[the other]
Creative Copywriter
Tater Tots® are the one side dish that everyone wants and no one wants to share. Ore-Ida® takes not sharing seriously.
As much as we want Tweens to have their own tots, we want them to enjoy every bite!
Munchie Baker®The Munchie Bakers® bake single-servings of Ore-Ida® products.
Each portion comes in a mooch-proof snack pack with access just for one.
A time stamped code is marked on each snack pack, with directions to
visit Play4Keeps.com to unlock their personal footage.
Tezr Taunt® your friends. A screen on the Munchie Baker® invites Tweens to record a video teaser to show they got what their friends don't.
Tweens enter the code at Play4Keeps.com to grab the footage and Tezr Taunt® all their friends.
Tezr Taunt®
Hot Tot Potato Not® & mApp App®
Games & locations are right at �ngertips with phone and PSP games, as long as
those �ngers aren’t busy munching!
Triumph over hunger and friends
with mApp App,®a downloadable
tracker of Munchie Bakers® by zip code.
The Hot Tot Potato Not® App is a hot potato-like interactive group game where Tweens link together and physically pass the potato or when the screen changes to an Ore-Ida® Tater Tot,® they must tip forward and keep the tots to themselves.
HOT TOT POTATO NOT®
33128
2nd avenue+–
34th
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HOT TOT POTATO NOT®
Play4Keeps.comTweens navigate to Play4Keeps.com from their snack packs or banner ads on social networking sites.
Know the CodeOnce Tweens reach Play4Keeps.com they are asked to enter the time stamp from the snack pack, unlocking the Tezr Taunt footage.
Share photos. Not Tots.
Get more at Play4Keeps.com
NOT FOR SHARING.
Web Ads on popular networking sites link to Play4Keeps.com for games and iPhone and PSP apps.
Flaunt your Taunt
Tweens Tezr Taunt®via text message or other social spaces.
Enter Code
Play4Keeps
Mobile & Social
oi-674982
www.downy.com
End of the Iron Age.
Quench your appetite.
From Sunny Delight Beverages Co.
0 calories. 100% Flavor. 100% Water.Fruit2o.com
If water grew on vinesit would totally taste just like this.
Quench your appetite.
From Sunny Delight Beverages Co.
0 calories. 100% Flavor. 100% Water.Fruit2o.com
Seriously, sometimes you want water and grapes at the same time.
Quench your appetite.
Peel-and-eat is so hunter-gatherer.
From Sunny Delight Beverages Co.
0 calories. 100% Flavor. 100% Water.Fruit2o.com
Web Banner Ad:
Here’s the deal. Costco is better than a coupon. Name brand products at wholesale prices makes shopping with a Costco membership a smarter way to save than a stack of coupons.
Costco inserts appear inside the Sunday paper with regular coupons. A removable preview card is attached so savvy shoppers can try before they buy.
Online newspaper readers click to expand a big Costco savings pass.
Banner AdWhen Mint.com and Quickens users log in, a pop up appears as they roll over their “Groceries” section.
Online
Costco replaces the weekly Val-Pak’s usual jumble of coupons with a single pass.
SAVINGS
THERE’S SOMETHING IN IT FOR YOU
Just Got
The Most Convenient
Way to Save
Bigger.
PRSRT. STD.U.S. POSTAGE
PAIDVALPAK DIRECT
MARKETINGSYSTEMS, INC.
Valpak
school
The Creative Circus
2007-2009
Learned to copywrite and
not copywrong.
Universiteit Antwerpen
2005Minor, European Marketing
& Impromptu Travel
James Madison University
2002-2006
BS in SMAD.
(That’s a real thing, the School
of Media Arts & Design.)
extras
Martin Agency Student WorkshopSummer 2006Bit by the ad bug.
Intern CopywriterMedia Link Communications2005-2006Wrote commercials, wrote radio spots and folded thousands of CD cases.
Director of Media and Public RelationsJames Madison University Program Board2005-2006Made the 11PM news regularly and dealt with the demands of 15,000 students who all wanted to be entertained.
b.c. (before college) workSat children, camp couselored, and balloon sculpted my butt offfor a little pocket change.
Community theater’d just for the hell of it.