“ What I have learn’d in 10+ years of online fundraising in 55 minutes ... “by Jason Potts aged 42 and a quarter
• Geek‐free workshopPlease ask if it doesn’t make sense! But only in Vulcan ☺
• The interweb =Generic term for websites, intranets, extranets, microsites, email, mobile apps, SMS, MMS ...
• Why is the interweb important?
• What’s the interweb all about for charities?
• What I av learn’d 1#
Connecting and engaging huge numbers of people globally or locally (really cheaply) around pretty much anything ...
Instigated by you or not!!!!!!!
• What does a good interweb experience look like?
Thanks to:
Thanks to:
Thanks to:
• What I av learn’d 2#
A good interweb experience does stuff (hopefully not too much stuff)... And it does it really simply (usability)
• What’s Social media ever done for us?
• The story of an application...
• And when it does this ...
• and this ...
• It will be really really cool ... (oh and useful ☺)
• What I av learn’d 3#
Social media is central to your interweb strategy ... Whether its embracing your audiences creativity or connecting like minded individuals around something they care about or helps them do stuff ...
• The rules are being changed!!!
Thanks to: Premal Shah, President, Kiva
• What I av learn’d 4#
Sites like Kiva.org are raising the bar in‐terms of proximity to the cause, transparency of donor care and integration of social media
You can even make your web strategy projects and overall philosophy transparent – wikis and beta development
• Even an elephant can get a date online!
• 50% increase in adoptions
• What I av learn’d 5#
It is possible to fundraise online and have some fun!!!! ☺
Men and women are different
• Barbies in Canada
• What I av learn’d 6#
It can be really simple to integrate new media into your fundraising if you want it to be ...
• Actions speak louder than words
86%
95%
33%
69
11
2
4
13
3
56
12
1
3
24
4
Frequency of internet use (%)
Weekly
Daily
Monthly
Less than monthly
Not at all
Don’t know
0
2
11
30
52
3
0
0
3
20
65
9
Weekly
Daily
Monthly
Less than monthly
Not at all
Don’t knowhow often
Members Non Members
Visited National Trust’s Website (%)
Only 2,000 of
9,000 pages visited
• What I av learn’d 7#
Developing a cross‐organisational interweb strategy is really hard so get plenty of evidence before you start
• What I learn’dlast week
• What I av learn’d 8#
It can be really simple sometimes ...
Website Social network @leneva Blog Website Social network @leneva Blog
Thanks for listening ...