Mississippi Bricks to Clicks: A Practical Approach to Economic Development Using Facebook Economics 101
James Barnes, Ph.D.Assistant Extension ProfessorDepartment of Agricultural Economics369 Lloyd-Ricks-Watson Building255 Tracy DriveP.O. Box 5187Mississippi State, MS 39762Office Phone: (662) 325-1796Office Fax: (662) 325-8777E-mail: [email protected]
An entrepreneurship Extension program whereby entrepreneurs learn Facebook Economics 101 and how to use social media, blogs, websites and e-commerce solutions to start and grow their businesses.
Mississippi Bricks to Clicks
- Origins
- The Practical Steps
- Some Results
- Mississippi Pilot Program 2013
Mississippi Bricks to Clicks
Mississippi Bricks to Clicks
Mississippi Bricks to Clicks
Mississippi Bricks to Clicks
Goal: 30 entrepreneurs Target: Establish social media and web presence options
for each businessTrack: Facebook ‘Likes’, ‘Friends of Fans’, and Sales
Mississippi Bricks to Clicks
Some Results
Mississippi Bricks to Clicks
Custom Cross Creations
Mississippi Bricks to Clicks
Custom Cross Creations
Mississippi Bricks to Clicks
*August 2012 to Present
Mississippi Bricks to Clicks
*August 2012 to Present
- 15 businesses in the program to date;
- These 15 businesses have a Facebook ‘Friends of Fans’ Network of more than 1.5 million fans
- Businesses are rural- Wide variety of business
types- Continue to measure how
Fans influence sales
Mississippi Bricks to Clicks
Mississippi Bricks to Clicks…
- 10 businesses in Woodville- Begins May 2013- 5 week program- iPads- Social Media, Facebook Economics
101- Measure how social media influences
sales, job growth, etc.
Mississippi Bricks to Clicks
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