Web Redesign – That WorksRelais & Châteaux Jagdhof Glashütte
Web Redesign
A Hotel website needs to perform two separate and distinct
functions: comply with visitors’ search criteria so that the site can be found, and, once found, conform to hotel sales techniques
to drive online reservations.
We present here the complete redesign of the Jagdhof Glashütte
homepage.
An upscale design with integrated marketing strategies and innovative technology...
www.jagdhof-glashuette.de
a website that works!
… that our guests are satisfied with our new homepage. The feedback has been great and co-operation outstanding
“
” It has truly been a pleasure to work with you.“
”
Bookings through the website have increased significantly.
“”
Thank you very much for your invaluable support and for creating such an excellent
new website.
“
”
The website planning, the timeline, design and execution have all been outstanding
“
”Edmund DornhöferOwner & Direktor
At last we have a homepage where
emotion, technology and above all the
content management system dovetail
perfectly.
“
”
Project Goals
‣ Increase website traffic & visitor returns
‣ Increase brand recognition
‣ Boost and increase bookings & revenue
‣ Adopt an analytics strategy (ROI measurement)
‣ Reduce the management costs
Website Goals
‣ Impactful design to build branding & recognition
‣ An active online marketing and Sales tool
‣ Optimal Search Engine positioning
‣ Integrated E-mail Marketing strategy
‣ Optimally user-friendy Online Booking Process
‣ Integrated Social Marketing strategy
‣ Integrated reputation management strategy
‣ Easy Content Management (CMS - System)
Before
After
After
Web Design‣ Personalized Style to show the
Jagdhof tonality - Nature, luxury,
romance and “extras”
‣ Full-screen design & adaptable to monitor size, for maximum impact
‣ View & hide content for enhanced photo viewing
‣ Easy navigation & page layout to
facilitate finding information
www.jagdhof-glashuette.de
Content‣ New emotional photos
‣ Texts with clear and
search-engine friendly
messages based on a unique style
‣ “Call-to-action” text inviting guests to make
reservations or contact
Reputation Management‣ Innovative Integration
of guest comments
on the Rooms pages
‣ Integration of TripAdvisor®& HolidayCheck links
Social Marketing‣ Integration of
Facebook links‣ User-friendly website ‣ Website with sharing
functionality
Online Marketing‣ Integration of an e-mail
marketing strategy‣ Search-engine optimized
website
Booking‣ Fast and easy online
booking integrated in the website layout
‣ Special offers, easy navigation with Days & prices filter
‣ Vouchers for sale online
An extraordinary experience‣ The Jagdhof Princess underlines
the hotel’s spirit of romance and luxury
www.jagdhof-glashuette.deRelais & Châteaux Jagdhof Glashütte
www.positioner.comMarketing & Communication for Luxury Hotels
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