MOBILE APPSOpportunity or Risk?
@jonathant
Jonathan Tarud
START OF A NEW
ERA
THE REVOLUTION IS OVER
ONE BILLION SMARTPHONES!
WE HAVE A
WINNER
WINNERS FOR NOW
STARTUPS = GROWTH
HIGH GROWTH, VERY LITTLE REVENUE
COMPANIES NEED REVENUE
RISK 1: MONETIZATION
45.6 BILLION APP DOWNLOADS IN 2012
MONETIZATION
89%
11%
Free Paid
10%
90%
More than $3 USDLess than $3 USD
MONETIZATION TYPES• Subscription
• Free
• With ads
• In feed ads for social apps?
• Banners suck
• In app purchase
• Paid, one time fee, but no upgrade ;(
One dollar in iOS, 24 cents on Android
THE BIG GUYS
14% of Revenue17% of Revenue
RISK 2: DEVELOPMENT
DEVELOPMENT COST 2-3X•Web back end
•Open up an API
• iOS native
•Android native
•HTML 5 mobile web
No shortcuts allowed
ANDROID FRAGMENTATION• Android: 100 devices?
• Less than 2% running the latest version of OS
RISK 3: ITERATION SPEED
APPROVAL TIMES
Text
Build an MVP fast. Pivot if necessary.
24 hours
8-15 days
APPROVAL TIMES
?
• Fast release cycle
• Cheaper, less code
• Truly multiplatform
• Access to geolocation
• Photo uploads
The good
The bad•No push notifications
•No geofencing
•No access to address book
•Limited user experience
QUESTIONS?• @jonathant
• CEO at Koombea
