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Interpret, LLCCompany Overview
June 2009
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Explaining and predicting consumer behaviour and market trends for strategic planning
Informing the development and optimisation of products, services and brands
Informing marketing/sales strategies by identifying most effective targeting, messaging, packaging, etc.
Measuring results and effectiveness post-implementation to inform future plans
Where Do We Fit?
As a next-generation research and consulting firm, Interpret focuses on evaluation and analysis of the intersections of media, technology, advertising, and consumer behaviour.
Interpret offers a comprehensive range of consulting and research services and syndicated products to deliver innovative, consumer-driven, market-focused business solutions
How Do We Work?
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Interpret’s consulting offers clients methodological breadth and category depth
Games MobileDigitalMedia
DigitalHome/
Technology
Theatrical/
DVD
Advertising
Breadth of Methodological Expertise
Cate
gory
D
ep
th
We are agnostic in terms of research methods with a breadth of experience across a multitude of methodologies
We have a breadth of experience working with clients from all areas of the industry (manufacturers, distributors, retailers and advertisers)
We value a customized, personal relationship with each client so that results are strategic and actionable
Who Do We Work For?
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Video Games Mobile Digital Media
Digital Home/Technology Theatrical/DVD
Advertising/Media Planning
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OUR PRODUCTS & SERVICES
Custom Research Solutions
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◦ Market Simulations/Modeling◦ Category Benchmark Studies◦ Attitude and Usage Studies◦ Market Segmentations◦ Shopper Segmentations/Path to Purchase◦ Needs/States Studies◦ Brand Image Studies◦ Positioning Strategies◦ Concept Testing◦ Intent to Purchase Studies◦ Marketing Materials/Advertising Testing◦ Feature Optimization Studies◦ Post-Mortem Tests◦ Pre/Post-Release Market Plan Tracking◦ In-game Ad Effectiveness◦ Mobile Ad Effectiveness◦ Digital Media Ad Effectiveness
Custom Research Solutions
Identify consumer needs
Commercialize consumer insights
Develop new products
Optimize user interface (UI)
Optimize product portfolio
Manage brands
Manage customer relationships
Manage retail relationships
Manage advertising efforts
Business Challenge Business Solutions
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OUR PRODUCTS & SERVICES
Syndicated Product Solutions
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Interpret offers a variety of syndicated research products that provide cross-category intelligence and are designed to deliver business results.
Interpret Syndicated Research Service (SRS)Backed by proprietary data from its quarterly New Media Measure™ survey, Interpret provides monthly reports and analysis to help clients profit from deeper understanding of consumer attitudes and behavior around digital media and emerging technologies. SRS practice areas cover:
New Media Measure™Interpret provides direct online access to quarterly survey data from its proprietary New Media Measure™ survey. The survey measures the media behavior of over 9000 US consumers aged 12-65.
Mobile Platforms and Devices
PC/Console/Handheld
GamesDigital Media Social Media
Syndicated Product Solutions
Brand Consumption
Mobile
Digital Entertainment
Video Gaming
Online Social-Networking and Web 2.0
Traditional Psychographics
Trend Setter Identification
Traditional Media Consumption
Brand Consumption
Mobile
Digital Entertainment
Video Gaming
Online Social-Networking and Web 2.0
Traditional Psychographics
Trend Setter Identification
Traditional Media Consumption
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9 Quarters of data measured starting with Q1 2007Sample of 9000 U.S. Consumers 12-65 QuarterlyMulti-wave data combinations and trending are availableFull or partial data sets are available via online analysis tools
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R E P R E S E N TAT I V E T O P I C S :The Future of the Mobile Phone | The Roles of Convergence and Integration | Laptops | Netbooks | Mobile Internet Devices | Portable Media Players | Portable Navigation Devices | eBook Readers | Digital Cameras | iPod Accessories | Place-shifting Media Viewing
R E P R E S E N TAT I V E T O P I C S :The Future of the Game Console | The Role of the PC in Gaming | Handheld Consoles | Casual Games | Connected Game Devices | Who's Playing What? Why? | The Role of Game Advertising | Console Accessories | Alternative Game Platforms | Cell Phone Gaming
R E P R E S E N TAT I V E T O P I C S :New Video Content Models | Understanding Three Screen Content | The Future of the CD | Subscription Music Services | Audience Demographics | Mobile Media | Time and Place Shifting | Targeting New Subscribers | The Role of New Media Devices | Online Streaming Models | Alternative Platforms
Interpret’s CoreView™ Reports provide in-depth analysis on a particular strategic issue, offering subscribers a detailed view of the topic, a projection of how the market will evolve and actionable insight for vendors in that market space.
Interpret’s OverView™ Reports deliver cutting edge research on specific topics with a focus on the tactics necessary to profit from current and future market conditions. These short form reports assist companies in making proper decisions based on the current state of the market.
Interpret’s Analyst Inquiry service offers clients feedback and guidance regarding strategic decisions through direct access to analysts and research specialists. This service is available by phone and e-mail to clients of our syndicated offerings.
Mobile Devices & Platforms
PC, Console & Handheld Games
Digital Media: Video & Music
R E P R E S E N TAT I V E T O P I C S :The Role of Social Media in Advertising | Understanding Consumers Use of Social Media | How to Engage the Influencers | Tracking and Understanding Usage Trends
Social Media
Syndicated Research Service
Contact Information
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Interpret Corporate Headquarters 201 Santa Monica Boulevard, 4th FloorSanta Monica, California 90404
Main: (310) 255-0590Fax: (310) 255-0591
Interpret New York Office22 W. 23rd Street, 5th FloorNew York, NY 10010
Main: (212) [email protected]