Innovative Broadband Services Changing the way we present information:
Digital Signs : Effective business promotion
Nikolaos Desypris, Chief Executive Officer
BROnet Hellas S.A.
The Digital Sign (DS) Service
Expected to use Large format Screens(> 32 in), although any size screen may be used.
Continuous presentation of
content:With or without soundWithout human intervention
Installed at locations with broadband connectionsWith content in format of ’enriched video’, i.e. combination of video, images, text,animation.
The DS (Digital Signs) service chain
DS terminal Broadband connection
Customer
End Users,Viewers
InternetInternet
Service Modules
The service includes four basic modules:
Service Provision
Playback
User Access
Content Creation
System Architecture
Service Provision Module
BRONET (Service Provider)
Service Provision Module Elements
System Database (DB) consisting of
CBD (Corporate DB) containing operational and usage data
ICS (infrastructure Content Server), which contains customer content to be distributed
Log Server
Billing
Customer Care System
Digital Signage Management
Digital Signage Management
Carries out the following tasks:
Terminal Management
Services Management
controls the Content Repository
provides the Customer Interface
Playback Module
Playback (Presentations & channels)
The Terminal
LCD display size at least 32’’ (although it can be of any size)
Special purpose computer that drives the display
Has broadband access (including WiFi)
Has a general purpose multimedia-player
Runs reliable software with limited possibility of local adjustments (linux based)
The terminal shows one channel at any given time.
Terminal management is carried out remotely.
User Access Module
User Access
The user defines:the presentationsthe channels
Also monitorsthe terminals
‘Presentations’ and ‘Channels’
Presentation:
A multimedia composition which is played back on the terminal without human intervention
Channel:
A sequence of Presentations, based on time succession
The customer has control of the ‘presentations’, through the ‘channels’
Defines one or more information channels with reference to the presentations
Uploads the static content of the presentations
Defines the dynamic content of the presentations
Typical presentation screen
Presentation elements
Video (V)
Text (T)
Images (I)
Animations (Α)
Programme 1: Rhodes
Channels Programme
Channel 114:00 P1: Presentation of Rhodes
14:30 P2: News
14:45 P1: Presentation of Rhodes (continuation)
...
Channel 212:00 P7: Take care of your heart!
13:00 P8: Athens Stock Exchange update(ASE)
13:10 P9: Images of Greece
…
Basic Presentation Elements
Content Creation Module
Input from external sources
Content Creation
Presentations ‘uploaded’ to the Content Database though
the Service Provisioning Module
Content Creation Module
This is a stand alone module that is used for:
content creation
content validation
content upload
according to the needs and specifications of each user
Content Creator
Presentations are created by author(s) who:
selects the presentation elements
decides for the presentation timing
creates the presentation from the basic elements
System Architecture (1/4)
System Architecture (2/4)
System Architecture (3/4)
System Architecture (4/4)
Digital Signs: Logical Architecture
Why using the Digital Signs Service
Increase of sales for items promoted though DS Service
Improvement of company’s image.
Flexibility in the content formation and the selection of the presentation locations.
Content can be both promotional and educational.
No need for acquiring expensive hardware and / or software; no need for expensive IT skills.
DS Terminals are controlled remotely with minimal human interventions.
Affordable solution, small monthly fee.
Service benefits
Usability
Security
Flexibility
Economy
Scalability
The Digital Signs Service
Service Name: Digital Signs
Service supplier: BRONET Hellas S.A.
Potential Users:Companies /organizations that
seek for the continuous presentation of content on digital signs
are willing to use the service instead of become DS providers (i.e. buying equipment, software etc.)
have in place presentations and channels and want to use digital signs as an alternative distribution means.
Digital Signs: Service Description
The Digital Signs Service allows the management and presentation of static/dynamic information, sound and video on large digital display screens.
In practice the customer of the service has the possibility to present his/her own ‘programme’ (potentially different for each presentation point) in a location where there are appliances with broadband connections to the internet.
Description of service modulesService Provision Module: it includes the Terminal Management, the Services Management, controls the Content Repository and provides the Customer Interface
Playback Module: is an LCD display terminal of at least 32’’, showing one specific information channel at any time.
User Access Module:allows the user to define presentations and channels, as well as monitoring the terminals
Content Creation Module: a stand alone module used for content creation, content validation and content upload
Documents for Digital Signs Service
User manual
Administration manual
Customer’s responsibilities
To use the service according to the specifications and the signed terms of use.
To define the presentation points and be responsible for physical security and access.
To have his personal data available when calling the technical support service.
Other issues for the service provision
Consider the terms under which the
services will be provided
Add details of service hours
Add details of service management
Add service cost
Service Cost
The cost of the service includes the following elements:
Flat cost per presentation point, per month (leasing service)
1st and 2nd level technical support including call centre cost and online support cost.
Profit to be shared between the ISP and service owner, if a collaboration agreement is in place.
Cost of creation of the DS presentation
What next?
Service on trial period from Sept. to Dec. 2008
We are looking for
Providers
Companies
Users
who would like to try and asses the technology for their needs.
Full commercial launch expected within 2009
DS demo
Acknowledgement
The project has been partially supported by the Operational Programme ‘Information Society’ of the 3rd Community Support Framework (CSF).
The 3rd CSF is co-funded at 70% by the European Fund for Regional Development (EFRD) and at 30% by national funds.
Thank you!
Nikolaos Desypris, Chief Executive Officer
BROnet Hellas S.A.
[email protected], www.bronet.gr
