IoT and applied Social Capital Theory T h e e x a m p l e o f L i v i n g B r i d g e s P l a n e t
Willi Schroll, strategiclabs Berlin – #IoTweek – IoT Week – London 18th June 2014 – track: Society
What is foresight?
Foresight: A Birds eye‘s view – zoom in & out
Tracking all STEEP sectors ...
IntersecQons & interferences growing massively
Foresight
Technology Society
InnovaQon
Change TransformaQon
Foresight – Emerging Technologies
Technology Society
TransformaQon
... and Emerging Cultures
conflict zone
evoluQon zone entangled systems
I. Foresight perspec:ve on IoT and related drivers
Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/
2014
January February March
$ 3.2 billion
$ 2 billion
First big acquisi:ons in the new tech wave
Measurable acquisi:on ac:vi:es
Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/ (January 2014)
Technology
Society
Economy
Table of content (1)
Analysis of technological key trends and innovaQon fields
Analysis of social drivers, life-‐ and workstyle trends
„Weak signal“ cases of today – to anQcipate a scenario of CONNECTED MARKETS 2025
Table of content (2)
CONNECTED BUSINESS 2025 transformaQonal drivers, key concepts and mindsets, impact compass for econo-‐mical branches
CONNECTED LIVING 2025 –scenario story, radical change, societal and poliQcal impact
The following selected „weak signal“ examples of today anQcipate some
aspects of Connected Markets in 2025
Tesco – Online pickup at local retailer – p.34
Fitbit FlexTM – The moQvaQon coach on your handlebars – p.36
Wi-‐Fi Bulb – The remote-‐controlled lightbulb – p.38
Zookal – Flying textbooks – p.40
Double – Omnipresence for all – p.42
MeMobility – En route to a seamless transport service – p.44
(1) Echelon – Intelligent streetlighQng in 500 towns (2) Big Belly Solar – The solar-‐powered compacQng rubbish bin p.46
Baxter – The intelligent manufacturing robot – p.48
Bitponics – The gardener in the Cloud – p.50
III. Challenges
Challenges Technological challenges
III. Challenges
dynaxity realQme
regulaQons
complexity
standards
safety & security
really big data
Image source: hgp://makerswarm.com/
With a broader definiQon of „connectedness“ the volume of objects might exceed even the trillion in 2025.
1 trillion connected things?
Example: The „Cogni:ve cams“ assump:on
SoK connec:vity Cheap „cogniQve cams“ recognize and track objects and states
Collage; image source: hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg (2014-‐04-‐12)
III. Challenges
Challenges Examples with a social context
Security at home
Source: hgp://www.laQmes.com/business/technology/la-‐fi-‐tn-‐refrigerator-‐hacked-‐internet-‐of-‐things-‐cyber-‐agack-‐20140116,0,5757808.story
Infrastructural security
Source: hgp://www.wired.com/2013/07/securing-‐the-‐internet-‐of-‐things/ – Image source: hgp://it.wikipedia.org/wiki/HAL_9000
“The Call to Ac7on: The Internet of Things is s7ll in its infancy and the security community has a chance to build in new approaches to security if we get started now ...” Bruce Sterling
Job market
Source: hgp://www.salon.com/2014/01/17/robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/
Business model challenge
Sources: The Zero Marginal Cost Society: The Internet of Things, the CollaboraQve Commons, and the Eclipse of Capitalism: Jeremy Rioin hgp://www.amazon.com/Zero-‐Marginal-‐Cost-‐Society-‐CollaboraQve/dp/1137278463/ – the quote is from: The Internet of Things: Monopoly Capitalism vs. CollaboraQve Commons | Jeremy Rioin hgp://www.huffingtonpost.com/jeremy-‐rioin/internet-‐of-‐things_b_5104072.html
„In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, coopera7on ousts compe77on“ Jeremy Rioin
System challenge?
Sources: How the "Internet of Things" is killing capitalism hgp://www.youtube.com/watch?v=0_fq2Y8TfRg
Jeremy Rioin on YouTube: How the "Internet of Things" is killing capitalism
Power shiK to machines?
The power shiw to algorithms and machines might result even in new unknown risk types.
Image source: hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg
III. Challenges
Challenges = also a new opportunity,
a new market in IoT
III. Challenges Collabora:ve economy + IoT
III. Challenges Smart green economy + IoT
•
beyond lew and right
Maker culture, crowdfunding & open innova:on
III. Challenges Development has to take into account ... the user
We already know!
III. Challenges Inconvenient truth: Development & design
have to be socio-‐centric
from the very beginning – think of defini7on of
iot/„things“
II. IoT and the
„Power of Social“
Social Capital Theory* =
One perfect example for the power of applied social capital persepc:ve
(it works)
*according to sociologist Robert Putnam
Living Bridges Planet is an
acQon and learning plazorm
Bert-Ola Bergstrand
• Started March 2012 • Network of networks • About 50 events • 6.800+ members • Sustainability + supporQveness • CreaQng social capital, visibility
Thesis I: Most of IoT has as much to do with social relaQonships as it does with technology
We should start to see with both eyes at once!
Thesis II: Socio-‐centric analysis complemenQng the user-‐centric standards
Thesis III: Network theory and Social Capital theory are essenQal perspecQves to build a framework for iot development/UXD
visibility
connec:on flow
apprecia:on
inspira:on
value flow
mo:va:on
belonging
fun
trust support
flow
RecommendaQon: IntegraQng Social Capital pespecQve into
user research and development of IoT products &
services
knowledge flow aYen:on
beyond lew and right
Contact Willi Schroll hgp://about.me/wschroll hgp://strategiclabs.de hgp://socialforesight.net schroll [at] strategiclabs.de
(hgp://livingbridgesplanet.wordpress.com)
Download „Connected Reality 2025“ English and German, two opQonal formats.
English version – DIN A4 upright: hgp://de.slideshare.net/Z_punkt/z-‐punkt-‐studyconnectedreality2025englsingle More versions: hgp://www.z-‐punkt.de/connected-‐reality2025-‐en.html
Sources Pleases find the sources, including images sources, in the study menQoned above (free pdf download)
18th June 2014 – Track: Society – 2pm-‐5:30pm
Bridging the World -‐ Learning by Connec:ng
IoT and applied Social Capital Theory – the example of Living Bridges Planet
Willi Schroll, strategiclabs, Eric Lynn, cultureQs (Living Bridges Planet Community)
Barriers in Home Automa:on and how to un-‐stuck (Impulse from Jürgen Wege, AALIOT)
Panel
IoTPeople – The community to connect technological and social innovators -‐ Kim Balle, Ina Lauth et al. -‐ IoTPeople Community
IoT and rela:onship dynamics (Jolocom) – Vision and status of Jolocom sowware development –-‐ Joachim Lohkamp, founder Jolocom, ChrisQan Hildebrand, partner
