted Baker
I designed these brand guides, linking with the bespoke store design taking inspiration from playing cards.
T Y P O G R A P H Y
T E D B A K E RIT ’S A WRAP, TED
Typographic lock up for an online editiorial feature.The feature was part of the AW15 season, promoting a range of wrap-up style coats. This went live close to
Christmas so I encorporated a subtle gi� inspired hint.The main part of this brief was to ensure that the
lock up sat well over the selected image.
A R T W O R K I N G
T E D B A K E RONCE UPON A WISH
This is a pop-up display for Ted Baker’s Once Upon a Wish in De Bijenkorf, Amsterdam. The pop-up sold
Christmas accessories, like bags and purses. Keeping it British I came up with this pop-up card
inspired design. It is meant to simulate being cut out of paper, that is why everything is white with the rose gold
behind. I artworked this all up myself.
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5900
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3100
A R T W O R K I N G
T E D B A K E RONCE UPON A WISH
This is a pop-up display for Ted Baker’s Once Upon a Wish in De Bijenkorf, Amsterdam. The pop-up sold
Christmas accessories, like bags and purses. Keeping it British I came up with this pop-up card
inspired design. It is meant to simulate being cut out of paper, that is why everything is white with the rose gold
behind. I artworked this all up myself.
T R P O G R A P H Y
T E D B A K E RHAWAII ALA MOANA MALL
Ted Baker’s Hawaii Ala Moana Mall store design was influenced by Hawaiian shirts, linked with the fact that Ted started out as a shirt maker. The front of the cash
desk was filled with co�on reels. I created these bespoke co�on reel stickers which were stuck onto
the front of each reel. These then got made into coasters to be used around head office.
R E P E AT P AT T E R N S
T E D B A K E RHAWAII ALA MOANA MALL
Ted Baker’s Hawaii Ala Moana Mall store design was influenced by Hawaiian shirts, linked with the fact that Ted started out as a shirt maker. For the fi�ing room wallpapers I worked as part of a team to simulate a
shirtmakers workspace. I created a series of bespoke pa�erns inspired by traditional Hawaiian
shirts but with quintessentially British twists.