IS FACEBOOK NEWSFEED THE NEW PRIME TIME?
1.2b
from “How Are You”
…to “Where Are You”
Is facebookNewsfeed the New Prime Time?
Let me think about it…
Digital Advertising: 47,5% of total spending expected this year
Every day, more time is spent on Facebook than anywhere else online
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Facebook YouTube Yahoo! Google Pinterest Instagram Twitter Microsoft
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rage
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Desktop Time Spent
Source: comScore Key Measure, US Desktop, April 2013
18%of all time spent on the desktop
Internet every day
Facebook is
14 x dailyAn average user is checking
Facebook mobile app
Raport IDC Always Connected, marzec 2013 r.
Did you know you can reach
~ 2,5 M peopleeveryday?
it’s complicated…
You live in interesting
times…
Mad Men's Ken Cosgrove and Harry Crane stumble upon a MacBook Pro about 40 years before its time.
If Prime Time
is like a date
Newsfeed is like knowing
where he hangs out
Time has not the same meaning any more
Call Us!