Interest in Pinterest – Using Pinterest for Business
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Why Pinterest: Drives more direct traffic referral than google+, YT, and Linkedin combined. It is a direct traffic source when used correctly. The average page views rank around 2.3 billion and expected to account for over 40% of social media purchases in the next year. It has grown to the #3 social media in the world. Pinterest had 103 million hits in February 2012
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Who is the Audience:
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Audience – What do they do?
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Lets get pinning….setup
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Setup and Design – Profile Box
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Make sure you feature your business name on your profile for maximum
exposure. Use your business name as your username, or change your
profile name to your business name after your profile is set up.
Remember – when you follow, comment, or repin – your name and link
to your profile. Be interesting….
Setup and Design - Profile
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Add a paragraph about who you are and what you’re interested in to the
“About” section on your Pinterest profile. Say something inviting! Make an
offer!
Don’t forget to link to website, twitter, and facebook for automatic postings
AND connection.
Setup and Design - Boards
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Use your keywords
to name your
boards, pins, and
all materials that go
into your pins.
You can pin
pictures, videos,
recipes, product
shots – but without
a link someone can
not follow it back
and it is a dead pin.
Three Ways to Pin…
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Pinning – Add a Pin
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When you click on the ADD a PIN button at the top right, this box shows.
Pinning – Add a Pin
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If you add a PIN from a website (like your own) – you can put the URL in the
box and it will add all available images from that site. Then you can click on
the one you want to pin.
Pinning – Upload a Pin
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If you pick UPLOAD A PIN, then it will ask you to find the file on the computer
you want to upload.
Pinning – Create a New Board
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You can create a whole new
board from the same place.
Remember, categories,
keywords, and descriptions
are important to your SEO.
Pinning 101 – Boards vs Pins
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Pinning 101 – Getting Pinning
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Boards – Allow you to pin all of a certain category in one place.
Pinning 101 – Getting Pinning
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Pins – The actual item that you are sharing!
Pinning Advanced – Getting a following….
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Advanced Tips
* Tag other Pinterest users in your pins by using “@username” in your descriptions. * Non-commerical comments on others posts (esp if they have lots of comments already) because your comment is linked. * Make your life easier with a PIN IT button. *Put a PINTEREST feed on your website, social media, and newsletters. *Limit your time on Pinterest. *Create seasonal or holiday boards (special niches or interests) early to allow follow time. *If you are retail – add pricing and how items can be bought. Might get featured in the Pinterest gift shop.
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Advanced Tips
* Add contributors if it helps. *If you have lots of return traffic, consider a customer appreciate board or client of the month or service of the month boards. * Use video for instruction, advertisement, and promotion. *If your company has a face (customer service) – create a staff board or company board or testimonial board. *Have a specific way or links (or use bit.ly) to track your traffic. *Create a board for coupons or redeemables or contests.
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TIPS for SUCCESS
* Create boards that address market demographics. Think in Streams of Interests. * Use your keywords to name, describe, and categorize pins and boards. * Follow, repin, comment, and share others content equally. This spreads your word and makes you worth following. * Link your pins to another place – website, youtube, blog, FB *Give credit where it is due. * TURN ON SEARCH ENGINE CAPIBILITIES! * Steady pinning gets more coverage than bursts of pins.
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