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Whysocialandemo,onalfactorsinfluenceinvestmentdecisions...
BehavioralFinanceforInvestors
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ThreestepexplanaBon
1. HunBng&gathering2. Investmenttrends3. Herdvs.Efficiency
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Deeplyrootedhumanbehavior
Huntergathersociety:ThetribeprovidesfoodandprotecBon,i.e.youbestfollowthegroup!
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InvestmentTrends
Institutional buying
Day Traders
Financial publications
Public participation
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Whyarewedoingthis?
GeneBcprogramming:"Ifthey‘redoingit,it‘sprobablyOK"
Financialmarkets:Seekingefficiency,notconsensus
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Behavioralormisbehavioral?
BehavioralFinanceTheoryidenBfiesbehaviorsthatleadtobadinvestmentdecisions!
VisitSenBTrade.comandintegratebehavioralfinanceprinciplesinyourinvestmentstrategy
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