By
SivaSuryaVijaya.P
Junior Wisdom
AN INTRODUCTION TO JUNIOR WISDOM
Our Mission
To provide most educative and enlightening material.
To promote "RIGHT THINKING & RIGHT LIVING" among people.
To strengthen "MORAL FIBRE IN THE SOCIETY" .
To help acquire and sustain KNOWLEDGE, SUCCESS, HEALTH & HAPPINESS.
““There are two motives for reading a book One; that you enjoy it; the other, There are two motives for reading a book One; that you enjoy it; the other,
that you can boast about it”that you can boast about it”
– Bertrand Russell
JuniorWisdom
WISDOM PUBLICATIONS IS FOUNDED BY ITS EDITOR Lion.Dr.K.V.GOVINDA RAO IN THE YEAR 1973. WISDOM INTERNATIONAL MONTHLY DIGEST IS PRINTED AND PUBLISHED BY K.V.S.VIJAYAKUMAR IN ENGLISH, TELUGU AND BRAILLE (English) LANGUAGES.
WISDOM is a unique magazine educating, enlightening and entertaining millions of readers at home and abroad. Education, Scientific Innovation, Culture, Religions of the World, life Sketches of Statesmen, Inventors, Heroes, Scientists, Scientific and Technological Development, General Knowledge, Self-improvement, Health and other man-making subjects are covered.
WISDOM consistently, in the middle of December, year after year, awards forty or more individuals drawn from a cross-section of the society for their extraordinary talents and exemplary achievements. “Star of India”, “Sangeeth Rathna”, “Seva Rathna” … are some of the prestigious awards.
Started in January 1973 with a
print order of 1,000 copies the
combined circulation has reached
1, 05,000 copies within 37 years,
an unprecedented growth
indeed.
"RATHNA & RAO WISDOM
TRUST" is formed as Sister
Institution of WISDOM
Publications. During every
"WISDOM AWARDS FESTIVAL"
"RATHNA & RAO WISDOM
TRUST" donates to deserving
charitable institutions for
medicines for the benefit of the
underprivileged people of our
society.
Overview
JuniorWisdom
Situations
In Chennai there are 1389 schools and overall Tamilnadu there are 48358 schools.
in both rural and urban areas 90% of schools are not having the awareness of wisdom International Digest.
Books are not available in all the bookstore wisdom books is only available for particular 800 agents.
Two third of children are using internet for their learning.
70% of children using internet at home and 56% of children using internet at school.
PARENTS
Mostly e-mail and web for research
DO YOU KNOW HOW YOUR CHILD USES THE NET?
WE NEED TO BE INVOLVED IN OUR CHILDREN’S ONLINE ACTIVITY, VALIDATE THEIR SKILLS & LEARN FROM THEM
YOUNG PEOPLE Interactive chat,
IM, Music, Games,
ADULTS + CHILDREN USE THE NET IN DIFFERENT WAYS
KNOWLEDGE Many children pick
up technology quicker ! HELP YOUR
CHILDREN TO UNDERSTAND THE CONTEXT
TECHNOLOGY IS THROWING UP NEW IMPORTANT SAFETY ISSUES WHICH CHILDREN MAY NOT SEE
WISDOMUnderstanding
how to behave in a virtual world
THE DIFFERENCE BETWEEN KNOWLEDGE + WISDOM
IN SCHOOL
Generally supervised, protected and monitored
WE NEED TO DO MORE THAN
SUPERVISE- WE NEED TO HELP
EDUCATE
CHALLENGE =to ensure that children are
safe wherever they use the internet.
OUT OF SCHOOL
Often no filtering, supervision or
monitoring
SUPERVISED/UNSUPERVISED ACCESS POINTS
Junior Wisdom
Problems
Children are spending more time
on tv and playing games. So 74% of
children having reading problems.
Lot of School homework so they are
forcedto study only subject
books and no stoptuition for children.
Parents don't have aware
about which book is good for their children
knowledge and where they can buy the same. Reduce of
spending cost for booksProblems
Parents not having time to spend with
their children.Because they are
busy with their work.
Solutions
Persona
A description of a representative user (a pretend person who represents a type or group of users)
Personna's tell us
Who the users are
What are the activities they wish to perform
Why they might use/buy/wear/visit our product ie., their motivations
How our product/service fits into the context of their life.
Sanjana.P Studying 6th standard in St.Joseph matric Hr
Sec School, chennai.
Age: 13
Sanjana.PAbout:
Sanjana is a very nice girl. She only holds the first rank in her school. Sanjana like her school friends and teachers.
Entertainment:
She always likes to collect a stamp. She have more interested in sports and reading some knowledge books. She also like to learn more general knowledge books. she likes to watch TV
Favourite programs:
Chutti TV, pogo
Favourite book: Wisdom, Chandmama, gokulam
Favourite Snacks
Chocolate and ice cream