AProject Study Report Presentation
On
Truck and Bus Radial segment
Title
“Major Challenge for tyre Industry”Submitted in partial fulfillment for the
Award of degree of Master of Business Administration
Presentation By :- Ashish Jain (MBA PART 2nd )
Presentant To :-
Dean 2011-13 (MAIET-FMS)
•To find the major challenge for tyre industry
•To find out market share of JK Tyres.
•To understand the marketing strategy of JK Tyres.
•To focus on the Marketing mix of JK tyre
•To evaluate the limitations of JK tyre.•To analyze the customer’s needs regarding the product and police formulation by the company.
•To find out the brand image of JK tyre.
Objective of Study:-
Introduction to the Industry
About tyre
A tyre is a ring-shaped covering that fits around a wheel rim to protect
from schok when wheel contact with ground and give better performance.
The earliest tires were bands of iron, placed on the wooden wheels used on carts and wagons.
First Pneumatic tyre develop in 1845 by Robert Thomson.
The first pneumatic tires for cars were brought out by the Michelin Brothers in 1895.
Radial ply tyre invented by Michelin in 1913 and and first introduce steel belted radial tyre in Europe in 1946.
JK TYRE Pioneer in Radial Tyre in Indian market, launched in 1980.
About Indian Tyre Industries :-
The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal.
Transportation industry and tyre industry go hand in hand as the two are interdependent. 10% growth YOY Basis.
In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next five year
Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore were exported.
Currently, the size of the Indian tyre industry is estimated at Rs. 300 billion (0.5% of Indian GDP), as of FY2010-11.
The truck and bus tyre segment accounted for 15% of tyres produced in India in FY2011.
Industries Average net profit margin is 4%.
CATEGORY2004 -
052005 - 06
2006 - 07
2007 - 08
2008 - 09
2009 - 10
2010 – 11
Truck & Bus 11092 11941 12367 13137 12839 14811 15668
Passenger Car
11862 13605 14264 16437 16571 20047 26201
Jeep 1462 1272 1368 1467 1469 1402 1500
(L.C.V.) 3945 4529 4820 5320 5298 5739 6029
Tractor Front 1311 1383 1754 1814 1842 2386 2595
Tractor Rear 1096 1134 1296 1234 1315 1634 1777
Tractor Trailer
408 596 823 886 758 903 1051
A.D.V. 197 325 381 409 281 294 311
Scooter 9992 9519 9643 11604 10882 13558 20140
Motor Cycle 18127 21053 26079 27921 30148 35664 43118
Moped 124 55 0* 0* 0 0 0
Industrial 377 514 635 733 568 538 616
O.T.R. 89 106 115 141 136 161 191
TOTAL 60082 66032 73545 81103 82107 97137 119197
Major Tyre PlayerAPOLLO TYRES LTD.
FALCON TYRES LTD.
BIRLA TYRES
GOODYEAR INDIA LTD.
BRIDGESTONE INDIA
PVT. LTD.
JK TYRE & INDUSTRIES LTD.
CEAT LTD.
MRF LTD.
TVS SRICHAKRA LIMITED
CONTINENTAL INDIA LIMITED
Key Issues of tyre industriesIntroduction to the Organization
JK’s Brief Profile
JK Tyre was incorporated in West Bengal in February 14, 1951.
J K Tyre was named on the name of Lala Juggilal Singhania and Lala Kamlapat Singhania.
3rd largest tyre company in India and 16th largest company in the world.
Annual turnover around 4810 crore.
No.1 position in Truck and Bus Segment (22% share)
Pioneer in Radial tyre in India.
VISION:-
To be amongst the most admired companies in India, committed to excellence.
MISSION:-
Be a Customer Obsessed Company.No.1 Tyre Brand in India. Most profitable Tyre Company in India.Deliver Enhanced Value to all stakeholders.
Mission & Vision
The study is relied on primary. The primary data is collected through personal interviews using structured Questionnaire.
Sampling Methods: Observational Survey method
Universe: - The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe
Sample Size: -
Sample size was 250.
Research Instrument: - For this study, for the collection of various data requirement, structured questionnaire is used. This questionnaire contains qualitative and quantitative information of the customers. The questionnaire contains of both open-ended and close ended questions, which would help to know the situation prevailing in the market.
Statistical Tools UsedFor the purpose of data analysis, Percentage Method is used for calculation and result was interpreted.
No. of Respondents
Percentage = ---------------------------×100
Total Respondents
The study is relied on primary. The primary data is collected through personal interviews using structured Questionnaire.
Sampling Methods: Observational Survey method
Universe: - The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, Ajmer Road, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universe
Sample Size: -
Sample size was 250.
Research Instrument: - For this study, for the collection of various data requirement, structured questionnaire is used. This questionnaire contains qualitative and quantitative information of the customers. The questionnaire contains of both open-ended and close ended questions, which would help to know the situation prevailing in the market.
Statistical Tools UsedFor the purpose of data analysis, Percentage Method is used for calculation and result was interpreted.
No. of Respondents
Percentage = ---------------------------×100
Total Respondents
Research Methodology
Mobile company develop collection centre for collecting old mobile phone for recycle, as like tyre
company should do same?
YES100%
Challenge for Tyre industry
In Jaipur market 9% people use chiness tyre.
Customer are not happy with after sale service’s of tyre company.
Customer complaint against price of tyre.
Customer unsatisfied with tyre company monopoly.
Customer complaint continuous down grade quality of tyre
JK Radial Tyre
In major transport area, JK RADIAL TYRE success to make position in
market and beat competitor. In kanakpura, VKI and Ajmer road Transporter
appreciate jk tyre with respect to claim settlement Better mileage, fleet
management service’s
Recommendation and suggestion
1. Some customers are not satisfied with the claim policies. as it is not properly clear to the customers why the claim has been rejected.
2. Today more people prefer guaranteed tyres*.
3. Need to increase relationship with customers.
4. Need to provide tyre maintenance training to truck driver.
5. Manage Credit Facility to Small Transporter .
6. Strong the Product Mix.
7. Increase Tie up with automobile companies.
8. Make foreign collaboration for increase export.
9. Open Service Center for proper maintaince of tyre.
BOOKS:
1.Philip Kotler, “Marketing Management” 11 ed2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “Marketing Research” 7 ed
WEBSITES:
3.www.JKtyre.com4.www.ft.com5.www.JKorg.in6.www.moneywork4me.com7.www.allindiarubber.net8.www.atmaindia.org9.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry
Bibliography
My Learning During Training
•Know about Tyre industry Customer.
•Know The Basic of tyre marketing.
•Familiyer with Major transport are of jaipur.
•Know about fleet management.
•Learn about tyre fitment.
•Learn about basics of radial Truck tyre.
•Understand the Customer Demand Pattern.
•Learn about customer Welfare Branding
•Learn about Tyre Supply Chain Management.