Intel Business Builder
Introduction for
Independent Software Vendors
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Intel Business Builder
1. Build customer trust - Certification Services
Build customer trust and confidence by testing your applications in the Intel® Certified Solutions Program (ICSP)
A set of interconnected services designed to help ISVs (1) increase customer trust and confidence, (2) grow sales, and (3) reduce development and support costs.
3. Reduce your costs – Developer Services
Reduce your cost to develop and support your applications using the SpikeSource Solutions FactoryTM
2. Grow your sales - Business Services
Grow your sales through exposure on the Intel® Business Exchange (IBX)
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ISVs of All Kinds and Sizes Are Using these Services
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IntelIntel®® Software Partner Program Software Partner ProgramIntelIntel®® Software Partner Program Software Partner Program
1 Program; 2 ways to Engage
Partner Benefits
• Plan & Strategize• Develop & Solve• Market & Sell
Business Builder Services
• Intel Certified Solutions Program• Intel Business Exchange• SpikeSource Solutions Factory
Free benefits to help you get started working with
Intel technology
Free benefits to help you get started working with
Intel technology
For pay services designed to help you take your
business to the next level
For pay services designed to help you take your
business to the next level
Copyright © 2008, Intel Corporation. All rights reserved. 5 55
1. Certification Services - Build Customer Trust and Confidence• Certified solutions receive certified badge – a mark of
distinction, recognized globally
• ICSP has two certifications (ISVs can earn one or both):
– Software Certification - certifies application has met pre-defined standards for software security and interoperability
– Applications that pass this test will receive the Intel Certified – Powered by SpikeSource brand badge
– Intel Hardware Certification – ensures application is enabled on advanced Intel hardware technologies
Mobility Manageability VirtualizationMulti-core Graphics
Ready Now! Coming Soon!
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Software Certification - Comprehensive Security Scan and Ongoing Monitoring
• Scans application’s components against industry’s most comprehensive database of known security vulnerabilities
• Continuously monitors all components for security updates on ongoing basis
• Automatically alerts ISV about any critical security vulnerabilities identified
• Provides detailed security vulnerability report, including recommended remediation actions
Software certified applications can display the Intel badge Software certified applications can display the Intel badge Software certified applications can display the Intel badge Software certified applications can display the Intel badge
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Certification Badge in Your Marketing Communications
Use the logo on your website…
…Collateral…
…Presentations
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2. Business Services – Increase Sales through Exposure on IBX• Intel-branded, online technology
marketplace
• Intel is driving qualified SMB traffic to site
• Exposure on IBX increases awareness, capitalizes on association with Intel brand
• Intel Certified Solutions Program members get exclusive benefits:– Priority on boarding to the IBX
– Listing in certified applications showcase
– Display of certified badge on IBX
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Intel® Business Exchange
• Downloadable product
• Direct sale, or lead referral to end-user
Software Download Store
• Applications sold as Solutions
• ISV has designated channel partners for lead referrals
Solutions and Services
• Catalog of all types of applications
• Direct link to your site-of-choice
Certified Showcase
Immediate AccessImmediate Access Biz Model DependentBiz Model Dependent ExclusiveExclusive
Not all IBX models are available to every ISVNot all IBX models are available to every ISVNot all IBX models are available to every ISVNot all IBX models are available to every ISV
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Highly automated, subscription based service that enables ISVs to:
1. Certify existing applications for software security and interoperability, and for Intel hardware enablement
2. Build new applications based on pre-tested components and stacks
3. Maintain applications using Solutions Factory product updates and Intel federated support
Certified Solutions for Intel® Business
Exchange
3. Developer Services - Reduce Development and Support Costs
ISV Solutions
ISV SolutionsISV
SolutionsISV
SolutionsISV Solutions
ISV Solutions
SpikeSource Solutions FactorySpikeSource Solutions Factory
Process WorkflowProcess Workflow
ISV Onboarding
ISV Onboarding
Security & Interop. Testing
Security & Interop. Testing
Component Library & Config.
Component Library & Config.
Updates & Support
Updates & Support
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Annual Savings from Reduced QA Costs
Average cost per QA Hour = $26 (per SpikeSource Industry Analysis)
$1,352
$2,704
$4,056
$5,408
$6,760
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
1 2 3 4 5
Annual Savings from Reduced Support Costs
Average cost per support call = $19.76 (per Software Support Professional Association)
Measurable ROI
$2,371
$4,742
$7,114
$9,485
$11,856
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
10 20 30 40 50
Fewer Support Calls Per Month Fewer QA Hours Per Week
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Q4’08 Advantage Campaign
Save $$ on Sales and Enablement resources • Intel Subsidized Price Promotion – Intel covers a 10% off price promotion on your
application during the first 6 months it is listed in the IBX Software Download Store
• Complementary Q1’09 Business Builder Symposium – Exclusive training on how you can take advantage of Multi-core, VPro & Mobility technologies
• Discounts on developer tools – Get Intel compliers, performance analyzers/libraries, threading tools and more…
• Rebate on Intel HW system – Get 80% off an Intel system that you can use to support your development environment and technical sales team
Tap into Intel’s Marketing Engines and Spend
• Intel marketing focused on Certified Solutions – 4M impressions & 15K visitors/qtr
Intel VAR Matchmaking – to extend your channel reach
• Exclusive opportunity to promote your solutions directly to select Intel channel VARs
– Available in Q1’09
Sign up by November 30th to get these additional benefits:
Copyright © 2008, Intel Corporation. All rights reserved. 13 1313
Customer Testimonials“Intel Business Builder allows FileWorks to take advantage of
Intel’s marketing investment in Google keywords to reach more customers.
Based on Intel’s projected keyword spend, if just one in 80 visitors to the Intel Certified Solutions showcase clicks-through to our website, we will receive over $7,000 in value within the first year.
That’s a great return, on top of all of the other Intel Business Builder benefits – like helping us develop our reseller channel, architect our software for the latest Intel technologies, lower our cost of engineering and leverage the Intel brand to reach more customers.”
- Len Mayo Vice President, Marketing
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Benefits Summary
Featured Presence on the IBX - exclusive for ICSPCertified Solutions ShowcasePriority on-boarding to IBX
Intel Branding – exclusive for ICSPIntel Certified Powered by SpikeSource” badge
Intel IBX Demand Generation – 300K+ unique visitors/qtrEmail campaignsBanner advertisingALLBUSINESS.COM – #1 SMB SiteSearch engine marketing
Q4 Advantage Campaign – exclusive for ICSP, offer expires 11/30 Subsidized 10% Price Promotion on your solutionRebate on Intel HW system – Get 80% off an Intel systemDiscounts on Intel software toolsExclusive invite to the Q1’09 Business Builder Symposium
Focused online marketing, 15K+ additional SMB visitors/qtrPrioritized participation in 1H’09 VAR match making program
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Intel Business Builder: Next Steps
• Join the Intel Software Partner Program– www.intel.com\partner
•Sign the Intel® Certified Solutions Program agreement– certification.intel.com
•Certify and Sell your Solutions
Thank you
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Q4 Advantage Campaign Details
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Q1’09 Technology Seminar
• Proposed Content:– Technical Track: 3 platform technologies that differentiate your
applications – Get Ready for Multi-Core Processing
– Learn the tools and techniques to get maximum performance from applications on threaded, multi-core, and multi-processor systems.
– Cost savings and benefits of using vPro– vPro tools to reduce your desktop management costs. 10 other things that you can do with vPro that you
might not be aware of
– Mobility Applications – Tools and Techniques– Learn tools and techniques to create mobility/moblin applications for Netbooks and MIDs
– Business Track: “Go to market” planning seminar
• Target Audience: ISV Developers and Technical Managers• Expected Dates: Q1’09 TBD• Location: Silicon Valley, CA
Copyright © 2008, Intel Corporation. All rights reserved. 18 1818
Paralleize with Intel® Software Development Products (bundling discount structure -TBD)
• Intel® Compilers • The best way to get application performance on Intel® processors
• Intel® VTune™ Performance Analyzers• Identify bottlenecks in source code and optimize multi-core
performance
• Intel® Performance Libraries• Highly optimized, thread-safe, multimedia and HPC math
functions
• Intel® Threading Analysis Tools• Find threading errors and optimize threaded applications for
maximum performance
• Intel® Threading Building Blocks• C++ template-based runtime library that simplifies
writing multithreaded applications for performance and scalability
• Intel® Cluster Tools• Create, analyze, optimize and deploy cluster-based applications
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Development Rebate Benefit Overview
• Benefit Overview– This benefit provides our Intel® Certified Solutions Program members with an 80%
rebate on qualifying Intel platforms used to complete their enabling projects• Qualified Software Vendors
– ISPP Members who have purchased a qualifying Intel platform, have joined the Intel Certified Solutions Program and have completed the Security Certification test.
• Rebate Period– Invoices must be submitted within 90 days of original purchase date, and all
purchases must be made between January 1st and June 30th, 2009 in order to qualify.• System Requirements and Limitations
– Intel platforms must meet minimum configuration requirements and purchased through an Intel® Authorized Distributor or Reseller
– Limit 1 system per ISV, more available at different rebates rates through ISPP • Support
– Provided directly through the Authorized Distributor or Reseller where system was originally purchased
• Process– Details provided at: http://swpartner.intel.com/Partner/Benefits/BenefitDetails.aspx?BenefitId
=74&Lang=ENG&ENG&
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Min System Configurations for Development Rebate
Minimum System Configurations Required Components
Desktop Notebook Ultra Mobile Platform
Business Client
Manageability Desktop
Manageability Notebook
Workstation Server Mobile Internet Device (MID)*
Processor Intel® Core™ 2 Duo processor (E8000, E7000 series)
Intel® Centrino® 2 processor technology featuring Intel® Core™ 2 Duo (T9000, P9000 & P8000 series)
Intel® Ultra Mobile Platform 2007 (Intel A100 and A110 processors)
Intel® Core™2 Duo
Intel® Core™2 Duo processor with vPro technology
Intel® Centrino® with vPro™ technology powered by the Intel® Core™2 Duo processor
Two-socket Quad-Core Intel® Xeon® processor (5400 series
Two-socket Quad-Core Intel® Xeon® processor (5400 or 5300 series)
Intel® Atom™ Processor Z500 series
Chipset Intel® G45*/ G43* Express Chipsets
Mobile Intel® 965 Express GM or PM Chipset
Intel® 945GU Express Chipset with ICH7u I/O Controller Hub
Intel® Q965 Express Chipset
Intel® Q45 Express Chipset
ChipsetMobile Intel® GM47*/ GM45*/ PM45 Express Chipsets
Intel® 5400 Chipset
Intel® 5000P/ 5000V Express Chipset
Intel® System Controller Hub UL11L
*MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http://www.aigoshop.com/productList.aspx?classid=3.87
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Eligible Systems for Development RebateMax Rebate for Eligible Systems by Project
SYSTEM Multi-Core (Client) Enabling Project
Multi-Core (Enterprise) Enabling Project
Virtualization Enabling Project
Manageability Enabling Project
Mobility Enabling Project
Ultra Mobile Enabling Project
GraphicsEnabling Project
MID*Enabling Project
Desktop 80% or max $750
50% or max $1250
Notebook 80% or max $870
30% or max
$870
50% or max $1450
Ultra Mobile 30% or max
$330
Business Client 80% or max $600
Manageability Desktop
80% or max $750
80% or max $1250
ManageabilityNotebook
80% or max $870
80% or max $1450
30% or max
$870
Server 80% or max $2100
80% or max $3500
Workstation 80% or max $1500
80% or max $2500
MID* 50% or max $300
*MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http://www.aigoshop.com/productList.aspx?classid=3.87
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Channel VAR Matchmaking
• Description: Intel is creating a program that will help Intel channel members find ISV applications for potential business partnerships
• Timing: Intel expects to deliver this program in early 2009
• Roles:– Intel – Promotes content provided by ISVs to select and interested channel members – ISVs – Provide content based on desired format– HW vendors – Review the site, pick ISVs that fit their solution model & contact ISVs
for follow on discussions
• Proposed content formats:– pdf datasheets and/or marketing brochures– PPT presentations– 5 min video demo (ISVs provides raw content, Intel edits and formats)– Live webinars (future capability in 2H’09)