Innovation –
Real-time @KimGarretson
Luci – adapting a real-time mobile visual aggregation/curation platform to journalism
Target uses Luci with its agencies, real-time photo shoots and trend spotting travel teams
Pre-set tags with analytics parameters arrange images for curation, display, audience viewing
NewsGuru: real-time credibility scoring engine from 30 million social profiles drives tablet/smartphone news reader
Audience has real-time tool to react to how souces are scored with their own scoring
ClickFuel has integrated 80 mobile/digital marketing technologies for media ‘real-time’ experimentation
ClickFuel 2.0 will add Innovation Marketplace for startups to integrate on FuelStation via an SDK
: Publishers
Multi-Browser Compatible
With Roost you can broadcast new content,
breaking news, and advertising to your readers
with desktop push notificationsQ 1
next
Multi-Browser Compatible With Roost you can broadcast new content, breaking news, and advertising to your readers with desktop push notifications
E a r l y a d o p t e r s o f d e s k t o p p u s h
roost.me P. 01
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V i s i t o r f o l l o w s p u s h n o t i fi c a t i o n
Visitors returns to site via push notification
Visitor opts in
Visitor receives push notification
roost.me P. 03
A u t o m a t i c a l l y N o t i f y U s e r s o f N e w C o n t e n t
Roost automates push notifications whenever you publish new content
BBC NEWSNatoʼ’s Afgan death toll mounts.
roost.me P. 04
S e n d M a n u a l A l e r t s
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S h a r e P r o m o t i o n a l O f f e r s
roost.me P. 06
R e v i e w P e n d i n g N o t i fi c a t i o n s
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G e n e r a t e r e t u r n v i s i t o r s
S e n d a
C r e a t e s o c i a l d i s t r i b u t i o n
roost.me P. 08
C o m p r e h e n s i v e A n a l y t i c s
17.2 % 4 %
0.5 %
T y p i c a l E m a i l M a r k e t i n g
O p t - I n R a t e
E x c e p t i o n a l E m a i l M a r k e t i n g
O p t - I n R a t e
R O O S T D E S K T O P
O p t - I n R a t e
*"Email"marke+ng"opt1in"according"to"Econsultancy"
roost.me P. 09
O p t - I n R a t e
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R o o s t . m e
