Penny PowerAuthor, Speaker and Founder of Social Network-
Ecademy@pennypower
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‘Friendship in Business – the killer app for business owners’
1. The Philosophy2. The Method
“The ultimate goal of the Web is to support and improve our existence in the world… we
develop trust across the miles and trust around the corner”
Sir Timothy John "Tim" Berners-Lee-
credited with creating the world-wide web in 1989.
“I believe social networking gives people the opportunity to increase their emotional wealth and that will increase their financial wealth..”
Penny Power 1998
The FaceBook Generation
Human Capital
“It is not enough to be the best at what you do, you have to be the
only one”
Jerry Garcia. Grateful Dead
Social Capital
“Every problem I am faced with I think how can I solve that problem electronically online. How can I solve that issue digitally.
This is digital thinking. I have digital thinking”
Thomas Power May 2010
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Social …media – sharing knowledge
Social …Networking – Sharing conversations
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Social Broadcast to share you
knowledge
The Power of SEARCH
Social Conversation to make BUSINESS
friends
The Power of friendship
Antoine De Saint-Exupery, Author of The Little Prince.
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Creates loyalty – Creates Followers
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KNOW ME
LIKE ME
FOLLOW ME
Strangers
Friends
CUSTOMERS
ToolsBroadcasting
CommunityConversation
Leading- who are you serving?
Seth Godin – Permission Marketing
Ecademy – Social Network DNA
Collecting and Sharing Knowledge
Collecting and Sharing People
Network value – Knowledge and people
Serving Knowledge – Video and Blogging
Being a friendEcademy Blog and community
Leading a following on Twitter
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